american rum seminar
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By Robert A BurrRobsRumGuide AmericanRum TOTC2016
Rum was Americas first most popular spirit
Distilleries were established in great numbers across the land Molasses was plentiful and inexpensive
AMERICAN RUM HISTORY
As the emerging British colonies struggled to establish themselves with basic industries and infrastructure the importation of spirits was challenging and expensive so the production of local rum was critical
AmericanRum TOTC2016
AMERICAN RUM HISTORY
Much has been written about Americas early rum industry by talented authors with insight into the subject of American Rum
AmericanRum TOTC2016
Ian Williams
rdquoRum A Social and Sociable
History of The True Spirit of
1776
Wayne Curtis
rdquoand a BOTTLE of rum The History
Of The World In Ten Cocktails
AMERICAN RUM HISTORY
Distribution was a challenge
It made sense for distilleries to be established wherever populations were growing chiefly along the Atlantic coast before the American Revolution
Rum fueled Americas need for distilled spirit
AmericanRum TOTC2016
Molasses Was Money
It was not unusual for American products shipped to the Caribbean islands to be paid for with their abundant supply of molasses especially from the French territories
This friction with the British establishment led to tighter rules and restrictions against French imports into the colonies
AMERICAN RUM HISTORYRum Was Money
Although rum from British colonies was a valuable and prized commodity in England
American rums soon gained a reputation for top quality
to the point where they were used as currency in cross-Atlantic trading
Massachusetts and Rhode Island were especially well regarded for their cane spiritsWhen smugglers found opportunities ndash
British rules were openly ignored
AmericanRum TOTC2016
AMERICAN RUM HISTORY
American Rum makers filled their old molasses
barrels with fresh rum to be loaded onto ships crossing
the Atlantic
The combination of the wet barrels the rocking motion of the ships and the time it took crossing the Atlantic
produced an unique style of rum favored by sailors
The triangle trade between Europe West Africa and the Caribbean fueled the grand expansion of cane plantations
The increasing availability of cheap molasses for New England benefitted and greatly expanded Americas rum production
AmericanRum TOTC2016
Rum Begat a Revolution
Englands ban on slavery in the late 1770s as well as increased taxes on molasses for the American colonies signaled the beginning of the end of this era -- and fueled the fires of the coming American Revolution
Rum Reduced
By the mid-1800s as the new American population continued to reach further west in the Appalachians and Mid-West and South American rum production was greatly supplanted by Bourbon Whiskey Rye and American brandies
AMERICAN RUM HISTORY
AmericanRum TOTC2016
AMERICAN RUM HISTORY
Prohibition was the final nail in the coffin for most rum producers
that managed to carry on through the early
20th century
Nearly all the American rum
stills were shut down
AmericanRum TOTC2016
AMERICAN RUM HISTORY
The phenomena of the 21st century Rum Renaissance and the rapid establishment of local and regional distilleries across the land offers hope that America will once again enjoy a vibrant and robust rum production industry
Ever since the American Revolution our rum industry has been in steady decline untilhellip
In the 21st Century new producers are cropping up in every corner of the United States
Rum distilleries are being established across the country
American Rum is the rise again
AmericanRum TOTC2016
Ladies and gentlemen
We now present for your edification and delighthellip evidence of the
AMERICAN RUM HISTORY
AmericanRum TOTC2016
RUM DISTILLERSIN AMERICA
Tailwinds Distilling
St George Spirits
St Augustine Distillery
Montanya Distillers
Maggiersquos Farm Distillery
Richland Rum Distillery
Drum Circle Distilling
TAILWINDSDISTILLING
Traildragger White RumTraildragger AmberTaildragger Coffee
Plainfield IL Est 2012
Never chilled or carbon filtered the spirit because as their label states it removes to
much of the spirits raw cane charmrdquo
No added coloring to make the rums appear darker and donrsquot add sugars after distillation
Every batch of the Amber rum is a single barrel release
TAILWINDS DISTILLING
ST GEORGESPIRITS
St George California Agricole RumSt George California Reserve Agricole Rum
Alameda CA Since 1982
100 California sugarcane
Fermented and distilled in small batches in 500-liter copper pot still
A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)
was aged in French and American oak
ST GEORGE SPIRITS
ST AUGUSTINEDISTILLERY
Pot Distilled Rum
St Augustine FL Est 2014
Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon
copper pot just for making gin
Reusing bourbon and whiskey barrels from internal use for the rum
Designed from scratch to be a Destination Distillery to appeal to
vibrant tourism industry in community
ST AUGUSTINE DISTILLERY
ST AUGUSTINE DISTILLERY
MONTANYADISTILLERSCrested Butte Colorado Since 2008
Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or
more and heat it in Alembic copper pot stills
Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver
Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their
buildings with the stills
Coffee Montanya PlatinoMontanya OroMontanya Exclusiva
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Rum was Americas first most popular spirit
Distilleries were established in great numbers across the land Molasses was plentiful and inexpensive
AMERICAN RUM HISTORY
As the emerging British colonies struggled to establish themselves with basic industries and infrastructure the importation of spirits was challenging and expensive so the production of local rum was critical
AmericanRum TOTC2016
AMERICAN RUM HISTORY
Much has been written about Americas early rum industry by talented authors with insight into the subject of American Rum
AmericanRum TOTC2016
Ian Williams
rdquoRum A Social and Sociable
History of The True Spirit of
1776
Wayne Curtis
rdquoand a BOTTLE of rum The History
Of The World In Ten Cocktails
AMERICAN RUM HISTORY
Distribution was a challenge
It made sense for distilleries to be established wherever populations were growing chiefly along the Atlantic coast before the American Revolution
Rum fueled Americas need for distilled spirit
AmericanRum TOTC2016
Molasses Was Money
It was not unusual for American products shipped to the Caribbean islands to be paid for with their abundant supply of molasses especially from the French territories
This friction with the British establishment led to tighter rules and restrictions against French imports into the colonies
AMERICAN RUM HISTORYRum Was Money
Although rum from British colonies was a valuable and prized commodity in England
