an examination of a major event and the sport development legacies produced

Danya Hodgetts

Central Queensland University

Australia

Event impact and legacy Strong focus on the economic and tourism impacts

A [slowly] increasing focus on legacy for the sport itself, through participation, volunteerism, coaching and officiating

UK Sport, 2005; Dwyer et al., 2000

Sport development and event legacy

Build it and they will come?

Little academic literature and research exists on this aspect of legacy

Brown & Massey, 2001

Conscious, integrated planning is required in order for a sport to benefit as a result of an event

Coalter, 2004; Chalip, 2004; Obrien, 2006

The event

Photo courtesy of Harvie Alison Photography

The event

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Event location: 2007-2009

Methodology

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Results

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Internal

Membership General membership increase: 8,500 14,000 Masters and cadet competitors Improved competitive performance (20% of medals) Improved officials performance and expertise Coaches able to attend conference held at championships

Organisational capability Increased pride/unity Demonstrates state’s delivery capacity Exposure to new ideas Increased event expertise

External Public profile

Increased sponsorship

Increased publicity

Increased profile/credibility

External relationships Local government

State government

Community groups

Peak body

Ability to showcase to similar sports and recruit members

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“Hard question...”

“It might be an opportunity that goes missed...”

Research implications

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“I haven’t given it much thought...”

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