american rum seminar

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By Robert A. Burr @RobsRumGuide #AmericanRum #TOTC2016

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Page 1: American Rum Seminar

By Robert A BurrRobsRumGuide AmericanRum TOTC2016

Rum was Americas first most popular spirit

Distilleries were established in great numbers across the land Molasses was plentiful and inexpensive

AMERICAN RUM HISTORY

As the emerging British colonies struggled to establish themselves with basic industries and infrastructure the importation of spirits was challenging and expensive so the production of local rum was critical

AmericanRum TOTC2016

AMERICAN RUM HISTORY

Much has been written about Americas early rum industry by talented authors with insight into the subject of American Rum

AmericanRum TOTC2016

Ian Williams

rdquoRum A Social and Sociable

History of The True Spirit of

1776

Wayne Curtis

rdquoand a BOTTLE of rum The History

Of The World In Ten Cocktails

AMERICAN RUM HISTORY

Distribution was a challenge

It made sense for distilleries to be established wherever populations were growing chiefly along the Atlantic coast before the American Revolution

Rum fueled Americas need for distilled spirit

AmericanRum TOTC2016

Molasses Was Money

It was not unusual for American products shipped to the Caribbean islands to be paid for with their abundant supply of molasses especially from the French territories

This friction with the British establishment led to tighter rules and restrictions against French imports into the colonies

AMERICAN RUM HISTORYRum Was Money

Although rum from British colonies was a valuable and prized commodity in England

American rums soon gained a reputation for top quality

to the point where they were used as currency in cross-Atlantic trading

Massachusetts and Rhode Island were especially well regarded for their cane spiritsWhen smugglers found opportunities ndash

British rules were openly ignored

AmericanRum TOTC2016

AMERICAN RUM HISTORY

American Rum makers filled their old molasses

barrels with fresh rum to be loaded onto ships crossing

the Atlantic

The combination of the wet barrels the rocking motion of the ships and the time it took crossing the Atlantic

produced an unique style of rum favored by sailors

The triangle trade between Europe West Africa and the Caribbean fueled the grand expansion of cane plantations

The increasing availability of cheap molasses for New England benefitted and greatly expanded Americas rum production

AmericanRum TOTC2016

Rum Begat a Revolution

Englands ban on slavery in the late 1770s as well as increased taxes on molasses for the American colonies signaled the beginning of the end of this era -- and fueled the fires of the coming American Revolution

Rum Reduced

By the mid-1800s as the new American population continued to reach further west in the Appalachians and Mid-West and South American rum production was greatly supplanted by Bourbon Whiskey Rye and American brandies

AMERICAN RUM HISTORY

AmericanRum TOTC2016

AMERICAN RUM HISTORY

Prohibition was the final nail in the coffin for most rum producers

that managed to carry on through the early

20th century

Nearly all the American rum

stills were shut down

AmericanRum TOTC2016

AMERICAN RUM HISTORY

The phenomena of the 21st century Rum Renaissance and the rapid establishment of local and regional distilleries across the land offers hope that America will once again enjoy a vibrant and robust rum production industry

Ever since the American Revolution our rum industry has been in steady decline untilhellip

In the 21st Century new producers are cropping up in every corner of the United States

Rum distilleries are being established across the country

American Rum is the rise again

AmericanRum TOTC2016

Ladies and gentlemen

We now present for your edification and delighthellip evidence of the

AMERICAN RUM HISTORY

AmericanRum TOTC2016

RUM DISTILLERSIN AMERICA

Tailwinds Distilling

St George Spirits

St Augustine Distillery

Montanya Distillers

Maggiersquos Farm Distillery

Richland Rum Distillery

Drum Circle Distilling

TAILWINDSDISTILLING

Traildragger White RumTraildragger AmberTaildragger Coffee

Plainfield IL Est 2012

Never chilled or carbon filtered the spirit because as their label states it removes to

much of the spirits raw cane charmrdquo

No added coloring to make the rums appear darker and donrsquot add sugars after distillation

Every batch of the Amber rum is a single barrel release

TAILWINDS DISTILLING

ST GEORGESPIRITS

St George California Agricole RumSt George California Reserve Agricole Rum

Alameda CA Since 1982

100 California sugarcane

Fermented and distilled in small batches in 500-liter copper pot still

A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)

was aged in French and American oak

ST GEORGE SPIRITS

ST AUGUSTINEDISTILLERY

Pot Distilled Rum

St Augustine FL Est 2014

Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon

copper pot just for making gin

Reusing bourbon and whiskey barrels from internal use for the rum

Designed from scratch to be a Destination Distillery to appeal to

vibrant tourism industry in community

ST AUGUSTINE DISTILLERY

ST AUGUSTINE DISTILLERY

MONTANYADISTILLERSCrested Butte Colorado Since 2008

Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or

more and heat it in Alembic copper pot stills

Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver

Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their

buildings with the stills

Coffee Montanya PlatinoMontanya OroMontanya Exclusiva

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 2: American Rum Seminar

Rum was Americas first most popular spirit

Distilleries were established in great numbers across the land Molasses was plentiful and inexpensive

AMERICAN RUM HISTORY

As the emerging British colonies struggled to establish themselves with basic industries and infrastructure the importation of spirits was challenging and expensive so the production of local rum was critical

AmericanRum TOTC2016

AMERICAN RUM HISTORY

Much has been written about Americas early rum industry by talented authors with insight into the subject of American Rum

AmericanRum TOTC2016

Ian Williams

rdquoRum A Social and Sociable

History of The True Spirit of

1776

Wayne Curtis

rdquoand a BOTTLE of rum The History

Of The World In Ten Cocktails

AMERICAN RUM HISTORY

Distribution was a challenge

It made sense for distilleries to be established wherever populations were growing chiefly along the Atlantic coast before the American Revolution

Rum fueled Americas need for distilled spirit

AmericanRum TOTC2016

Molasses Was Money

It was not unusual for American products shipped to the Caribbean islands to be paid for with their abundant supply of molasses especially from the French territories

This friction with the British establishment led to tighter rules and restrictions against French imports into the colonies

AMERICAN RUM HISTORYRum Was Money

Although rum from British colonies was a valuable and prized commodity in England

American rums soon gained a reputation for top quality

to the point where they were used as currency in cross-Atlantic trading

Massachusetts and Rhode Island were especially well regarded for their cane spiritsWhen smugglers found opportunities ndash