American rums soon gained a reputation for top quality
to the point where they were used as currency in cross-Atlantic trading
Massachusetts and Rhode Island were especially well regarded for their cane spiritsWhen smugglers found opportunities ndash
British rules were openly ignored
AmericanRum TOTC2016
AMERICAN RUM HISTORY
American Rum makers filled their old molasses
barrels with fresh rum to be loaded onto ships crossing
the Atlantic
The combination of the wet barrels the rocking motion of the ships and the time it took crossing the Atlantic
produced an unique style of rum favored by sailors
The triangle trade between Europe West Africa and the Caribbean fueled the grand expansion of cane plantations
The increasing availability of cheap molasses for New England benefitted and greatly expanded Americas rum production
AmericanRum TOTC2016
Rum Begat a Revolution
Englands ban on slavery in the late 1770s as well as increased taxes on molasses for the American colonies signaled the beginning of the end of this era -- and fueled the fires of the coming American Revolution
Rum Reduced
By the mid-1800s as the new American population continued to reach further west in the Appalachians and Mid-West and South American rum production was greatly supplanted by Bourbon Whiskey Rye and American brandies
AMERICAN RUM HISTORY
AmericanRum TOTC2016
AMERICAN RUM HISTORY
Prohibition was the final nail in the coffin for most rum producers
that managed to carry on through the early
20th century
Nearly all the American rum
stills were shut down
AmericanRum TOTC2016
AMERICAN RUM HISTORY
The phenomena of the 21st century Rum Renaissance and the rapid establishment of local and regional distilleries across the land offers hope that America will once again enjoy a vibrant and robust rum production industry
Ever since the American Revolution our rum industry has been in steady decline untilhellip
In the 21st Century new producers are cropping up in every corner of the United States
Rum distilleries are being established across the country
American Rum is the rise again
AmericanRum TOTC2016
Ladies and gentlemen
We now present for your edification and delighthellip evidence of the
AMERICAN RUM HISTORY
AmericanRum TOTC2016
RUM DISTILLERSIN AMERICA
Tailwinds Distilling
St George Spirits
St Augustine Distillery
Montanya Distillers
Maggiersquos Farm Distillery
Richland Rum Distillery
Drum Circle Distilling
TAILWINDSDISTILLING
Traildragger White RumTraildragger AmberTaildragger Coffee
Plainfield IL Est 2012
Never chilled or carbon filtered the spirit because as their label states it removes to
much of the spirits raw cane charmrdquo
No added coloring to make the rums appear darker and donrsquot add sugars after distillation
Every batch of the Amber rum is a single barrel release
TAILWINDS DISTILLING
ST GEORGESPIRITS
St George California Agricole RumSt George California Reserve Agricole Rum
Alameda CA Since 1982
100 California sugarcane
Fermented and distilled in small batches in 500-liter copper pot still
A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)
was aged in French and American oak
ST GEORGE SPIRITS
ST AUGUSTINEDISTILLERY
Pot Distilled Rum
St Augustine FL Est 2014
Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon
copper pot just for making gin
Reusing bourbon and whiskey barrels from internal use for the rum
Designed from scratch to be a Destination Distillery to appeal to
vibrant tourism industry in community
ST AUGUSTINE DISTILLERY
ST AUGUSTINE DISTILLERY
MONTANYADISTILLERSCrested Butte Colorado Since 2008
Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or
more and heat it in Alembic copper pot stills
Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver
Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their
buildings with the stills
Coffee Montanya PlatinoMontanya OroMontanya Exclusiva
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
AMERICAN RUM HISTORY
Much has been written about Americas early rum industry by talented authors with insight into the subject of American Rum
AmericanRum TOTC2016
Ian Williams
rdquoRum A Social and Sociable
History of The True Spirit of
1776
Wayne Curtis
rdquoand a BOTTLE of rum The History
Of The World In Ten Cocktails
AMERICAN RUM HISTORY
Distribution was a challenge
It made sense for distilleries to be established wherever populations were growing chiefly along the Atlantic coast before the American Revolution
Rum fueled Americas need for distilled spirit
AmericanRum TOTC2016
Molasses Was Money
It was not unusual for American products shipped to the Caribbean islands to be paid for with their abundant supply of molasses especially from the French territories
This friction with the British establishment led to tighter rules and restrictions against French imports into the colonies
AMERICAN RUM HISTORYRum Was Money
Although rum from British colonies was a valuable and prized commodity in England
American rums soon gained a reputation for top quality
to the point where they were used as currency in cross-Atlantic trading
Massachusetts and Rhode Island were especially well regarded for their cane spiritsWhen smugglers found opportunities ndash
British rules were openly ignored
AmericanRum TOTC2016
AMERICAN RUM HISTORY
American Rum makers filled their old molasses
barrels with fresh rum to be loaded onto ships crossing
the Atlantic
The combination of the wet barrels the rocking motion of the ships and the time it took crossing the Atlantic
produced an unique style of rum favored by sailors
The triangle trade between Europe West Africa and the Caribbean fueled the grand expansion of cane plantations
The increasing availability of cheap molasses for New England benefitted and greatly expanded Americas rum production
AmericanRum TOTC2016
Rum Begat a Revolution
Englands ban on slavery in the late 1770s as well as increased taxes on molasses for the American colonies signaled the beginning of the end of this era -- and fueled the fires of the coming American Revolution
Rum Reduced
By the mid-1800s as the new American population continued to reach further west in the Appalachians and Mid-West and South American rum production was greatly supplanted by Bourbon Whiskey Rye and American brandies
AMERICAN RUM HISTORY
AmericanRum TOTC2016
AMERICAN RUM HISTORY
Prohibition was the final nail in the coffin for most rum producers
that managed to carry on through the early
20th century
Nearly all the American rum
stills were shut down
AmericanRum TOTC2016
AMERICAN RUM HISTORY
The phenomena of the 21st century Rum Renaissance and the rapid establishment of local and regional distilleries across the land offers hope that America will once again enjoy a vibrant and robust rum production industry
Ever since the American Revolution our rum industry has been in steady decline untilhellip
