CHALLENGES OPPORTUNITIESbull Optimize OLTP system performance ndash

offload all query activitybull Reduce TCO via platform changes and

segment ldquolookersrdquo from ldquobookersrdquobull Handle growing data volumes and

support heterogeneous systems over life-cycle of Air Travel Shopping Engine (ATSE)

bull Maintain data integrity across all systems

GoldenGate PROVIDESbull Supports 16TB of data movement per day

to read-only serversbull Sourcendash Oracle 10g | Target ndash MySQLbull Current plans to migrate to Oracle 11g on

both source and target

RESULTSbull 80 TCO Reduction ndash Millions $$ saved

COMPANY OVERVIEWA world leader in the travel marketplace Sabre Holdings merchandises and retails travel products and provides distribution and technology solutions for the travel industry

Query Offloading Case StudyQuery Offloading Saves Millions $

ldquoBookers vs Lookersrdquo

COMPANY OVERVIEWResearch In Motion (RIM) is a leading designer manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market

CHALLENGES OPPORTUNITIESbull Experiencing exponent growth and

stringent carrier SLArsquos to meet growing demand for Blackberry devices

bull Maintain continuous availably of critical data across all global data centers (4) for manufacturing plants

bull All plants see same data and can move devices based on regional demand

GoldenGate PROVIDESbull Active-Active configuration provides same data

across worldwide plantsbull Improved system performance amp response

timesbull Zero downtime DB migration to new version

using phased approach

RESULTSbull All of manufacturing from VP to engineer on

plant floor can access most up to date info

Continuous Availability Case StudyHigh Availability of Manufacturing Application Meets Stringent SLAs

Continuous Availability Use Case24x7 Fraud Detection amp Payment Processing for Blue-Chip Retailers

COMPANY OVERVIEWRetail Decisions (ReD) is a payment card issuer and a world leader in card fraud prevention and payment processing A specialist supplier to the payments industry worldwide Its blue-chip international clients come from the global telecommunications retail travel petroleum banking and the broader e-commerce sectors

CHALLENGES OPPORTUNITIESTypical Service Level Agreements dictate

9995 availability amp aggressive sub-second average response timesMust ensure quick massive scalabilityHigh cost of downtime -- ReDrsquos clients lose millions of dollars per hourGlobal clients data centers on 4 continents

Oracle PROVIDESFraud Detection (ReDShield) using Oracle 9i and 10g databasesUS Payment Processing system using SQL Server databases ndash also supports data access for Web apps and Reporting

RESULTSldquoLightning Fastrdquo implementationTime to recover ZERO minutesReduced database license amp infrastructure costs

We needed a mega-scalable architecture capable of handling increasing e-commerce traffic while meeting our customers stringent SLAsrdquo - Chris Uriarte CTO

4

COMPANY OVERVIEWResearch In Motion (RIM) is a leading designer manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market

CHALLENGES OPPORTUNITIESbull Experiencing exponent growth and

stringent carrier SLArsquos to meet growing demand for Blackberry devices

bull Maintain continuous availably of critical data across all global data centers (4) for manufacturing plants

bull All plants see same data and can move devices based on regional demand

GoldenGate PROVIDESbull Active-Active configuration provides same data

across worldwide plantsbull Improved system performance amp response

timesbull Zero downtime DB migration to new version

using phased approach

RESULTSbull All of manufacturing from VP to engineer on

plant floor can access most up to date info

Continuous Availability Case StudyHigh Availability of Manufacturing Application Meets Stringent SLAs

Continuous Availability Use Case24x7 Fraud Detection amp Payment Processing for Blue-Chip Retailers

COMPANY OVERVIEWRetail Decisions (ReD) is a payment card issuer and a world leader in card fraud prevention and payment processing A specialist supplier to the payments industry worldwide Its blue-chip international clients come from the global telecommunications retail travel petroleum banking and the broader e-commerce sectors

CHALLENGES OPPORTUNITIESTypical Service Level Agreements dictate

9995 availability amp aggressive sub-second average response timesMust ensure quick massive scalabilityHigh cost of downtime -- ReDrsquos clients lose millions of dollars per hourGlobal clients data centers on 4 continents