British rules were openly ignored

AmericanRum TOTC2016

AMERICAN RUM HISTORY

American Rum makers filled their old molasses

barrels with fresh rum to be loaded onto ships crossing

the Atlantic

The combination of the wet barrels the rocking motion of the ships and the time it took crossing the Atlantic

produced an unique style of rum favored by sailors

The triangle trade between Europe West Africa and the Caribbean fueled the grand expansion of cane plantations

The increasing availability of cheap molasses for New England benefitted and greatly expanded Americas rum production

AmericanRum TOTC2016

Rum Begat a Revolution

Englands ban on slavery in the late 1770s as well as increased taxes on molasses for the American colonies signaled the beginning of the end of this era -- and fueled the fires of the coming American Revolution

Rum Reduced

By the mid-1800s as the new American population continued to reach further west in the Appalachians and Mid-West and South American rum production was greatly supplanted by Bourbon Whiskey Rye and American brandies

AMERICAN RUM HISTORY

AmericanRum TOTC2016

AMERICAN RUM HISTORY

Prohibition was the final nail in the coffin for most rum producers

that managed to carry on through the early

20th century

Nearly all the American rum

stills were shut down

AmericanRum TOTC2016

AMERICAN RUM HISTORY

The phenomena of the 21st century Rum Renaissance and the rapid establishment of local and regional distilleries across the land offers hope that America will once again enjoy a vibrant and robust rum production industry

Ever since the American Revolution our rum industry has been in steady decline untilhellip

In the 21st Century new producers are cropping up in every corner of the United States

Rum distilleries are being established across the country

American Rum is the rise again

AmericanRum TOTC2016

Ladies and gentlemen

We now present for your edification and delighthellip evidence of the

AMERICAN RUM HISTORY

AmericanRum TOTC2016

RUM DISTILLERSIN AMERICA

Tailwinds Distilling

St George Spirits

St Augustine Distillery

Montanya Distillers

Maggiersquos Farm Distillery

Richland Rum Distillery

Drum Circle Distilling

TAILWINDSDISTILLING

Traildragger White RumTraildragger AmberTaildragger Coffee

Plainfield IL Est 2012

Never chilled or carbon filtered the spirit because as their label states it removes to

much of the spirits raw cane charmrdquo

No added coloring to make the rums appear darker and donrsquot add sugars after distillation

Every batch of the Amber rum is a single barrel release

TAILWINDS DISTILLING

ST GEORGESPIRITS

St George California Agricole RumSt George California Reserve Agricole Rum

Alameda CA Since 1982

100 California sugarcane

Fermented and distilled in small batches in 500-liter copper pot still

A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)

was aged in French and American oak

ST GEORGE SPIRITS

ST AUGUSTINEDISTILLERY

Pot Distilled Rum

St Augustine FL Est 2014

Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon

copper pot just for making gin

Reusing bourbon and whiskey barrels from internal use for the rum

Designed from scratch to be a Destination Distillery to appeal to

vibrant tourism industry in community

ST AUGUSTINE DISTILLERY

ST AUGUSTINE DISTILLERY

MONTANYADISTILLERSCrested Butte Colorado Since 2008

Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or

more and heat it in Alembic copper pot stills

Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver

Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their

buildings with the stills

Coffee Montanya PlatinoMontanya OroMontanya Exclusiva

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 3: American Rum Seminar

AMERICAN RUM HISTORY

Much has been written about Americas early rum industry by talented authors with insight into the subject of American Rum

AmericanRum TOTC2016

Ian Williams

rdquoRum A Social and Sociable

History of The True Spirit of

1776

Wayne Curtis

rdquoand a BOTTLE of rum The History

Of The World In Ten Cocktails

AMERICAN RUM HISTORY

Distribution was a challenge

It made sense for distilleries to be established wherever populations were growing chiefly along the Atlantic coast before the American Revolution

Rum fueled Americas need for distilled spirit

AmericanRum TOTC2016

Molasses Was Money

It was not unusual for American products shipped to the Caribbean islands to be paid for with their abundant supply of molasses especially from the French territories

This friction with the British establishment led to tighter rules and restrictions against French imports into the colonies

AMERICAN RUM HISTORYRum Was Money

Although rum from British colonies was a valuable and prized commodity in England

American rums soon gained a reputation for top quality

to the point where they were used as currency in cross-Atlantic trading

Massachusetts and Rhode Island were especially well regarded for their cane spiritsWhen smugglers found opportunities ndash

British rules were openly ignored

AmericanRum TOTC2016

AMERICAN RUM HISTORY

American Rum makers filled their old molasses

barrels with fresh rum to be loaded onto ships crossing

the Atlantic

The combination of the wet barrels the rocking motion of the ships and the time it took crossing the Atlantic

produced an unique style of rum favored by sailors

The triangle trade between Europe West Africa and the Caribbean fueled the grand expansion of cane plantations

The increasing availability of cheap molasses for New England benefitted and greatly expanded Americas rum production

AmericanRum TOTC2016

Rum Begat a Revolution

Englands ban on slavery in the late 1770s as well as increased taxes on molasses for the American colonies signaled the beginning of the end of this era -- and fueled the fires of the coming American Revolution

Rum Reduced

By the mid-1800s as the new American population continued to reach further west in the Appalachians and Mid-West and South American rum production was greatly supplanted by Bourbon Whiskey Rye and American brandies

AMERICAN RUM HISTORY

AmericanRum TOTC2016

AMERICAN RUM HISTORY

Prohibition was the final nail in the coffin for most rum producers

that managed to carry on through the early

20th century

Nearly all the American rum

stills were shut down

AmericanRum TOTC2016

AMERICAN RUM HISTORY

The phenomena of the 21st century Rum Renaissance and the rapid establishment of local and regional distilleries across the land offers hope that America will once again enjoy a vibrant and robust rum production industry

Ever since the American Revolution our rum industry has been in steady decline untilhellip

In the 21st Century new producers are cropping up in every corner of the United States

Rum distilleries are being established across the country

American Rum is the rise again

AmericanRum TOTC2016

Ladies and gentlemen

We now present for your edification and delighthellip evidence of the

AMERICAN RUM HISTORY

AmericanRum TOTC2016

RUM DISTILLERSIN AMERICA

Tailwinds Distilling

St George Spirits

St Augustine Distillery

Montanya Distillers

Maggiersquos Farm Distillery

Richland Rum Distillery

Drum Circle Distilling

TAILWINDSDISTILLING

Traildragger White RumTraildragger AmberTaildragger Coffee

Plainfield IL Est 2012

Never chilled or carbon filtered the spirit because as their label states it removes to

much of the spirits raw cane charmrdquo

No added coloring to make the rums appear darker and donrsquot add sugars after distillation