In the 21st Century new producers are cropping up in every corner of the United States
Rum distilleries are being established across the country
American Rum is the rise again
AmericanRum TOTC2016
Ladies and gentlemen
We now present for your edification and delighthellip evidence of the
AMERICAN RUM HISTORY
AmericanRum TOTC2016
RUM DISTILLERSIN AMERICA
Tailwinds Distilling
St George Spirits
St Augustine Distillery
Montanya Distillers
Maggiersquos Farm Distillery
Richland Rum Distillery
Drum Circle Distilling
TAILWINDSDISTILLING
Traildragger White RumTraildragger AmberTaildragger Coffee
Plainfield IL Est 2012
Never chilled or carbon filtered the spirit because as their label states it removes to
much of the spirits raw cane charmrdquo
No added coloring to make the rums appear darker and donrsquot add sugars after distillation
Every batch of the Amber rum is a single barrel release
TAILWINDS DISTILLING
ST GEORGESPIRITS
St George California Agricole RumSt George California Reserve Agricole Rum
Alameda CA Since 1982
100 California sugarcane
Fermented and distilled in small batches in 500-liter copper pot still
A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)
was aged in French and American oak
ST GEORGE SPIRITS
ST AUGUSTINEDISTILLERY
Pot Distilled Rum
St Augustine FL Est 2014
Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon
copper pot just for making gin
Reusing bourbon and whiskey barrels from internal use for the rum
Designed from scratch to be a Destination Distillery to appeal to
vibrant tourism industry in community
ST AUGUSTINE DISTILLERY
ST AUGUSTINE DISTILLERY
MONTANYADISTILLERSCrested Butte Colorado Since 2008
Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or
more and heat it in Alembic copper pot stills
Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver
Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their
buildings with the stills
Coffee Montanya PlatinoMontanya OroMontanya Exclusiva
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
AMERICAN RUM HISTORY
Distribution was a challenge
It made sense for distilleries to be established wherever populations were growing chiefly along the Atlantic coast before the American Revolution
Rum fueled Americas need for distilled spirit
AmericanRum TOTC2016
Molasses Was Money
It was not unusual for American products shipped to the Caribbean islands to be paid for with their abundant supply of molasses especially from the French territories
This friction with the British establishment led to tighter rules and restrictions against French imports into the colonies
AMERICAN RUM HISTORYRum Was Money
Although rum from British colonies was a valuable and prized commodity in England
American rums soon gained a reputation for top quality
to the point where they were used as currency in cross-Atlantic trading
Massachusetts and Rhode Island were especially well regarded for their cane spiritsWhen smugglers found opportunities ndash
British rules were openly ignored
AmericanRum TOTC2016
AMERICAN RUM HISTORY
American Rum makers filled their old molasses
barrels with fresh rum to be loaded onto ships crossing
the Atlantic
The combination of the wet barrels the rocking motion of the ships and the time it took crossing the Atlantic
produced an unique style of rum favored by sailors
The triangle trade between Europe West Africa and the Caribbean fueled the grand expansion of cane plantations
The increasing availability of cheap molasses for New England benefitted and greatly expanded Americas rum production
AmericanRum TOTC2016
Rum Begat a Revolution
Englands ban on slavery in the late 1770s as well as increased taxes on molasses for the American colonies signaled the beginning of the end of this era -- and fueled the fires of the coming American Revolution
Rum Reduced
By the mid-1800s as the new American population continued to reach further west in the Appalachians and Mid-West and South American rum production was greatly supplanted by Bourbon Whiskey Rye and American brandies
AMERICAN RUM HISTORY
AmericanRum TOTC2016
AMERICAN RUM HISTORY
Prohibition was the final nail in the coffin for most rum producers
that managed to carry on through the early
20th century
Nearly all the American rum
stills were shut down
AmericanRum TOTC2016
AMERICAN RUM HISTORY
The phenomena of the 21st century Rum Renaissance and the rapid establishment of local and regional distilleries across the land offers hope that America will once again enjoy a vibrant and robust rum production industry
Ever since the American Revolution our rum industry has been in steady decline untilhellip
In the 21st Century new producers are cropping up in every corner of the United States
Rum distilleries are being established across the country
American Rum is the rise again
AmericanRum TOTC2016
Ladies and gentlemen
We now present for your edification and delighthellip evidence of the
AMERICAN RUM HISTORY
AmericanRum TOTC2016
RUM DISTILLERSIN AMERICA
Tailwinds Distilling
St George Spirits
St Augustine Distillery
Montanya Distillers
Maggiersquos Farm Distillery
Richland Rum Distillery
Drum Circle Distilling
TAILWINDSDISTILLING
Traildragger White RumTraildragger AmberTaildragger Coffee
Plainfield IL Est 2012
Never chilled or carbon filtered the spirit because as their label states it removes to
much of the spirits raw cane charmrdquo
No added coloring to make the rums appear darker and donrsquot add sugars after distillation
Every batch of the Amber rum is a single barrel release
TAILWINDS DISTILLING
ST GEORGESPIRITS
St George California Agricole RumSt George California Reserve Agricole Rum
Alameda CA Since 1982
100 California sugarcane
Fermented and distilled in small batches in 500-liter copper pot still
A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)
was aged in French and American oak
ST GEORGE SPIRITS
ST AUGUSTINEDISTILLERY
Pot Distilled Rum
St Augustine FL Est 2014
Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon
copper pot just for making gin
Reusing bourbon and whiskey barrels from internal use for the rum
Designed from scratch to be a Destination Distillery to appeal to
vibrant tourism industry in community
ST AUGUSTINE DISTILLERY
ST AUGUSTINE DISTILLERY
MONTANYADISTILLERSCrested Butte Colorado Since 2008
Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or
more and heat it in Alembic copper pot stills
Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver
Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their
buildings with the stills
Coffee Montanya PlatinoMontanya OroMontanya Exclusiva
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Molasses Was Money
It was not unusual for American products shipped to the Caribbean islands to be paid for with their abundant supply of molasses especially from the French territories
This friction with the British establishment led to tighter rules and restrictions against French imports into the colonies
