alexis ohanian inman real estate connect conference keynote

How to make a splash in

social mediaAlexis Ohanian

@kn0thing

You’ve lost control(and that’s OK)

Alexis Ohanian@kn0thing

My goal:That you fire your

“social media guru”

photo credit: Greenpeace Finland

Anahi

Kaimana

Mister

Mister Splashy

Mister Splashy

Pants

5%

{dramatic pause}

70%

Just kidding!

119,367votes78%!

4,329votes3%

Internet loves Mister Splashy

Pants

v

YAY!

The “secret”

Levelplaying field.

$0.00

Be genuine

You’ve lost control.

Embrace it.

You no longer control the message.

And that’s OK.

Use [free] toolsthat make you

better at your job.

Word of mouth.(Nothing new here)

Participate in conversations

(good & bad)about your brand

Just don’t feed the trolls.

You

Nice hat!

Nice hat!

Thanks!

I hate your hat!

I hate your hat!

Oh? I think your hat is

pretty lame, too! Loser.

I hate your hat!

Oh? I think your hat is

pretty lame, too! Loser.FAIL

I hate your hat!

I hate your hat!

Sorry to hear you’re not a

fan, but thanks for the

feedback.

OMG DIDU SEE DAT

CAT WIT THE HAT?!

WTF. LOLZ.H8 it!1

OMG DIDU SEE DAT

CAT WIT THE HAT?!

WTF. LOLZ.H8 it!1

Finding a place to live isn’t fun

No Yelp for real estate agents.

(big surprise)

Researched online

My dad ownsa small

travel agency

The Internet has changed a lot of

things

…but no social media can save a bad

product or service

Focus on that first, not your SEO

Thanks!