alternative realities - using vr & ar to engage customers in automotive

Alternative realitiesUsing VR & AR to engage customers

Sam Ellis

HistoryTypes

PlayersExamples

ChallengesThe

(near)Future

Alternative Realties

The Virtuality Continuum

Augmented reality (AR)

A live/real time direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer.

As a result, the technology functions by enhancing one’s current perception of reality

Virtual reality (VR)

A computer-simulated environment that can simulate physical presence in places in the real world or imagined worlds.

Virtual reality can recreate sensory experiences, which include virtual taste, sight, smell, sound, touch, etc. It is sometimes referred to as immersive multimedia

ImmersiveAugmented

Reality

July 2016 - $599.00

May 2016 - $799.00

Q2 2016 - $Unknown

March 2016 - $299

Challenges

Assets

Quality v lag

Mobile v Desktop

?

Developer skill

Hardware p.1a

Hardware p.1b

Hardware p.2

3rd party platforms

Software

?

App store

User acceptance

Marker(s)

Environment

Battery

End user

The (near) Future

Immersive test drives

Immersive test drivesGames synced to real world

Immersive configurator

Immersive configurator

March 30th, 2016 - $3,000

Thank you

Sam Ellis