AMERICAN RUM HISTORYRum Was Money
Although rum from British colonies was a valuable and prized commodity in England
American rums soon gained a reputation for top quality
to the point where they were used as currency in cross-Atlantic trading
Massachusetts and Rhode Island were especially well regarded for their cane spiritsWhen smugglers found opportunities ndash
British rules were openly ignored
AmericanRum TOTC2016
AMERICAN RUM HISTORY
American Rum makers filled their old molasses
barrels with fresh rum to be loaded onto ships crossing
the Atlantic
The combination of the wet barrels the rocking motion of the ships and the time it took crossing the Atlantic
produced an unique style of rum favored by sailors
The triangle trade between Europe West Africa and the Caribbean fueled the grand expansion of cane plantations
The increasing availability of cheap molasses for New England benefitted and greatly expanded Americas rum production
AmericanRum TOTC2016
Rum Begat a Revolution
Englands ban on slavery in the late 1770s as well as increased taxes on molasses for the American colonies signaled the beginning of the end of this era -- and fueled the fires of the coming American Revolution
Rum Reduced
By the mid-1800s as the new American population continued to reach further west in the Appalachians and Mid-West and South American rum production was greatly supplanted by Bourbon Whiskey Rye and American brandies
AMERICAN RUM HISTORY
AmericanRum TOTC2016
AMERICAN RUM HISTORY
Prohibition was the final nail in the coffin for most rum producers
that managed to carry on through the early
20th century
Nearly all the American rum
stills were shut down
AmericanRum TOTC2016
AMERICAN RUM HISTORY
The phenomena of the 21st century Rum Renaissance and the rapid establishment of local and regional distilleries across the land offers hope that America will once again enjoy a vibrant and robust rum production industry
Ever since the American Revolution our rum industry has been in steady decline untilhellip
In the 21st Century new producers are cropping up in every corner of the United States
Rum distilleries are being established across the country
American Rum is the rise again
AmericanRum TOTC2016
Ladies and gentlemen
We now present for your edification and delighthellip evidence of the
AMERICAN RUM HISTORY
AmericanRum TOTC2016
RUM DISTILLERSIN AMERICA
Tailwinds Distilling
St George Spirits
St Augustine Distillery
Montanya Distillers
Maggiersquos Farm Distillery
Richland Rum Distillery
Drum Circle Distilling
TAILWINDSDISTILLING
Traildragger White RumTraildragger AmberTaildragger Coffee
Plainfield IL Est 2012
Never chilled or carbon filtered the spirit because as their label states it removes to
much of the spirits raw cane charmrdquo
No added coloring to make the rums appear darker and donrsquot add sugars after distillation
Every batch of the Amber rum is a single barrel release
TAILWINDS DISTILLING
ST GEORGESPIRITS
St George California Agricole RumSt George California Reserve Agricole Rum
Alameda CA Since 1982
100 California sugarcane
Fermented and distilled in small batches in 500-liter copper pot still
A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)
was aged in French and American oak
ST GEORGE SPIRITS
ST AUGUSTINEDISTILLERY
Pot Distilled Rum
St Augustine FL Est 2014
Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon
copper pot just for making gin
Reusing bourbon and whiskey barrels from internal use for the rum
Designed from scratch to be a Destination Distillery to appeal to
vibrant tourism industry in community
ST AUGUSTINE DISTILLERY
ST AUGUSTINE DISTILLERY
MONTANYADISTILLERSCrested Butte Colorado Since 2008
Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or
more and heat it in Alembic copper pot stills
Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver
Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their
buildings with the stills
Coffee Montanya PlatinoMontanya OroMontanya Exclusiva
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
AMERICAN RUM HISTORY
American Rum makers filled their old molasses
barrels with fresh rum to be loaded onto ships crossing
the Atlantic
The combination of the wet barrels the rocking motion of the ships and the time it took crossing the Atlantic
produced an unique style of rum favored by sailors
The triangle trade between Europe West Africa and the Caribbean fueled the grand expansion of cane plantations
The increasing availability of cheap molasses for New England benefitted and greatly expanded Americas rum production
AmericanRum TOTC2016
Rum Begat a Revolution
Englands ban on slavery in the late 1770s as well as increased taxes on molasses for the American colonies signaled the beginning of the end of this era -- and fueled the fires of the coming American Revolution
Rum Reduced
By the mid-1800s as the new American population continued to reach further west in the Appalachians and Mid-West and South American rum production was greatly supplanted by Bourbon Whiskey Rye and American brandies
AMERICAN RUM HISTORY
AmericanRum TOTC2016
AMERICAN RUM HISTORY
Prohibition was the final nail in the coffin for most rum producers
that managed to carry on through the early
20th century
Nearly all the American rum
stills were shut down
AmericanRum TOTC2016
AMERICAN RUM HISTORY
The phenomena of the 21st century Rum Renaissance and the rapid establishment of local and regional distilleries across the land offers hope that America will once again enjoy a vibrant and robust rum production industry
Ever since the American Revolution our rum industry has been in steady decline untilhellip
In the 21st Century new producers are cropping up in every corner of the United States
Rum distilleries are being established across the country
American Rum is the rise again
AmericanRum TOTC2016
Ladies and gentlemen
We now present for your edification and delighthellip evidence of the
AMERICAN RUM HISTORY
AmericanRum TOTC2016
RUM DISTILLERSIN AMERICA
Tailwinds Distilling
St George Spirits
St Augustine Distillery
Montanya Distillers
Maggiersquos Farm Distillery
Richland Rum Distillery
Drum Circle Distilling
TAILWINDSDISTILLING
Traildragger White RumTraildragger AmberTaildragger Coffee
Plainfield IL Est 2012
Never chilled or carbon filtered the spirit because as their label states it removes to
much of the spirits raw cane charmrdquo
No added coloring to make the rums appear darker and donrsquot add sugars after distillation
Every batch of the Amber rum is a single barrel release
TAILWINDS DISTILLING
ST GEORGESPIRITS
St George California Agricole RumSt George California Reserve Agricole Rum
Alameda CA Since 1982
100 California sugarcane
Fermented and distilled in small batches in 500-liter copper pot still
A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)