Oracle PROVIDESFraud Detection (ReDShield) using Oracle 9i and 10g databasesUS Payment Processing system using SQL Server databases ndash also supports data access for Web apps and Reporting

RESULTSldquoLightning Fastrdquo implementationTime to recover ZERO minutesReduced database license amp infrastructure costs

We needed a mega-scalable architecture capable of handling increasing e-commerce traffic while meeting our customers stringent SLAsrdquo - Chris Uriarte CTO

4

Continuous Availability Use Case24x7 Fraud Detection amp Payment Processing for Blue-Chip Retailers

COMPANY OVERVIEWRetail Decisions (ReD) is a payment card issuer and a world leader in card fraud prevention and payment processing A specialist supplier to the payments industry worldwide Its blue-chip international clients come from the global telecommunications retail travel petroleum banking and the broader e-commerce sectors

CHALLENGES OPPORTUNITIESTypical Service Level Agreements dictate

9995 availability amp aggressive sub-second average response timesMust ensure quick massive scalabilityHigh cost of downtime -- ReDrsquos clients lose millions of dollars per hourGlobal clients data centers on 4 continents

Oracle PROVIDESFraud Detection (ReDShield) using Oracle 9i and 10g databasesUS Payment Processing system using SQL Server databases ndash also supports data access for Web apps and Reporting

RESULTSldquoLightning Fastrdquo implementationTime to recover ZERO minutesReduced database license amp infrastructure costs

We needed a mega-scalable architecture capable of handling increasing e-commerce traffic while meeting our customers stringent SLAsrdquo - Chris Uriarte CTO

4

Continuous Availability Use CaseDuring Siebel Upgrade amp Database Migration

COMPANY OVERVIEWHSN is an interactive lifestyle network and retail destination offering a curatedassortment of exclusive products combined with top brand names HSN incorporates experts entertainment inspiration solutions tips and ideas to provide an entirely unique shopping experience for its customers

CHALLENGES OPPORTUNITIESEliminate downtime during major Siebel

upgrade from version 62 to 80Additionally upgrade Oracle database 8i to

10g with no downtimeConduct a phased migration approach to

allow time for training amp testingMinimal business disruption

Oracle PROVIDESContinuous availability during major migration projectActive-Active configuration provided data synchronized across old amp new systemsProvided upgrade amp downgrade logic between old and new Siebel versions

RESULTSEnabled migration of 1500+ users to new systemReduced risk with live parallel running of both old and new

Zero downtime

No disruption to the business amp continuous order processing on mission critical system

5

CHALLENGES OPPORTUNITIESbull Maintain high quality customer service

in competitive market ndash reduce churnbull Centralize customer information for a

single view to support sales marketing support amp field service

bull Significantly reduce data latency in central data warehouse for all queries amp reports ndash edict for lt 15 minutes

GoldenGate PROVIDESbull Real-time data integration from Siebel CRM

on Oracle to central Teradata Warehousebull 1500 service agents log 600000 customer

calls pdaybull GoldenGate moves 150-200 million records

per day with 15 second latency

RESULTSbull Significantly reduced churn by 25bull All business units have access to real-time

business data

COMPANY OVERVIEWDIRECTV is a $17 billion provider of satellite-based television services DIRECTVrsquos 7500 employees operate the companyrsquos broadcast centers monitor satellites and deliver service to about 17 million US and over 5 million Latin American customers

Real Time Data Integration Case StudyBetter BI to Reduce Customer Churn

CHALLENGES OPPORTUNITIESBetter understand customer purchasing behaviorProvide timely information to support marketing merchandising amp operational decisionsImprove shopping database reliability amp uptime

Oracle PROVIDESSupport for high availability amp disaster tolerance across Oracle production sitesZero-downtime system migration and

upgradeEnable active data warehouse roll-out in 90 days with real-time data feedsComplements Oracle Data Integrator for data transforms on target

RESULTSCustomer analysis now done in minutes rather than daysDashboard reports using real-time data for PampL amp customer profitabilityGoogle Adwords adjusted based on real-time data reportsRanked 4 in customer service by National