Every batch of the Amber rum is a single barrel release

TAILWINDS DISTILLING

ST GEORGESPIRITS

St George California Agricole RumSt George California Reserve Agricole Rum

Alameda CA Since 1982

100 California sugarcane

Fermented and distilled in small batches in 500-liter copper pot still

A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)

was aged in French and American oak

ST GEORGE SPIRITS

ST AUGUSTINEDISTILLERY

Pot Distilled Rum

St Augustine FL Est 2014

Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon

copper pot just for making gin

Reusing bourbon and whiskey barrels from internal use for the rum

Designed from scratch to be a Destination Distillery to appeal to

vibrant tourism industry in community

ST AUGUSTINE DISTILLERY

ST AUGUSTINE DISTILLERY

MONTANYADISTILLERSCrested Butte Colorado Since 2008

Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or

more and heat it in Alembic copper pot stills

Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver

Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their

buildings with the stills

Coffee Montanya PlatinoMontanya OroMontanya Exclusiva

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 4: American Rum Seminar

AMERICAN RUM HISTORY

Distribution was a challenge

It made sense for distilleries to be established wherever populations were growing chiefly along the Atlantic coast before the American Revolution

Rum fueled Americas need for distilled spirit

AmericanRum TOTC2016

Molasses Was Money

It was not unusual for American products shipped to the Caribbean islands to be paid for with their abundant supply of molasses especially from the French territories

This friction with the British establishment led to tighter rules and restrictions against French imports into the colonies

AMERICAN RUM HISTORYRum Was Money

Although rum from British colonies was a valuable and prized commodity in England

American rums soon gained a reputation for top quality

to the point where they were used as currency in cross-Atlantic trading

Massachusetts and Rhode Island were especially well regarded for their cane spiritsWhen smugglers found opportunities ndash

British rules were openly ignored

AmericanRum TOTC2016

AMERICAN RUM HISTORY

American Rum makers filled their old molasses

barrels with fresh rum to be loaded onto ships crossing

the Atlantic

The combination of the wet barrels the rocking motion of the ships and the time it took crossing the Atlantic

produced an unique style of rum favored by sailors

The triangle trade between Europe West Africa and the Caribbean fueled the grand expansion of cane plantations

The increasing availability of cheap molasses for New England benefitted and greatly expanded Americas rum production

AmericanRum TOTC2016

Rum Begat a Revolution

Englands ban on slavery in the late 1770s as well as increased taxes on molasses for the American colonies signaled the beginning of the end of this era -- and fueled the fires of the coming American Revolution

Rum Reduced

By the mid-1800s as the new American population continued to reach further west in the Appalachians and Mid-West and South American rum production was greatly supplanted by Bourbon Whiskey Rye and American brandies

AMERICAN RUM HISTORY

AmericanRum TOTC2016

AMERICAN RUM HISTORY

Prohibition was the final nail in the coffin for most rum producers

that managed to carry on through the early

20th century

Nearly all the American rum

stills were shut down

AmericanRum TOTC2016

AMERICAN RUM HISTORY

The phenomena of the 21st century Rum Renaissance and the rapid establishment of local and regional distilleries across the land offers hope that America will once again enjoy a vibrant and robust rum production industry

Ever since the American Revolution our rum industry has been in steady decline untilhellip

In the 21st Century new producers are cropping up in every corner of the United States

Rum distilleries are being established across the country

American Rum is the rise again

AmericanRum TOTC2016

Ladies and gentlemen

We now present for your edification and delighthellip evidence of the

AMERICAN RUM HISTORY

AmericanRum TOTC2016

RUM DISTILLERSIN AMERICA

Tailwinds Distilling

St George Spirits

St Augustine Distillery

Montanya Distillers

Maggiersquos Farm Distillery

Richland Rum Distillery

Drum Circle Distilling

TAILWINDSDISTILLING

Traildragger White RumTraildragger AmberTaildragger Coffee

Plainfield IL Est 2012

Never chilled or carbon filtered the spirit because as their label states it removes to

much of the spirits raw cane charmrdquo

No added coloring to make the rums appear darker and donrsquot add sugars after distillation

Every batch of the Amber rum is a single barrel release

TAILWINDS DISTILLING

ST GEORGESPIRITS

St George California Agricole RumSt George California Reserve Agricole Rum

Alameda CA Since 1982

100 California sugarcane

Fermented and distilled in small batches in 500-liter copper pot still

A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)

was aged in French and American oak

ST GEORGE SPIRITS

ST AUGUSTINEDISTILLERY

Pot Distilled Rum

St Augustine FL Est 2014

Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon

copper pot just for making gin

Reusing bourbon and whiskey barrels from internal use for the rum

Designed from scratch to be a Destination Distillery to appeal to

vibrant tourism industry in community

ST AUGUSTINE DISTILLERY

ST AUGUSTINE DISTILLERY

MONTANYADISTILLERSCrested Butte Colorado Since 2008

Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or

more and heat it in Alembic copper pot stills

Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver

Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their

buildings with the stills

Coffee Montanya PlatinoMontanya OroMontanya Exclusiva

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 5: American Rum Seminar

Molasses Was Money

It was not unusual for American products shipped to the Caribbean islands to be paid for with their abundant supply of molasses especially from the French territories

This friction with the British establishment led to tighter rules and restrictions against French imports into the colonies

AMERICAN RUM HISTORYRum Was Money

Although rum from British colonies was a valuable and prized commodity in England

American rums soon gained a reputation for top quality

to the point where they were used as currency in cross-Atlantic trading

Massachusetts and Rhode Island were especially well regarded for their cane spiritsWhen smugglers found opportunities ndash

British rules were openly ignored

AmericanRum TOTC2016

AMERICAN RUM HISTORY

American Rum makers filled their old molasses

barrels with fresh rum to be loaded onto ships crossing

the Atlantic

The combination of the wet barrels the rocking motion of the ships and the time it took crossing the Atlantic

produced an unique style of rum favored by sailors

The triangle trade between Europe West Africa and the Caribbean fueled the grand expansion of cane plantations

The increasing availability of cheap molasses for New England benefitted and greatly expanded Americas rum production

AmericanRum TOTC2016

Rum Begat a Revolution

Englands ban on slavery in the late 1770s as well as increased taxes on molasses for the American colonies signaled the beginning of the end of this era -- and fueled the fires of the coming American Revolution

Rum Reduced

By the mid-1800s as the new American population continued to reach further west in the Appalachians and Mid-West and South American rum production was greatly supplanted by Bourbon Whiskey Rye and American brandies