was aged in French and American oak
ST GEORGE SPIRITS
ST AUGUSTINEDISTILLERY
Pot Distilled Rum
St Augustine FL Est 2014
Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon
copper pot just for making gin
Reusing bourbon and whiskey barrels from internal use for the rum
Designed from scratch to be a Destination Distillery to appeal to
vibrant tourism industry in community
ST AUGUSTINE DISTILLERY
ST AUGUSTINE DISTILLERY
MONTANYADISTILLERSCrested Butte Colorado Since 2008
Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or
more and heat it in Alembic copper pot stills
Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver
Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their
buildings with the stills
Coffee Montanya PlatinoMontanya OroMontanya Exclusiva
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Rum Begat a Revolution
Englands ban on slavery in the late 1770s as well as increased taxes on molasses for the American colonies signaled the beginning of the end of this era -- and fueled the fires of the coming American Revolution
Rum Reduced
By the mid-1800s as the new American population continued to reach further west in the Appalachians and Mid-West and South American rum production was greatly supplanted by Bourbon Whiskey Rye and American brandies
AMERICAN RUM HISTORY
AmericanRum TOTC2016
AMERICAN RUM HISTORY
Prohibition was the final nail in the coffin for most rum producers
that managed to carry on through the early
20th century
Nearly all the American rum
stills were shut down
AmericanRum TOTC2016
AMERICAN RUM HISTORY
The phenomena of the 21st century Rum Renaissance and the rapid establishment of local and regional distilleries across the land offers hope that America will once again enjoy a vibrant and robust rum production industry
Ever since the American Revolution our rum industry has been in steady decline untilhellip
In the 21st Century new producers are cropping up in every corner of the United States
Rum distilleries are being established across the country
American Rum is the rise again
AmericanRum TOTC2016
Ladies and gentlemen
We now present for your edification and delighthellip evidence of the
AMERICAN RUM HISTORY
AmericanRum TOTC2016
RUM DISTILLERSIN AMERICA
Tailwinds Distilling
St George Spirits
St Augustine Distillery
Montanya Distillers
Maggiersquos Farm Distillery
Richland Rum Distillery
Drum Circle Distilling
TAILWINDSDISTILLING
Traildragger White RumTraildragger AmberTaildragger Coffee
Plainfield IL Est 2012
Never chilled or carbon filtered the spirit because as their label states it removes to
much of the spirits raw cane charmrdquo
No added coloring to make the rums appear darker and donrsquot add sugars after distillation
Every batch of the Amber rum is a single barrel release
TAILWINDS DISTILLING
ST GEORGESPIRITS
St George California Agricole RumSt George California Reserve Agricole Rum
Alameda CA Since 1982
100 California sugarcane
Fermented and distilled in small batches in 500-liter copper pot still
A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)
was aged in French and American oak
ST GEORGE SPIRITS
ST AUGUSTINEDISTILLERY
Pot Distilled Rum
St Augustine FL Est 2014
Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon
copper pot just for making gin
Reusing bourbon and whiskey barrels from internal use for the rum
Designed from scratch to be a Destination Distillery to appeal to
vibrant tourism industry in community
ST AUGUSTINE DISTILLERY
ST AUGUSTINE DISTILLERY
MONTANYADISTILLERSCrested Butte Colorado Since 2008
Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or
more and heat it in Alembic copper pot stills
Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver
Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their
buildings with the stills
Coffee Montanya PlatinoMontanya OroMontanya Exclusiva
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
AMERICAN RUM HISTORY
Prohibition was the final nail in the coffin for most rum producers
that managed to carry on through the early
20th century
Nearly all the American rum
stills were shut down
AmericanRum TOTC2016
AMERICAN RUM HISTORY
The phenomena of the 21st century Rum Renaissance and the rapid establishment of local and regional distilleries across the land offers hope that America will once again enjoy a vibrant and robust rum production industry
Ever since the American Revolution our rum industry has been in steady decline untilhellip
In the 21st Century new producers are cropping up in every corner of the United States
Rum distilleries are being established across the country
American Rum is the rise again
AmericanRum TOTC2016
Ladies and gentlemen
We now present for your edification and delighthellip evidence of the
AMERICAN RUM HISTORY
AmericanRum TOTC2016
RUM DISTILLERSIN AMERICA
Tailwinds Distilling
St George Spirits
St Augustine Distillery
Montanya Distillers
Maggiersquos Farm Distillery
Richland Rum Distillery
Drum Circle Distilling
TAILWINDSDISTILLING
Traildragger White RumTraildragger AmberTaildragger Coffee
Plainfield IL Est 2012
Never chilled or carbon filtered the spirit because as their label states it removes to
much of the spirits raw cane charmrdquo
No added coloring to make the rums appear darker and donrsquot add sugars after distillation
Every batch of the Amber rum is a single barrel release
TAILWINDS DISTILLING
ST GEORGESPIRITS
St George California Agricole RumSt George California Reserve Agricole Rum
Alameda CA Since 1982
100 California sugarcane
Fermented and distilled in small batches in 500-liter copper pot still
A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)
was aged in French and American oak
ST GEORGE SPIRITS
ST AUGUSTINEDISTILLERY
Pot Distilled Rum
St Augustine FL Est 2014
Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon
copper pot just for making gin
Reusing bourbon and whiskey barrels from internal use for the rum
Designed from scratch to be a Destination Distillery to appeal to
vibrant tourism industry in community
ST AUGUSTINE DISTILLERY
ST AUGUSTINE DISTILLERY
MONTANYADISTILLERSCrested Butte Colorado Since 2008
Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or
more and heat it in Alembic copper pot stills
Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver
Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their
buildings with the stills
Coffee Montanya PlatinoMontanya OroMontanya Exclusiva
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
AMERICAN RUM HISTORY
The phenomena of the 21st century Rum Renaissance and the rapid establishment of local and regional distilleries across the land offers hope that America will once again enjoy a vibrant and robust rum production industry
Ever since the American Revolution our rum industry has been in steady decline untilhellip
In the 21st Century new producers are cropping up in every corner of the United States