Retail Federation

COMPANY OVERVIEWOverstockcom is an online ldquocloseoutrdquoretailer offering high-quality brand-name merchandise including bed-and-bath goods home deacutecor kitchenware watches jewelry electronics and computers sporting goods apparel and designer accessories among other products at discount prices

Real-Time Business IntelligenceReal-Time Data and BI Enables Intra-Day Business Optimizations

7

Customer Case StudyContinuous Availability of ATM Network for High Quality Customer Service

COMPANY OVERVIEWBank of America is one of the worlds largest financial institutions serving individual consumers small- and middle-market businesses and large corporations with a full range of banking investing asset management and other financial and risk management products and services

CHALLENGES OPPORTUNITIESbull Continuous Availability of 18000 ATM

network serving 60+ million cardholdersbull Provide customer with availability

anywhere via online POS branch and mobile banking

bull Detect and alert fraud activitybull Scale to mange growing data volumes

Monet PROVIDESbull Active-active replication across 4

geographically dispersed data centers and hot fail-over to central disaster recovery center

bull Enables ongoing system migrations and maintenance with no downtime

bull Load balancing across multiple data centersbull Ability to automatically fail-over in event of any

outage

RESULTSbull Continuous uptime for 18000 ATMrsquosbull Reduced risk with Active-Active

configurationbull Handles growing data volumes - 1000+

transactions per secondbull Reduced risk and maintain high level of

customer satisfaction

Customer Case-StudyMarket Transparency with Real-time Data Access

COMPANY OVERVIEW Oracle PROVIDES

Query Offloading from Comprehensive Bid Management System to an ODSReal-time Data Integration to monitor market performanceZero-downtime database upgrade from Oracle 9i to Oracle 10g

RESULTSReal-time transaction management

issue resolution and automated analysisBetter marketplace performance and lower cost of ownership

GoldenGate has provided the data integration solution we were looking for We look forward to rolling this product out for other projects across the organizationrdquoJohn Bubb Product Manager Business Intelligence Products NYISO

9

CHALLENGES OPPORTUNITIESThe lsquofreshestrsquo data is required to track pricing bidding and purchasing so the correct lsquobuyrsquo and lsquosellrsquo price is displayedTrades must be monitored in lsquoreal-timersquoto for ensure market visibility and integrity

Offload all query and analysis from production system

Relying on nightly lsquobatchrsquo loads caused delays in uncovering issues

The New York Independent System Operator (NYISO) is the not-for-profit corporation responsible for operating New Yorkrsquos bulk electricity grid administering the statersquos competitive wholesale electricity markets and conducting comprehensive long-term planning for its electric power system

10

GoldenGate for Healthcare

ehit_logo

ldquoWhen your doctors and patients are relying on a system to deliver care such as with POE that system needs to be industrial strength In matters of life and death downtime is not an optionrdquo

- Jack Wolf CEO Emerging Health Information Technology

Key Partners

Key Customers

bull Industry Challengesbull Paperless Patient Recordsbull Data-Driven Medicinebull Staff and Critical Supply Management

bull GoldenGate Providesbull Continuous availability of data that is a pre-

requisite to going completely electronicbull Real time data for intelligence in the

business of healthcare

bull Benefitsbull Protect patient data in the event of system

outages and other failuresbull Save time for health care providers by

delivering unified view of all current test results and patient history

bull Improve patient outcomes through safety analyses such as drug interaction analysis

bull business intelligence

CHALLENGES OPPORTUNITIESBetter understand customer purchasing behaviorProvide timely information to support marketing merchandising amp operational decisionsImprove shopping database reliability amp uptime

Oracle PROVIDESSupport for high availability amp disaster tolerance across Oracle production sitesZero-downtime system migration and

upgradeEnable active data warehouse roll-out in 90 days with real-time data feedsComplements Oracle Data Integrator for data transforms on target

RESULTSCustomer analysis now done in minutes rather than daysDashboard reports using real-time data for PampL amp customer profitabilityGoogle Adwords adjusted based on real-time data reportsRanked 4 in customer service by National