AMERICAN RUM HISTORY

AmericanRum TOTC2016

AMERICAN RUM HISTORY

Prohibition was the final nail in the coffin for most rum producers

that managed to carry on through the early

20th century

Nearly all the American rum

stills were shut down

AmericanRum TOTC2016

AMERICAN RUM HISTORY

The phenomena of the 21st century Rum Renaissance and the rapid establishment of local and regional distilleries across the land offers hope that America will once again enjoy a vibrant and robust rum production industry

Ever since the American Revolution our rum industry has been in steady decline untilhellip

In the 21st Century new producers are cropping up in every corner of the United States

Rum distilleries are being established across the country

American Rum is the rise again

AmericanRum TOTC2016

Ladies and gentlemen

We now present for your edification and delighthellip evidence of the

AMERICAN RUM HISTORY

AmericanRum TOTC2016

RUM DISTILLERSIN AMERICA

Tailwinds Distilling

St George Spirits

St Augustine Distillery

Montanya Distillers

Maggiersquos Farm Distillery

Richland Rum Distillery

Drum Circle Distilling

TAILWINDSDISTILLING

Traildragger White RumTraildragger AmberTaildragger Coffee

Plainfield IL Est 2012

Never chilled or carbon filtered the spirit because as their label states it removes to

much of the spirits raw cane charmrdquo

No added coloring to make the rums appear darker and donrsquot add sugars after distillation

Every batch of the Amber rum is a single barrel release

TAILWINDS DISTILLING

ST GEORGESPIRITS

St George California Agricole RumSt George California Reserve Agricole Rum

Alameda CA Since 1982

100 California sugarcane

Fermented and distilled in small batches in 500-liter copper pot still

A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)

was aged in French and American oak

ST GEORGE SPIRITS

ST AUGUSTINEDISTILLERY

Pot Distilled Rum

St Augustine FL Est 2014

Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon

copper pot just for making gin

Reusing bourbon and whiskey barrels from internal use for the rum

Designed from scratch to be a Destination Distillery to appeal to

vibrant tourism industry in community

ST AUGUSTINE DISTILLERY

ST AUGUSTINE DISTILLERY

MONTANYADISTILLERSCrested Butte Colorado Since 2008

Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or

more and heat it in Alembic copper pot stills

Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver

Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their

buildings with the stills

Coffee Montanya PlatinoMontanya OroMontanya Exclusiva

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 6: American Rum Seminar

AMERICAN RUM HISTORY

American Rum makers filled their old molasses

barrels with fresh rum to be loaded onto ships crossing

the Atlantic

The combination of the wet barrels the rocking motion of the ships and the time it took crossing the Atlantic

produced an unique style of rum favored by sailors

The triangle trade between Europe West Africa and the Caribbean fueled the grand expansion of cane plantations

The increasing availability of cheap molasses for New England benefitted and greatly expanded Americas rum production

AmericanRum TOTC2016

Rum Begat a Revolution

Englands ban on slavery in the late 1770s as well as increased taxes on molasses for the American colonies signaled the beginning of the end of this era -- and fueled the fires of the coming American Revolution

Rum Reduced

By the mid-1800s as the new American population continued to reach further west in the Appalachians and Mid-West and South American rum production was greatly supplanted by Bourbon Whiskey Rye and American brandies

AMERICAN RUM HISTORY

AmericanRum TOTC2016

AMERICAN RUM HISTORY

Prohibition was the final nail in the coffin for most rum producers

that managed to carry on through the early

20th century

Nearly all the American rum

stills were shut down

AmericanRum TOTC2016

AMERICAN RUM HISTORY

The phenomena of the 21st century Rum Renaissance and the rapid establishment of local and regional distilleries across the land offers hope that America will once again enjoy a vibrant and robust rum production industry

Ever since the American Revolution our rum industry has been in steady decline untilhellip

In the 21st Century new producers are cropping up in every corner of the United States

Rum distilleries are being established across the country

American Rum is the rise again

AmericanRum TOTC2016

Ladies and gentlemen

We now present for your edification and delighthellip evidence of the

AMERICAN RUM HISTORY

AmericanRum TOTC2016

RUM DISTILLERSIN AMERICA

Tailwinds Distilling

St George Spirits

St Augustine Distillery

Montanya Distillers

Maggiersquos Farm Distillery

Richland Rum Distillery

Drum Circle Distilling

TAILWINDSDISTILLING

Traildragger White RumTraildragger AmberTaildragger Coffee

Plainfield IL Est 2012

Never chilled or carbon filtered the spirit because as their label states it removes to

much of the spirits raw cane charmrdquo

No added coloring to make the rums appear darker and donrsquot add sugars after distillation

Every batch of the Amber rum is a single barrel release

TAILWINDS DISTILLING

ST GEORGESPIRITS

St George California Agricole RumSt George California Reserve Agricole Rum

Alameda CA Since 1982

100 California sugarcane

Fermented and distilled in small batches in 500-liter copper pot still

A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)

was aged in French and American oak

ST GEORGE SPIRITS

ST AUGUSTINEDISTILLERY

Pot Distilled Rum

St Augustine FL Est 2014

Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon

copper pot just for making gin

Reusing bourbon and whiskey barrels from internal use for the rum

Designed from scratch to be a Destination Distillery to appeal to

vibrant tourism industry in community

ST AUGUSTINE DISTILLERY

ST AUGUSTINE DISTILLERY

MONTANYADISTILLERSCrested Butte Colorado Since 2008

Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or

more and heat it in Alembic copper pot stills

Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver

Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their

buildings with the stills

Coffee Montanya PlatinoMontanya OroMontanya Exclusiva

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 7: American Rum Seminar

Rum Begat a Revolution

Englands ban on slavery in the late 1770s as well as increased taxes on molasses for the American colonies signaled the beginning of the end of this era -- and fueled the fires of the coming American Revolution

Rum Reduced

By the mid-1800s as the new American population continued to reach further west in the Appalachians and Mid-West and South American rum production was greatly supplanted by Bourbon Whiskey Rye and American brandies

AMERICAN RUM HISTORY

AmericanRum TOTC2016

AMERICAN RUM HISTORY

Prohibition was the final nail in the coffin for most rum producers

that managed to carry on through the early

20th century

Nearly all the American rum

stills were shut down

AmericanRum TOTC2016

AMERICAN RUM HISTORY

The phenomena of the 21st century Rum Renaissance and the rapid establishment of local and regional distilleries across the land offers hope that America will once again enjoy a vibrant and robust rum production industry

Ever since the American Revolution our rum industry has been in steady decline untilhellip