Rum distilleries are being established across the country
American Rum is the rise again
AmericanRum TOTC2016
Ladies and gentlemen
We now present for your edification and delighthellip evidence of the
AMERICAN RUM HISTORY
AmericanRum TOTC2016
RUM DISTILLERSIN AMERICA
Tailwinds Distilling
St George Spirits
St Augustine Distillery
Montanya Distillers
Maggiersquos Farm Distillery
Richland Rum Distillery
Drum Circle Distilling
TAILWINDSDISTILLING
Traildragger White RumTraildragger AmberTaildragger Coffee
Plainfield IL Est 2012
Never chilled or carbon filtered the spirit because as their label states it removes to
much of the spirits raw cane charmrdquo
No added coloring to make the rums appear darker and donrsquot add sugars after distillation
Every batch of the Amber rum is a single barrel release
TAILWINDS DISTILLING
ST GEORGESPIRITS
St George California Agricole RumSt George California Reserve Agricole Rum
Alameda CA Since 1982
100 California sugarcane
Fermented and distilled in small batches in 500-liter copper pot still
A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)
was aged in French and American oak
ST GEORGE SPIRITS
ST AUGUSTINEDISTILLERY
Pot Distilled Rum
St Augustine FL Est 2014
Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon
copper pot just for making gin
Reusing bourbon and whiskey barrels from internal use for the rum
Designed from scratch to be a Destination Distillery to appeal to
vibrant tourism industry in community
ST AUGUSTINE DISTILLERY
ST AUGUSTINE DISTILLERY
MONTANYADISTILLERSCrested Butte Colorado Since 2008
Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or
more and heat it in Alembic copper pot stills
Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver
Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their
buildings with the stills
Coffee Montanya PlatinoMontanya OroMontanya Exclusiva
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Ladies and gentlemen
We now present for your edification and delighthellip evidence of the
AMERICAN RUM HISTORY
AmericanRum TOTC2016
RUM DISTILLERSIN AMERICA
Tailwinds Distilling
St George Spirits
St Augustine Distillery
Montanya Distillers
Maggiersquos Farm Distillery
Richland Rum Distillery
Drum Circle Distilling
TAILWINDSDISTILLING
Traildragger White RumTraildragger AmberTaildragger Coffee
Plainfield IL Est 2012
Never chilled or carbon filtered the spirit because as their label states it removes to
much of the spirits raw cane charmrdquo
No added coloring to make the rums appear darker and donrsquot add sugars after distillation
Every batch of the Amber rum is a single barrel release
TAILWINDS DISTILLING
ST GEORGESPIRITS
St George California Agricole RumSt George California Reserve Agricole Rum
Alameda CA Since 1982
100 California sugarcane
Fermented and distilled in small batches in 500-liter copper pot still
A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)
was aged in French and American oak
ST GEORGE SPIRITS
ST AUGUSTINEDISTILLERY
Pot Distilled Rum
St Augustine FL Est 2014
Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon
copper pot just for making gin
Reusing bourbon and whiskey barrels from internal use for the rum
Designed from scratch to be a Destination Distillery to appeal to
vibrant tourism industry in community
ST AUGUSTINE DISTILLERY
ST AUGUSTINE DISTILLERY
MONTANYADISTILLERSCrested Butte Colorado Since 2008
Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or
more and heat it in Alembic copper pot stills
Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver
Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their
buildings with the stills
Coffee Montanya PlatinoMontanya OroMontanya Exclusiva
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
RUM DISTILLERSIN AMERICA
Tailwinds Distilling
St George Spirits
St Augustine Distillery
Montanya Distillers
Maggiersquos Farm Distillery
Richland Rum Distillery
Drum Circle Distilling
TAILWINDSDISTILLING
Traildragger White RumTraildragger AmberTaildragger Coffee
Plainfield IL Est 2012
Never chilled or carbon filtered the spirit because as their label states it removes to
much of the spirits raw cane charmrdquo
No added coloring to make the rums appear darker and donrsquot add sugars after distillation
Every batch of the Amber rum is a single barrel release
TAILWINDS DISTILLING
ST GEORGESPIRITS
St George California Agricole RumSt George California Reserve Agricole Rum
Alameda CA Since 1982
100 California sugarcane
Fermented and distilled in small batches in 500-liter copper pot still
A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)
was aged in French and American oak
ST GEORGE SPIRITS
ST AUGUSTINEDISTILLERY
Pot Distilled Rum
St Augustine FL Est 2014
Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon
copper pot just for making gin
Reusing bourbon and whiskey barrels from internal use for the rum
Designed from scratch to be a Destination Distillery to appeal to
vibrant tourism industry in community
ST AUGUSTINE DISTILLERY
ST AUGUSTINE DISTILLERY
MONTANYADISTILLERSCrested Butte Colorado Since 2008
Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or
more and heat it in Alembic copper pot stills
Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver
Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their
buildings with the stills
Coffee Montanya PlatinoMontanya OroMontanya Exclusiva
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
TAILWINDSDISTILLING
Traildragger White RumTraildragger AmberTaildragger Coffee
Plainfield IL Est 2012
Never chilled or carbon filtered the spirit because as their label states it removes to
much of the spirits raw cane charmrdquo
No added coloring to make the rums appear darker and donrsquot add sugars after distillation
Every batch of the Amber rum is a single barrel release
TAILWINDS DISTILLING
ST GEORGESPIRITS
St George California Agricole RumSt George California Reserve Agricole Rum
Alameda CA Since 1982
100 California sugarcane
Fermented and distilled in small batches in 500-liter copper pot still
A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)
was aged in French and American oak
ST GEORGE SPIRITS
ST AUGUSTINEDISTILLERY
Pot Distilled Rum
St Augustine FL Est 2014
Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon
copper pot just for making gin
Reusing bourbon and whiskey barrels from internal use for the rum
Designed from scratch to be a Destination Distillery to appeal to
vibrant tourism industry in community
ST AUGUSTINE DISTILLERY
ST AUGUSTINE DISTILLERY
MONTANYADISTILLERSCrested Butte Colorado Since 2008
Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or
more and heat it in Alembic copper pot stills
Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver
Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their
buildings with the stills
Coffee Montanya PlatinoMontanya OroMontanya Exclusiva