Retail Federation

COMPANY OVERVIEWOverstockcom is an online ldquocloseoutrdquoretailer offering high-quality brand-name merchandise including bed-and-bath goods home deacutecor kitchenware watches jewelry electronics and computers sporting goods apparel and designer accessories among other products at discount prices

Real-Time Business IntelligenceReal-Time Data and BI Enables Intra-Day Business Optimizations

7

Customer Case StudyContinuous Availability of ATM Network for High Quality Customer Service

COMPANY OVERVIEWBank of America is one of the worlds largest financial institutions serving individual consumers small- and middle-market businesses and large corporations with a full range of banking investing asset management and other financial and risk management products and services

CHALLENGES OPPORTUNITIESbull Continuous Availability of 18000 ATM

network serving 60+ million cardholdersbull Provide customer with availability

anywhere via online POS branch and mobile banking

bull Detect and alert fraud activitybull Scale to mange growing data volumes

Monet PROVIDESbull Active-active replication across 4

geographically dispersed data centers and hot fail-over to central disaster recovery center

bull Enables ongoing system migrations and maintenance with no downtime

bull Load balancing across multiple data centersbull Ability to automatically fail-over in event of any

outage

RESULTSbull Continuous uptime for 18000 ATMrsquosbull Reduced risk with Active-Active

configurationbull Handles growing data volumes - 1000+

transactions per secondbull Reduced risk and maintain high level of

customer satisfaction

Customer Case-StudyMarket Transparency with Real-time Data Access

COMPANY OVERVIEW Oracle PROVIDES

Query Offloading from Comprehensive Bid Management System to an ODSReal-time Data Integration to monitor market performanceZero-downtime database upgrade from Oracle 9i to Oracle 10g

RESULTSReal-time transaction management

issue resolution and automated analysisBetter marketplace performance and lower cost of ownership

GoldenGate has provided the data integration solution we were looking for We look forward to rolling this product out for other projects across the organizationrdquoJohn Bubb Product Manager Business Intelligence Products NYISO

9

CHALLENGES OPPORTUNITIESThe lsquofreshestrsquo data is required to track pricing bidding and purchasing so the correct lsquobuyrsquo and lsquosellrsquo price is displayedTrades must be monitored in lsquoreal-timersquoto for ensure market visibility and integrity

Offload all query and analysis from production system

Relying on nightly lsquobatchrsquo loads caused delays in uncovering issues

The New York Independent System Operator (NYISO) is the not-for-profit corporation responsible for operating New Yorkrsquos bulk electricity grid administering the statersquos competitive wholesale electricity markets and conducting comprehensive long-term planning for its electric power system

10

GoldenGate for Healthcare

ehit_logo

ldquoWhen your doctors and patients are relying on a system to deliver care such as with POE that system needs to be industrial strength In matters of life and death downtime is not an optionrdquo

- Jack Wolf CEO Emerging Health Information Technology

Key Partners

Key Customers

bull Industry Challengesbull Paperless Patient Recordsbull Data-Driven Medicinebull Staff and Critical Supply Management

bull GoldenGate Providesbull Continuous availability of data that is a pre-

requisite to going completely electronicbull Real time data for intelligence in the

business of healthcare

bull Benefitsbull Protect patient data in the event of system

outages and other failuresbull Save time for health care providers by

delivering unified view of all current test results and patient history

bull Improve patient outcomes through safety analyses such as drug interaction analysis

bull business intelligence

Customer Case StudyContinuous Availability of ATM Network for High Quality Customer Service

COMPANY OVERVIEWBank of America is one of the worlds largest financial institutions serving individual consumers small- and middle-market businesses and large corporations with a full range of banking investing asset management and other financial and risk management products and services