In the 21st Century new producers are cropping up in every corner of the United States

Rum distilleries are being established across the country

American Rum is the rise again

AmericanRum TOTC2016

Ladies and gentlemen

We now present for your edification and delighthellip evidence of the

AMERICAN RUM HISTORY

AmericanRum TOTC2016

RUM DISTILLERSIN AMERICA

Tailwinds Distilling

St George Spirits

St Augustine Distillery

Montanya Distillers

Maggiersquos Farm Distillery

Richland Rum Distillery

Drum Circle Distilling

TAILWINDSDISTILLING

Traildragger White RumTraildragger AmberTaildragger Coffee

Plainfield IL Est 2012

Never chilled or carbon filtered the spirit because as their label states it removes to

much of the spirits raw cane charmrdquo

No added coloring to make the rums appear darker and donrsquot add sugars after distillation

Every batch of the Amber rum is a single barrel release

TAILWINDS DISTILLING

ST GEORGESPIRITS

St George California Agricole RumSt George California Reserve Agricole Rum

Alameda CA Since 1982

100 California sugarcane

Fermented and distilled in small batches in 500-liter copper pot still

A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)

was aged in French and American oak

ST GEORGE SPIRITS

ST AUGUSTINEDISTILLERY

Pot Distilled Rum

St Augustine FL Est 2014

Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon

copper pot just for making gin

Reusing bourbon and whiskey barrels from internal use for the rum

Designed from scratch to be a Destination Distillery to appeal to

vibrant tourism industry in community

ST AUGUSTINE DISTILLERY

ST AUGUSTINE DISTILLERY

MONTANYADISTILLERSCrested Butte Colorado Since 2008

Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or

more and heat it in Alembic copper pot stills

Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver

Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their

buildings with the stills

Coffee Montanya PlatinoMontanya OroMontanya Exclusiva

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 8: American Rum Seminar

AMERICAN RUM HISTORY

Prohibition was the final nail in the coffin for most rum producers

that managed to carry on through the early

20th century

Nearly all the American rum

stills were shut down

AmericanRum TOTC2016

AMERICAN RUM HISTORY

The phenomena of the 21st century Rum Renaissance and the rapid establishment of local and regional distilleries across the land offers hope that America will once again enjoy a vibrant and robust rum production industry

Ever since the American Revolution our rum industry has been in steady decline untilhellip

In the 21st Century new producers are cropping up in every corner of the United States

Rum distilleries are being established across the country

American Rum is the rise again

AmericanRum TOTC2016

Ladies and gentlemen

We now present for your edification and delighthellip evidence of the

AMERICAN RUM HISTORY

AmericanRum TOTC2016

RUM DISTILLERSIN AMERICA

Tailwinds Distilling

St George Spirits

St Augustine Distillery

Montanya Distillers

Maggiersquos Farm Distillery

Richland Rum Distillery

Drum Circle Distilling

TAILWINDSDISTILLING

Traildragger White RumTraildragger AmberTaildragger Coffee

Plainfield IL Est 2012

Never chilled or carbon filtered the spirit because as their label states it removes to

much of the spirits raw cane charmrdquo

No added coloring to make the rums appear darker and donrsquot add sugars after distillation

Every batch of the Amber rum is a single barrel release

TAILWINDS DISTILLING

ST GEORGESPIRITS

St George California Agricole RumSt George California Reserve Agricole Rum

Alameda CA Since 1982

100 California sugarcane

Fermented and distilled in small batches in 500-liter copper pot still

A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)

was aged in French and American oak

ST GEORGE SPIRITS

ST AUGUSTINEDISTILLERY

Pot Distilled Rum

St Augustine FL Est 2014

Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon

copper pot just for making gin

Reusing bourbon and whiskey barrels from internal use for the rum

Designed from scratch to be a Destination Distillery to appeal to

vibrant tourism industry in community

ST AUGUSTINE DISTILLERY

ST AUGUSTINE DISTILLERY

MONTANYADISTILLERSCrested Butte Colorado Since 2008

Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or

more and heat it in Alembic copper pot stills

Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver

Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their

buildings with the stills

Coffee Montanya PlatinoMontanya OroMontanya Exclusiva

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 9: American Rum Seminar

AMERICAN RUM HISTORY

The phenomena of the 21st century Rum Renaissance and the rapid establishment of local and regional distilleries across the land offers hope that America will once again enjoy a vibrant and robust rum production industry

Ever since the American Revolution our rum industry has been in steady decline untilhellip

In the 21st Century new producers are cropping up in every corner of the United States

Rum distilleries are being established across the country

American Rum is the rise again

AmericanRum TOTC2016

Ladies and gentlemen

We now present for your edification and delighthellip evidence of the

AMERICAN RUM HISTORY

AmericanRum TOTC2016

RUM DISTILLERSIN AMERICA

Tailwinds Distilling

St George Spirits

St Augustine Distillery

Montanya Distillers

Maggiersquos Farm Distillery

Richland Rum Distillery

Drum Circle Distilling

TAILWINDSDISTILLING

Traildragger White RumTraildragger AmberTaildragger Coffee

Plainfield IL Est 2012

Never chilled or carbon filtered the spirit because as their label states it removes to

much of the spirits raw cane charmrdquo

No added coloring to make the rums appear darker and donrsquot add sugars after distillation

Every batch of the Amber rum is a single barrel release

TAILWINDS DISTILLING

ST GEORGESPIRITS

St George California Agricole RumSt George California Reserve Agricole Rum

Alameda CA Since 1982

100 California sugarcane

Fermented and distilled in small batches in 500-liter copper pot still

A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)

was aged in French and American oak

ST GEORGE SPIRITS

ST AUGUSTINEDISTILLERY

Pot Distilled Rum

St Augustine FL Est 2014

Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon

copper pot just for making gin

Reusing bourbon and whiskey barrels from internal use for the rum

Designed from scratch to be a Destination Distillery to appeal to

vibrant tourism industry in community

ST AUGUSTINE DISTILLERY

ST AUGUSTINE DISTILLERY

MONTANYADISTILLERSCrested Butte Colorado Since 2008

Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or

more and heat it in Alembic copper pot stills

Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver

Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their

buildings with the stills

Coffee Montanya PlatinoMontanya OroMontanya Exclusiva

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 10: American Rum Seminar

Ladies and gentlemen

We now present for your edification and delighthellip evidence of the

AMERICAN RUM HISTORY

AmericanRum TOTC2016

RUM DISTILLERSIN AMERICA

Tailwinds Distilling

St George Spirits

St Augustine Distillery

Montanya Distillers

Maggiersquos Farm Distillery

Richland Rum Distillery

Drum Circle Distilling

TAILWINDSDISTILLING

Traildragger White RumTraildragger AmberTaildragger Coffee

Plainfield IL Est 2012

Never chilled or carbon filtered the spirit because as their label states it removes to

much of the spirits raw cane charmrdquo

No added coloring to make the rums appear darker and donrsquot add sugars after distillation