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
TAILWINDS DISTILLING
ST GEORGESPIRITS
St George California Agricole RumSt George California Reserve Agricole Rum
Alameda CA Since 1982
100 California sugarcane
Fermented and distilled in small batches in 500-liter copper pot still
A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)
was aged in French and American oak
ST GEORGE SPIRITS
ST AUGUSTINEDISTILLERY
Pot Distilled Rum
St Augustine FL Est 2014
Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon
copper pot just for making gin
Reusing bourbon and whiskey barrels from internal use for the rum
Designed from scratch to be a Destination Distillery to appeal to
vibrant tourism industry in community
ST AUGUSTINE DISTILLERY
ST AUGUSTINE DISTILLERY
MONTANYADISTILLERSCrested Butte Colorado Since 2008
Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or
more and heat it in Alembic copper pot stills
Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver
Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their
buildings with the stills
Coffee Montanya PlatinoMontanya OroMontanya Exclusiva
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
ST GEORGESPIRITS
St George California Agricole RumSt George California Reserve Agricole Rum
Alameda CA Since 1982
100 California sugarcane
Fermented and distilled in small batches in 500-liter copper pot still
A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)
was aged in French and American oak
ST GEORGE SPIRITS
ST AUGUSTINEDISTILLERY
Pot Distilled Rum
St Augustine FL Est 2014
Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon
copper pot just for making gin
Reusing bourbon and whiskey barrels from internal use for the rum
Designed from scratch to be a Destination Distillery to appeal to
vibrant tourism industry in community
ST AUGUSTINE DISTILLERY
ST AUGUSTINE DISTILLERY
MONTANYADISTILLERSCrested Butte Colorado Since 2008
Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or
more and heat it in Alembic copper pot stills
Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver
Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their
buildings with the stills
Coffee Montanya PlatinoMontanya OroMontanya Exclusiva
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
ST GEORGE SPIRITS
ST AUGUSTINEDISTILLERY
Pot Distilled Rum
St Augustine FL Est 2014
Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon
copper pot just for making gin
Reusing bourbon and whiskey barrels from internal use for the rum
Designed from scratch to be a Destination Distillery to appeal to
vibrant tourism industry in community
ST AUGUSTINE DISTILLERY
ST AUGUSTINE DISTILLERY
MONTANYADISTILLERSCrested Butte Colorado Since 2008
Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or
more and heat it in Alembic copper pot stills
Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver
Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their
buildings with the stills
Coffee Montanya PlatinoMontanya OroMontanya Exclusiva
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
ST AUGUSTINEDISTILLERY
Pot Distilled Rum
St Augustine FL Est 2014
Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon
copper pot just for making gin
Reusing bourbon and whiskey barrels from internal use for the rum
Designed from scratch to be a Destination Distillery to appeal to
vibrant tourism industry in community
ST AUGUSTINE DISTILLERY
ST AUGUSTINE DISTILLERY
MONTANYADISTILLERSCrested Butte Colorado Since 2008
Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or
more and heat it in Alembic copper pot stills
Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver
Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their
buildings with the stills
Coffee Montanya PlatinoMontanya OroMontanya Exclusiva
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
ST AUGUSTINE DISTILLERY
ST AUGUSTINE DISTILLERY
MONTANYADISTILLERSCrested Butte Colorado Since 2008
Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or
more and heat it in Alembic copper pot stills
Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver
Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their
buildings with the stills
Coffee Montanya PlatinoMontanya OroMontanya Exclusiva
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
ST AUGUSTINE DISTILLERY
MONTANYADISTILLERSCrested Butte Colorado Since 2008
Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or
more and heat it in Alembic copper pot stills
Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver
Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their
buildings with the stills
Coffee Montanya PlatinoMontanya OroMontanya Exclusiva
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
MONTANYADISTILLERSCrested Butte Colorado Since 2008
Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or
more and heat it in Alembic copper pot stills
Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver
Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their
buildings with the stills
Coffee Montanya PlatinoMontanya OroMontanya Exclusiva
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
MONTANYA DISTILLERS
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
MONTANYA DISTILLERS
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013
Airline Overproof RumWhite RumSpiced RumQueenrsquos Share
100 turbinado sugar to produce their rums
Smaller barrels to age their rums specifically use only used rum casks
These used barrels allow more of the rum flavors from the natural chemistry to come forward
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
MAGGIErsquoS FARM DISTILLERY
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
MAGGIErsquoS FARM DISTILLERY
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
RICHLANDRUMRichland GA Est
Single State Old Georgia Rum
Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from
the Georgia Aquifer
From soil to still to bottle Vonk controls the entire process a novel production method
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
RICHLAND RUM
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
RICHLAND RUM
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
DRUM CIRCLEDISTILLINGSarasota FL Est
Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade
molasses available all from Florida grown sugar cane
Still is a hybrid German-built still that can be used as a stand-alone pot still
The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used
beer barrels starting a mini-trend in the industry
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
DRUM CIRCLE DISTILLING
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Olokele Sugar Mill Gay amp Robinson Plantation
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
KŌLOA RUM SUGARCANE CULTIVATION
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Mt Wai`ale`ale One of the Wettest Spots on Earth
