all electronic tolling at the golden gate bridge

All Electronic Tolling at the

Golden Gate Bridge www.goldengate. org/tolls

Board of Directors February 22, 2013

1

Golden Gate Bridge All Electronic Tolling

2

The Regional Bay Area FasTrak Website is Live Customized GGB All Electronic Tolling Pages Added for New Pay-By- Plate Options to Pay •License Plate Tolls •One-Time Payment •Invoice Payment

Golden Gate Bridge All Electronic Tolling

3

Toll Invoices are

being sent

Golden Gate Bridge All Electronic Tolling

Cash Payment Locations First 10 locations are working and approximately 150 additional Bay Area locations will be deployed soon.

Golden Gate Bridge All Electronic Tolling

News Coverage To-date 90+ media touches: All around the Bay Area, plus Merced, Fresno, Woodland, Sonora, San Diego, Hesperia, Barstow, Tuolumne Co., Redding, Santa Cruz, Eureka, AND China, Taiwan along with Indiana, South Carolina, and Pennsylvania

Golden Gate Bridge All Electronic Tolling

6

Golden Gate Bridge All Electronic Tolling

7

Golden Gate Bridge All Electronic Tolling

8

February 20 News Media Launched three of four new public outreach strategies: (1) Distributing Take Ones Distribution Starts in the Toll

Lanes to Cash Customers and to Key Community Stakeholders (5 languages)

Golden Gate Bridge All Electronic Tolling

(2) New AET Website Design

9

Golden Gate Bridge All Electronic Tolling

10

For Anonymous Customers

Golden Gate Bridge All Electronic Tolling

11

(3) New 511 and 511.org Information For Golden Gate Bridge Toll Payment Options

Golden Gate Bridge All Electronic Tolling

(4) New ** GGB Smart Phone Based Technology (early March)

Audio and text message to customers with information about the toll payment options at the Golden Gate Bridge Translations provide in 8 additional languages: Chinese (Mandarin and Cantonese), Spanish, French, German, Japanese, Tagalog, Vietnamese.

Golden Gate Bridge All Electronic Tolling

13

8 additional languages will be displayed on this page

Golden Gate Bridge All Electronic Tolling

14

Complete This Week New LED message signs are installed

Golden Gate Bridge All Electronic Tolling

15

Examples of Caltrans and Portable Changeable Message Signs

Golden Gate Bridge All Electronic Tolling

16