Every batch of the Amber rum is a single barrel release

TAILWINDS DISTILLING

ST GEORGESPIRITS

St George California Agricole RumSt George California Reserve Agricole Rum

Alameda CA Since 1982

100 California sugarcane

Fermented and distilled in small batches in 500-liter copper pot still

A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)

was aged in French and American oak

ST GEORGE SPIRITS

ST AUGUSTINEDISTILLERY

Pot Distilled Rum

St Augustine FL Est 2014

Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon

copper pot just for making gin

Reusing bourbon and whiskey barrels from internal use for the rum

Designed from scratch to be a Destination Distillery to appeal to

vibrant tourism industry in community

ST AUGUSTINE DISTILLERY

ST AUGUSTINE DISTILLERY

MONTANYADISTILLERSCrested Butte Colorado Since 2008

Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or

more and heat it in Alembic copper pot stills

Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver

Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their

buildings with the stills

Coffee Montanya PlatinoMontanya OroMontanya Exclusiva

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 11: American Rum Seminar

RUM DISTILLERSIN AMERICA

Tailwinds Distilling

St George Spirits

St Augustine Distillery

Montanya Distillers

Maggiersquos Farm Distillery

Richland Rum Distillery

Drum Circle Distilling

TAILWINDSDISTILLING

Traildragger White RumTraildragger AmberTaildragger Coffee

Plainfield IL Est 2012

Never chilled or carbon filtered the spirit because as their label states it removes to

much of the spirits raw cane charmrdquo

No added coloring to make the rums appear darker and donrsquot add sugars after distillation

Every batch of the Amber rum is a single barrel release

TAILWINDS DISTILLING

ST GEORGESPIRITS

St George California Agricole RumSt George California Reserve Agricole Rum

Alameda CA Since 1982

100 California sugarcane

Fermented and distilled in small batches in 500-liter copper pot still

A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)

was aged in French and American oak

ST GEORGE SPIRITS

ST AUGUSTINEDISTILLERY

Pot Distilled Rum

St Augustine FL Est 2014

Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon

copper pot just for making gin

Reusing bourbon and whiskey barrels from internal use for the rum

Designed from scratch to be a Destination Distillery to appeal to

vibrant tourism industry in community

ST AUGUSTINE DISTILLERY

ST AUGUSTINE DISTILLERY

MONTANYADISTILLERSCrested Butte Colorado Since 2008

Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or

more and heat it in Alembic copper pot stills

Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver

Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their

buildings with the stills

Coffee Montanya PlatinoMontanya OroMontanya Exclusiva

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 12: American Rum Seminar

TAILWINDSDISTILLING

Traildragger White RumTraildragger AmberTaildragger Coffee

Plainfield IL Est 2012

Never chilled or carbon filtered the spirit because as their label states it removes to

much of the spirits raw cane charmrdquo

No added coloring to make the rums appear darker and donrsquot add sugars after distillation

Every batch of the Amber rum is a single barrel release

TAILWINDS DISTILLING

ST GEORGESPIRITS

St George California Agricole RumSt George California Reserve Agricole Rum

Alameda CA Since 1982

100 California sugarcane

Fermented and distilled in small batches in 500-liter copper pot still

A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)

was aged in French and American oak

ST GEORGE SPIRITS

ST AUGUSTINEDISTILLERY

Pot Distilled Rum

St Augustine FL Est 2014

Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon

copper pot just for making gin

Reusing bourbon and whiskey barrels from internal use for the rum

Designed from scratch to be a Destination Distillery to appeal to

vibrant tourism industry in community

ST AUGUSTINE DISTILLERY

ST AUGUSTINE DISTILLERY

MONTANYADISTILLERSCrested Butte Colorado Since 2008

Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or

more and heat it in Alembic copper pot stills

Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver

Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their

buildings with the stills

Coffee Montanya PlatinoMontanya OroMontanya Exclusiva

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 13: American Rum Seminar

TAILWINDS DISTILLING

ST GEORGESPIRITS

St George California Agricole RumSt George California Reserve Agricole Rum

Alameda CA Since 1982

100 California sugarcane

Fermented and distilled in small batches in 500-liter copper pot still

A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)

was aged in French and American oak

ST GEORGE SPIRITS

ST AUGUSTINEDISTILLERY

Pot Distilled Rum

St Augustine FL Est 2014

Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon

copper pot just for making gin

Reusing bourbon and whiskey barrels from internal use for the rum

Designed from scratch to be a Destination Distillery to appeal to

vibrant tourism industry in community

ST AUGUSTINE DISTILLERY

ST AUGUSTINE DISTILLERY

MONTANYADISTILLERSCrested Butte Colorado Since 2008

Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or

more and heat it in Alembic copper pot stills

Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver

Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their

buildings with the stills

Coffee Montanya PlatinoMontanya OroMontanya Exclusiva

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 14: American Rum Seminar

ST GEORGESPIRITS

St George California Agricole RumSt George California Reserve Agricole Rum

Alameda CA Since 1982

100 California sugarcane

Fermented and distilled in small batches in 500-liter copper pot still

A barrel-aged expression St George California Reserve Agricole Rum (40 ABV)