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Our 1210-Gallon Vintage Copper
Pot Still
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Kōloa Rum middot The Lineup
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Other Products
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
5-Bottle (50ml) Sampler Pack
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Kōloa Rum Proudly Served Onboard Hawaiian Airlines
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Kaua`i Coffee RumMade with Kaua`i Grown Coffee
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Awards and Accolades
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Current DistributionUnited States
Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming
InternationalAustralia
Canada (Alberta amp British Columbia) China (Shanghai)France and Japan
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
KŌLOA RUM COMPANYCONSOLIDATION PROJECT
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Kōloa RumOne Taste Seals The Deal
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Tasting Room Sales Demographics Customer Zip Codes (2012)
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Website amp Social Media
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Point of Sales Materials
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Supplier Support
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou
In Flight Magazine
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Aloha from the Garden Isle of Kaua`i
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Scotch bull Dark wood paneled
library bull Smelly cigars
Rum
bull Fun bull Vacation bull Beach
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Why are we here
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Be honest
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker
REQUIRED RESOURCES
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
0 for 1
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
0 for 2 and 3
The only source of knowledge is experience
Albert Einstein
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
0 for 4
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
0 for 5
ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo
Dean Martin
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Gubba Rum Timeline
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Caribbean Vacation
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Local Product
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Import to US
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Make our own
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
This little piggy went to market
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Gubba Rum
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Wicked smooth
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Steversquos Business Theory Part 1
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Steversquos Business Theory Part 2
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Steversquos Marketing Tips 1
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Steversquos Marketing Tips 2
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Steversquos Most Important Tip
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
BAYOUreg RUM amp
The New American Rum Revolution
Tales of the Cocktail July 20 2016
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR
Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US
Premium Rum 7 CAGR
Proj Through 2020
+1M 9L Cases
Standard Rum
-1 CAGR Proj Through 2020
Value Rum
-3 CAGR Proj Through 2020
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
hTpdis=llingcomresourcescraW-cer=fica=on
ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull Bayou Rum uses 100 raw unrefined sugar
and molasses sourced from local farmers in Louisiana
bull Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo
bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest
bull The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area
bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world
bull Now a $2 billion industry in Louisiana
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020
Largest independent rum dis=llery in USA
Bayou Rum Disllery
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile
bull BeTer Louisiana ingredients MA Patout amp Sons oldest opera=ng USA sugar mill since 1829 Fresh Louisiana molasses amp raw unrefined sugar
bull BeTer Fermenta=on Pasteuriza=on before to naturally eliminate bacteria amp wild yeast State-of-the-art temperature management amp sanitary
environment
bull BeTer Dis=lla=on with Pot S=lls Proudly HANDMADE RIGHT HERE IN USA HandcraWed Vendome genuine copper pot s=ll dis=lla=on
bull BeTer Finish Obsessively-consistent opera=ons and quality assurance methods
-Gas Chromatograph (GC) amp rum exper=se Mul=ple batch marrying period + ex-bourbon barrel aging BoTled on site with deep well triple-filtered pure water (soW
charcoal RO)
BAYOUreg RUM Tastes BeTer
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Bayou Rum Disllery Team Award Winning Collaboraon
Dis=lling amp Produc=on
bull Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore
Blending amp Quality Assurance bull Reiniel Vicente previously aged amp blended
award winning rums for Oliver amp Oliver in the Dominican Republic
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana
sugarcane for an award-winning flavor
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo
How itrsquos Made bull Aged in Buffalo Trace and Jim Beam barrels
up to 4 years using the Solera aging method
Tas=ng Notes
bull BuTerscotch nutmeg caramelized nuts bull Oaky sensuous finish
How to Drink
bull Best enjoyed Neat On the Rocks bull Rum Old Fashioned or spirit-forward
classic cocktail
Awards
bull 2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val
each boTle is signed and numbered by the dis=ller amp blender
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Americarsquos Most
Decorated Rum
82
wwwbayourumcomawards
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
1 Americarsquos Rum
Bayoureg Rum ishellip
2 HandcraWed Pot-Dis=lled amp boTled in USA bull Produced with fresh Louisiana sugar cane which
is naturally Gluten-Free
3 Most Awarded American Rum bull 82 awards and growing
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance
Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
Bayou Rum USA Expansion Map
CA
NV
OR
WA
ID
UT
AZ NM
TX AK
CO
WY
MT ND
SD
NE
KS
OK
MI WI
MN
IA
MO
AR
LA MS
AL GA
FL
SC
NC
TN
KY
IL IN OH
PA
VA WV
NY
ME
DE
RI CT
MA VT
NJ
NH
HI
MDDC
2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD
updated 06192016
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
- 01AmericanRumHistory
- 02AmericanRumReview
- 03KoloaRum
- 04GubbaRum
- 05BayouRumRevolution
-
top related