CHALLENGES OPPORTUNITIESbull Continuous Availability of 18000 ATM

network serving 60+ million cardholdersbull Provide customer with availability

anywhere via online POS branch and mobile banking

bull Detect and alert fraud activitybull Scale to mange growing data volumes

Monet PROVIDESbull Active-active replication across 4

geographically dispersed data centers and hot fail-over to central disaster recovery center

bull Enables ongoing system migrations and maintenance with no downtime

bull Load balancing across multiple data centersbull Ability to automatically fail-over in event of any

outage

RESULTSbull Continuous uptime for 18000 ATMrsquosbull Reduced risk with Active-Active

configurationbull Handles growing data volumes - 1000+

transactions per secondbull Reduced risk and maintain high level of

customer satisfaction

Customer Case-StudyMarket Transparency with Real-time Data Access

COMPANY OVERVIEW Oracle PROVIDES

Query Offloading from Comprehensive Bid Management System to an ODSReal-time Data Integration to monitor market performanceZero-downtime database upgrade from Oracle 9i to Oracle 10g

RESULTSReal-time transaction management

issue resolution and automated analysisBetter marketplace performance and lower cost of ownership

GoldenGate has provided the data integration solution we were looking for We look forward to rolling this product out for other projects across the organizationrdquoJohn Bubb Product Manager Business Intelligence Products NYISO

9

CHALLENGES OPPORTUNITIESThe lsquofreshestrsquo data is required to track pricing bidding and purchasing so the correct lsquobuyrsquo and lsquosellrsquo price is displayedTrades must be monitored in lsquoreal-timersquoto for ensure market visibility and integrity

Offload all query and analysis from production system

Relying on nightly lsquobatchrsquo loads caused delays in uncovering issues

The New York Independent System Operator (NYISO) is the not-for-profit corporation responsible for operating New Yorkrsquos bulk electricity grid administering the statersquos competitive wholesale electricity markets and conducting comprehensive long-term planning for its electric power system

10

GoldenGate for Healthcare

ehit_logo

ldquoWhen your doctors and patients are relying on a system to deliver care such as with POE that system needs to be industrial strength In matters of life and death downtime is not an optionrdquo

- Jack Wolf CEO Emerging Health Information Technology

Key Partners

Key Customers

bull Industry Challengesbull Paperless Patient Recordsbull Data-Driven Medicinebull Staff and Critical Supply Management

bull GoldenGate Providesbull Continuous availability of data that is a pre-

requisite to going completely electronicbull Real time data for intelligence in the

business of healthcare

bull Benefitsbull Protect patient data in the event of system

outages and other failuresbull Save time for health care providers by

delivering unified view of all current test results and patient history

bull Improve patient outcomes through safety analyses such as drug interaction analysis

bull business intelligence

Customer Case-StudyMarket Transparency with Real-time Data Access

COMPANY OVERVIEW Oracle PROVIDES

Query Offloading from Comprehensive Bid Management System to an ODSReal-time Data Integration to monitor market performanceZero-downtime database upgrade from Oracle 9i to Oracle 10g

RESULTSReal-time transaction management

issue resolution and automated analysisBetter marketplace performance and lower cost of ownership

GoldenGate has provided the data integration solution we were looking for We look forward to rolling this product out for other projects across the organizationrdquoJohn Bubb Product Manager Business Intelligence Products NYISO

9

CHALLENGES OPPORTUNITIESThe lsquofreshestrsquo data is required to track pricing bidding and purchasing so the correct lsquobuyrsquo and lsquosellrsquo price is displayedTrades must be monitored in lsquoreal-timersquoto for ensure market visibility and integrity

Offload all query and analysis from production system

Relying on nightly lsquobatchrsquo loads caused delays in uncovering issues

The New York Independent System Operator (NYISO) is the not-for-profit corporation responsible for operating New Yorkrsquos bulk electricity grid administering the statersquos competitive wholesale electricity markets and conducting comprehensive long-term planning for its electric power system

10

GoldenGate for Healthcare

ehit_logo

ldquoWhen your doctors and patients are relying on a system to deliver care such as with POE that system needs to be industrial strength In matters of life and death downtime is not an optionrdquo