was aged in French and American oak

ST GEORGE SPIRITS

ST AUGUSTINEDISTILLERY

Pot Distilled Rum

St Augustine FL Est 2014

Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon

copper pot just for making gin

Reusing bourbon and whiskey barrels from internal use for the rum

Designed from scratch to be a Destination Distillery to appeal to

vibrant tourism industry in community

ST AUGUSTINE DISTILLERY

ST AUGUSTINE DISTILLERY

MONTANYADISTILLERSCrested Butte Colorado Since 2008

Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or

more and heat it in Alembic copper pot stills

Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver

Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their

buildings with the stills

Coffee Montanya PlatinoMontanya OroMontanya Exclusiva

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 15: American Rum Seminar

ST GEORGE SPIRITS

ST AUGUSTINEDISTILLERY

Pot Distilled Rum

St Augustine FL Est 2014

Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon

copper pot just for making gin

Reusing bourbon and whiskey barrels from internal use for the rum

Designed from scratch to be a Destination Distillery to appeal to

vibrant tourism industry in community

ST AUGUSTINE DISTILLERY

ST AUGUSTINE DISTILLERY

MONTANYADISTILLERSCrested Butte Colorado Since 2008

Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or

more and heat it in Alembic copper pot stills

Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver

Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their

buildings with the stills

Coffee Montanya PlatinoMontanya OroMontanya Exclusiva

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 16: American Rum Seminar

ST AUGUSTINEDISTILLERY

Pot Distilled Rum

St Augustine FL Est 2014

Three stills 750 gallon copper pot still 500 Vendome copper pot still 60 gallon

copper pot just for making gin

Reusing bourbon and whiskey barrels from internal use for the rum

Designed from scratch to be a Destination Distillery to appeal to

vibrant tourism industry in community

ST AUGUSTINE DISTILLERY

ST AUGUSTINE DISTILLERY

MONTANYADISTILLERSCrested Butte Colorado Since 2008

Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or

more and heat it in Alembic copper pot stills

Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver

Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their

buildings with the stills

Coffee Montanya PlatinoMontanya OroMontanya Exclusiva

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 17: American Rum Seminar

ST AUGUSTINE DISTILLERY

ST AUGUSTINE DISTILLERY

MONTANYADISTILLERSCrested Butte Colorado Since 2008

Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or

more and heat it in Alembic copper pot stills

Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver

Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their

buildings with the stills

Coffee Montanya PlatinoMontanya OroMontanya Exclusiva

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 18: American Rum Seminar

ST AUGUSTINE DISTILLERY

MONTANYADISTILLERSCrested Butte Colorado Since 2008

Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or

more and heat it in Alembic copper pot stills

Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver

Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their

buildings with the stills

Coffee Montanya PlatinoMontanya OroMontanya Exclusiva

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 19: American Rum Seminar

MONTANYADISTILLERSCrested Butte Colorado Since 2008

Made from pure sugar cane mixed with pure mountain spring water add yeast and let it ferment for a week or

more and heat it in Alembic copper pot stills

Aged in American oak barrels that previously held Colorado Whiskey from distilleries in Denver

Coloradorsquos altitude positively affects almost every aspect of fermenting distilling and barrel aging and they heat their

buildings with the stills

Coffee Montanya PlatinoMontanya OroMontanya Exclusiva

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 20: American Rum Seminar

MONTANYA DISTILLERS

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 21: American Rum Seminar

MONTANYA DISTILLERS

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 22: American Rum Seminar

MAGGIErsquoS FARMDISTILLERYPittsburgh PA Est 2013

Airline Overproof RumWhite RumSpiced RumQueenrsquos Share

100 turbinado sugar to produce their rums

Smaller barrels to age their rums specifically use only used rum casks

These used barrels allow more of the rum flavors from the natural chemistry to come forward

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 23: American Rum Seminar

MAGGIErsquoS FARM DISTILLERY

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 24: American Rum Seminar

MAGGIErsquoS FARM DISTILLERY

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 25: American Rum Seminar

RICHLANDRUMRichland GA Est

Single State Old Georgia Rum

Handcrafted with pure sugarcane ndash including homegrown cane from the proprietorrsquos Estate in Richland Georgia ndash and natural water from

the Georgia Aquifer

From soil to still to bottle Vonk controls the entire process a novel production method

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 26: American Rum Seminar

RICHLAND RUM

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 27: American Rum Seminar

RICHLAND RUM

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 28: American Rum Seminar

DRUM CIRCLEDISTILLINGSarasota FL Est

Siesta Key Toasted CoconutSiesta Key SpicedDistillers Reserve SpicedBeer Barrel Finish Spiced Siesta Key SilverSiesta Key Gold Using only the highest grade

molasses available all from Florida grown sugar cane

Still is a hybrid German-built still that can be used as a stand-alone pot still

The pot still rum ages in used bourbon barrels and used apple brandy barrels Also the first rum company to age rum in used

beer barrels starting a mini-trend in the industry

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 29: American Rum Seminar

DRUM CIRCLE DISTILLING

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 30: American Rum Seminar

Kōloa Rum Company HeadquartersKalaheo Kaua`i Hawaii

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 31: American Rum Seminar

Olokele Sugar Mill Gay amp Robinson Plantation

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 32: American Rum Seminar

KŌLOA RUM SUGARCANE CULTIVATION

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 33: American Rum Seminar

Mt Wai`ale`ale One of the Wettest Spots on Earth

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 34: American Rum Seminar

Our 1210-Gallon Vintage Copper

Pot Still

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 35: American Rum Seminar

Kōloa Rum middot The Lineup

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 36: American Rum Seminar

Other Products

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 37: American Rum Seminar

5-Bottle (50ml) Sampler Pack

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 38: American Rum Seminar

Mai Tai Rum Punch Pineapple Passion RTD Cocktails 200ML 10L 175L

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 39: American Rum Seminar

Kōloa Rum Proudly Served Onboard Hawaiian Airlines

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 40: American Rum Seminar

Kaua`i Coffee RumMade with Kaua`i Grown Coffee

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 41: American Rum Seminar

Awards and Accolades

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 42: American Rum Seminar

Current DistributionUnited States

Hawaii Alaska Arizona California Florida Idaho Illinois Maryland Minnesota Montana Nevada Oregon Utah Washington Washington DC and Wyoming

InternationalAustralia

Canada (Alberta amp British Columbia) China (Shanghai)France and Japan

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 43: American Rum Seminar

KŌLOA RUM COMPANYCONSOLIDATION PROJECT

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 44: American Rum Seminar

Tasting Room amp Company Store Kilohana Plantation ndash Kaua`i

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 45: American Rum Seminar

Kōloa RumOne Taste Seals The Deal

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 46: American Rum Seminar

Tasting Room Sales Demographics Customer Zip Codes (2012)

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 47: American Rum Seminar

Website amp Social Media

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 48: American Rum Seminar

Point of Sales Materials

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 49: American Rum Seminar

Supplier Support

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 50: American Rum Seminar

Maha`ulepu ndash Kaua`i Hawaiian Airlines Hana Hou

In Flight Magazine

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 51: American Rum Seminar

Aloha from the Garden Isle of Kaua`i

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 52: American Rum Seminar

Scotch bull Dark wood paneled

library bull Smelly cigars

Rum

bull Fun bull Vacation bull Beach

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 53: American Rum Seminar

Why are we here

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 54: American Rum Seminar

Be honest

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 55: American Rum Seminar

1 Own a distillery2 Have experience3 Acquired knowledge4 Made Contacts5 Been a drinker

REQUIRED RESOURCES

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 56: American Rum Seminar

0 for 1

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 57: American Rum Seminar

0 for 2 and 3

The only source of knowledge is experience

Albert Einstein

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 58: American Rum Seminar

0 for 4

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 59: American Rum Seminar

0 for 5

ldquoIrsquod hate to be a teetotaler Imagine waking up in the morning and knowing thatrsquos as good as you are going to feel all dayrdquo