- Jack Wolf CEO Emerging Health Information Technology

Key Partners

Key Customers

bull Industry Challengesbull Paperless Patient Recordsbull Data-Driven Medicinebull Staff and Critical Supply Management

bull GoldenGate Providesbull Continuous availability of data that is a pre-

requisite to going completely electronicbull Real time data for intelligence in the

business of healthcare

bull Benefitsbull Protect patient data in the event of system

outages and other failuresbull Save time for health care providers by

delivering unified view of all current test results and patient history

bull Improve patient outcomes through safety analyses such as drug interaction analysis

bull business intelligence

10

GoldenGate for Healthcare

ehit_logo

ldquoWhen your doctors and patients are relying on a system to deliver care such as with POE that system needs to be industrial strength In matters of life and death downtime is not an optionrdquo

- Jack Wolf CEO Emerging Health Information Technology

Key Partners

Key Customers

bull Industry Challengesbull Paperless Patient Recordsbull Data-Driven Medicinebull Staff and Critical Supply Management

bull GoldenGate Providesbull Continuous availability of data that is a pre-

requisite to going completely electronicbull Real time data for intelligence in the

business of healthcare

bull Benefitsbull Protect patient data in the event of system

outages and other failuresbull Save time for health care providers by

delivering unified view of all current test results and patient history

bull Improve patient outcomes through safety analyses such as drug interaction analysis

bull business intelligence

11

GoldenGate for Banking Financial Services

ldquoWe can maintain our level of customer service no matter what We have been using this full dual site ActiveActive solution with GoldenGate continuously since 2006 with no outages or service issuesrdquo

- Magnus Kleveby Systems Area Manager Swedbank

Key Partners

Key Customers

bull Industry Challengesbull Escalating threats of fraudbull Increased competition in risk managementbull System rationalization and cost reductionbull 100 reliability and uptime

bull GoldenGate Providesbull Continuous availability of transactional and

historical databull Real time data for better intelligence

regarding fraud risk and business optimization

bull Benefitsbull Meet the most stringent SLAs for latency

availability scalabilitybull IT Managers can sleep better at nightbull Protect against planned and unplanned

downtimebull Lower risk and cost with better up to date

customer intelligence

12

GoldenGate for ECommerce amp Retail

ldquoOur requirements seemed simple find a solution that can transfer our customer data in real-time while keeping up with peak volumes and with the ability tohellip meet the future needs of the business In actuality GoldenGate was one of the only solutionshellipthat is able to handle all three requirements with easerdquo

ndash J Seelan DBA Manager 1-800-Flowerscom

Key Customers

bull Industry Challengesbull Promotion Optimizationbull Logistics amp Distribution Real time

Warehouse Managementbull Align per Customer Costs to Revenuesbull Cost-effective Systems that Handle Peak

Loads

bull GoldenGate Providesbull Real time data integration for optimizing

logistics and customer promotionsbull Query offloading to reduce system costsbull Data distribution to support applications in a

hubspoke business structure

bull Benefitsbull Improved customer reach and shopper to

buyer conversionbull Increased operational efficiencybull Maintain margins in good and bad times

13

GoldenGate for Communications

ldquohellipdeployment of real time data integration software from GoldenGate morphed the original technical problem into a business opportunity In fact the DIRECTV CEO recently awarded the marketing group an award for decreased customer churn which was substantially affected by the availability of realtime data through the BI solutionrdquo

- Jack Gustafson Director of Data Warehousing at DIRECTV

Key Partners

Key Customers

bull Industry Challengesbull Operational efficiency (OPEX reduction)bull Transformation of the network amp OSSBSS

to Next-generation technologybull Convergence is driving product bundlingbull Faster time-to-launch for new services

bull GoldenGate Providesbull Zero downtime for planned and unplanned

eventsbull Real time data for customer service and

customer analysisbull Real time data to enable new services

bull Benefitsbull Introduce new services rapidlybull Support Real-time services (gaming

conferencing)bull Handle growth and peaks with reliabilitybull Eliminate downtime

• Query Offloading Case StudyQuery Offloading Saves Millions $
• Continuous Availability Use Case
• Continuous Availability Use Case
• Real-Time Business Intelligence
• Customer Case Study
• Customer Case-Study
• GoldenGate for Healthcare
• GoldenGate for Banking Financial Services
• GoldenGate for ECommerce amp Retail
• GoldenGate for Communications