Dean Martin

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 60: American Rum Seminar

Gubba Rum Timeline

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 61: American Rum Seminar

Caribbean Vacation

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 62: American Rum Seminar

Local Product

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 63: American Rum Seminar

Import to US

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 64: American Rum Seminar

Make our own

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 65: American Rum Seminar

This little piggy went to market

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 66: American Rum Seminar

Gubba Rum

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 67: American Rum Seminar

Wicked smooth

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 68: American Rum Seminar

Steversquos Business Theory Part 1

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 69: American Rum Seminar

Steversquos Business Theory Part 2

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 70: American Rum Seminar

Steversquos Marketing Tips 1

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 71: American Rum Seminar

Steversquos Marketing Tips 2

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 72: American Rum Seminar

Steversquos Most Important Tip

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 73: American Rum Seminar

BAYOUreg RUM amp

The New American Rum Revolution

Tales of the Cocktail July 20 2016

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 74: American Rum Seminar

ldquoRum is widely viewed within the liquor industry as the next best thingrdquo ndash Global Rum Insights IWSR

Rum 3rd Largest Spirits Category 12 Of All Dis=lled Spirits Consump=on In US

Premium Rum 7 CAGR

Proj Through 2020

+1M 9L Cases

Standard Rum

-1 CAGR Proj Through 2020

Value Rum

-3 CAGR Proj Through 2020

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 75: American Rum Seminar

hTpdis=llingcomresourcescraW-cer=fica=on

ldquoCraW Spirits are the products of an independently-owned dis=llery hellipwhere the product is PHYSICALLY dis=lled and boTled on-siterdquo bull  Bayou Rum uses 100 raw unrefined sugar

and molasses sourced from local farmers in Louisiana

bull  Made completely by hand Fermenta=on Dis=lla=on Matura=on and BoTling all done on site at the dis=llery

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 76: American Rum Seminar

ldquoLouisiana Rum from the Heart of Sugarcane Countryrdquo

bull Sugarcane first brought to Louisiana over 250 years ago by a Jesuit Priest

bull  The rich soils of the mighty Mississippi River Delta allow sugar cane to thrive in Louisiana area

bull Sugarcane is a grass and some varietals are sweeter than others Louisiana sugarcane is some of the sweetest in the world

bull Now a $2 billion industry in Louisiana

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 77: American Rum Seminar

2011 2012 2013 2014 F 2015 F 2016 F 2017 F 2018 F 2019 F 2020

Largest independent rum dis=llery in USA

Bayou Rum Disllery

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 78: American Rum Seminar

ldquoSugarhouserdquo recipe inspired by early Louisiana rum makers and op=mized in each of the 4 components of flavor profile

bull  BeTer Louisiana ingredients   MA Patout amp Sons oldest opera=ng USA sugar mill since 1829   Fresh Louisiana molasses amp raw unrefined sugar

bull  BeTer Fermenta=on   Pasteuriza=on before to naturally eliminate bacteria amp wild yeast   State-of-the-art temperature management amp sanitary

environment

bull  BeTer Dis=lla=on with Pot S=lls   Proudly HANDMADE RIGHT HERE IN USA   HandcraWed Vendome genuine copper pot s=ll dis=lla=on

bull  BeTer Finish   Obsessively-consistent opera=ons and quality assurance methods

-Gas Chromatograph (GC) amp rum exper=se   Mul=ple batch marrying period + ex-bourbon barrel aging   BoTled on site with deep well triple-filtered pure water (soW

charcoal RO)

BAYOUreg RUM Tastes BeTer

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 79: American Rum Seminar

Bayou Rum Disllery Team Award Winning Collaboraon

Dis=lling amp Produc=on

bull  Jeff Murphy previously dis=lled for Privateer rum Rebecca Creek and brewed beer in Singapore

Blending amp Quality Assurance bull  Reiniel Vicente previously aged amp blended

award winning rums for Oliver amp Oliver in the Dominican Republic

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 80: American Rum Seminar

BAYOUreg Rum is handcraWed pot dis=lled American rum produced from fresh Louisiana

sugarcane for an award-winning flavor

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 81: American Rum Seminar

Bayou Select ndash Limited Edion Select Barrel Reserve ldquoThe rum for bourbon drinkersrdquo

How itrsquos Made bull  Aged in Buffalo Trace and Jim Beam barrels

up to 4 years using the Solera aging method

Tas=ng Notes

bull  BuTerscotch nutmeg caramelized nuts bull  Oaky sensuous finish

How to Drink

bull  Best enjoyed Neat On the Rocks bull  Rum Old Fashioned or spirit-forward

classic cocktail

Awards

bull  2016 Gold Medal Best-in-Class Aged Rum Miami Rum Renaissance Fes=val

each boTle is signed and numbered by the dis=ller amp blender

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 82: American Rum Seminar

Americarsquos Most

Decorated Rum

82

wwwbayourumcomawards

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 83: American Rum Seminar

1 Americarsquos Rum

Bayoureg Rum ishellip

2  HandcraWed Pot-Dis=lled amp boTled in USA bull  Produced with fresh Louisiana sugar cane which

is naturally Gluten-Free

3  Most Awarded American Rum bull  82 awards and growing

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 84: American Rum Seminar

Nielsen Scanner Data ndash USA Craft Spirits Overview results ending June 20 2015 sales performance

  Bayoureg Rum is 1 CRAFT RUM BRAND with a 528 share of total US market

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 85: American Rum Seminar

Bayou Rum USA Expansion Map

CA

NV

OR

WA

ID

UT

AZ NM

TX AK

CO

WY

MT ND

SD

NE

KS

OK

MI WI

MN

IA

MO

AR

LA MS

AL GA

FL

SC

NC

TN

KY

IL IN OH

PA

VA WV

NY

ME

DE

RI CT

MA VT

NJ

NH

HI

MDDC

2016 Launch Relaunch 2017 FebMar launch Pending Control - TBD

updated 06192016

  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution
Page 86: American Rum Seminar
  • 01AmericanRumHistory
  • 02AmericanRumReview
  • 03KoloaRum
  • 04GubbaRum
  • 05BayouRumRevolution