an on-line personal branding strategy through social media

www.pingfans.com

@caturpwsocial network

and online community consultanta personal branding practitioner

Be Clear.. Be Honest.. Be Visible…An on line personal branding strategyAn on-line personal branding strategy through social media

What we going to learn today?What we going to learn today?

How to create a STRONG personal brand

On line Digital Assets to branding your self

G b j b i f f i l di tiGrab jobs info from social media conversation

Monitoring Your Personal Branding Performa

Personal branding lesson from Madonna

A Bit of ME

Personal Branding Practitioner

A Social Media Enthusiasm

Owner of Pingfans, Social Network and Online Community ConsultantConsultant

Founder, FreSh (freedom of sharing)

A happy Husband and fatherppy

A Bit about “Social Media”A Bit about Social Media

Social Media Revolution

http://www.youtube.com/watch?v=xO6hLgs3Wyg

Using Social Media for Employment

http://wwwyoutube com/watch?v=7wi‐kndiAtchttp://www.youtube.com/watch?v 7wi kndiAtc

Social media is any tool or service that uses the Internet toservice that uses the Internet to facilitate conversations.- Brian solis on book “Engage”

A Bit about “Branding”

What did you see here?What did you see here?

KalengRp. 500,-

Buah ApelRp. 10.000,-

Sepatu putihRp. 50.000,-

What did you see now?What did you see now?

Coca-colaRp. 6000,-

Apple ComputerRp 10juta

NIKE Air Jordan

Rp 1jutaRp. 10juta Rp. 1juta

Brand is…

the identity of a specific product, service,specific product, service, or business

Branding is…Branding is…

About to differentiate yourAbout to differentiate your product, service or business to get noticed by your target marketmarket

to get noticed on what?

Your great values of product, g pservices or business

Great value offering from brandGreat value offering from brand

Coca-colaGreat taste,

Bring happiness

Apple ComputerGreat value of

quality

NIKE Air Jordan

Great qualityBring happiness quality, performance and

lifestyle

Great quality, comfort ability, good durability

But it’s often the target market perceptions are different from brand perception on their valuesbrand perception on their values

People perceptions of BrandPeople perceptions of Brand

Coca-colaTo take care the

Thi t

Apple ComputerC l St l

NIKE Air Jordan

Thirst Cool Style I love Jordan

one people to another have theirone people to another have their own perceptions to the brand

A BRAND is..

A collections of PERCEPTIONSin the MIND of CONSUMERS

Branding is…

http://www.youtube.com/watch?v=AwzNXYoitLo

Branding is… gJust like life

If people perceptions is equal to yours,equal to yours, then surely you j st need tojust need to smile and enjoy j ylife

WE (YOU and ME)WE (YOU and ME) are ALL

BRANDBRAND

W ll hWe all have a “Personal Brand”

P l B d iPersonal Brand is…

the identity of YOU as a specific product servicespecific product, service, or business

Personal Branding isPersonal Branding is…

b t t diff ti tabout to differentiate you as product, service or business p ,to get noticed by your target marketmarket

Strong Personal Brand Can Help YOU stand Out from the CROWD

Strong Personal Brand Can impress Employers

Strong Personal Brand Can make your Dream Jobs come true!

How to Create aHow to Create a STRONG Personal Brand ?

A strong personal brand is aA strong personal brand is a mix of reputation, trust, attention, and execution.

~ Chris Brogang

Be Clear.. On communicating your goals, values, and identity 1On communicating your goals, values, and identity

Personal BrandingBranding

GoalsGive youGive you Brand

Directions

Short-term(first or second year)(first or second year)

Mid-termMid-term(3-5 year)

Long-term( thi t hi b t t k(something to achieve but take more time)

Personal Branding Goals Tips (William Aruda)

http://www.youtube.com/watch?v=AOT679‐Yrbs

Your personal brand should pset you apart and get people talking

You are valuable when you canYou are valuable when you can add something to others?

But, Others can be valuable too

to survive, you must differentiateto survive, you must differentiate by effectively packaging

lfyourself

Be Clear onBe Clear onYour identity PackagePackage

Name RecognitionName Recognition is the Key to Success

personal brand identity portfolio

Your nameYour titleYour addressYour office space (does it reflect who you are?)

Your business card

Scott – the Name Tag Guy

http://www.youtube.com/watch?v=6ZyOSAI1ww8

personal brand identity portfolio - contd

Your personal styleYour personal styleYour speaking styleYour presentationsYour presentations (including your PowerPoint visuals)

Your website (got to have one)

What Color is Your Brand?

Steve Jobs personal style

black and a jeans as Apple philosophyblack and a jeans as Apple philosophy

Be Honest.. 2On your Unique Selling Preposition (USP)On your Unique Selling Preposition (USP)

To answer the Question,Why I shouldWhy I should choose you?

Businesses must define their USP in order to effectively compete in the y pmarketplace and now, more than ever, job seekers must too. So what makes jyou unique?

It’s aIt s a

F YOU h WORLDFrom YOU to the WORLD

few tips on Developing USP

Put yourself in the shoes of othersPut yourself in the shoes of othersin your industry such as hiring

it tmanagers, recruiters etc.

Pinpoint what these managers are looking for in a candidate. What profile do current employeesWhat profile do current employees in that position fit?

Now take a step back and look at yourselfyourself.

What makes you different from that profile? What problem can you solve? What is that little bit of extra umph that makes you unique?

I help individuals and companies make the most of talent My method marries themost of talent. My method marries the sublime with the systematic — allowing for creativity and change with a strong focuscreativity and change with a strong focus on foundation and implementation.

Successful USPs can be used as a personal slogan and should bepersonal slogan and should be incorporated into all of your marketing activities.

Be Visible.. 3On line and Off lineOn line and Off line

80/20 Rule to find the jobs

80% NetworkingNetworking

20% job bankjob bank

Networking Off lineNetworking Off line

Professional clubProfessional clubKnowledge sharing forum…

Networking On lineNetworking On lineUsing your On line Digital Assets

O li Di it l A tOn line Digital Assets to branding your selfg y

SOCIALNETWORKING

BOOKMARKINGVIDEOSHARING

SOCIALNEWS

PHOTOSHARING

DIGITAL ASSETS

BLOGGING

MESSAGE

MICRO‐BLOGGING

BOARDS

Choose Your On line Digital Assets

your site is your 24/7your site is your 24/7 salesmanone click away

WEBSITE

Content Marketing StrategyCo e a e g S a egy

Search Engine OptimizationSea c g e Op a o

S i lSocial Media

Networking Sites Popular For Finding Jobs

http://wwwyoutube com/watch?v uoYdNuAqeTMhttp://www.youtube.com/watch?v=uoYdNuAqeTM

Secure Your NameSecure Your NameOn social media channel

LinkedInLinkedIn

TwitterTwitter

FacebookFacebook

Grab jobs info from social media conversationconversation

Listen first, then talking

opportunities criticsinfluencing

complaints

competitorscritics

The fans

news

complaints

compliments

Jobs opportunity

compliments

prospecting customers new relations

“so many thing to listen on social media, what are you going to listen to?”

Keywords/Keywords/ key success

• Nama kita• Jobs title

tags

• #akuntanjobs• #IBM

ID (twitter)

• @PWC• @caturpw

Link URL

• Caturpw.com• Samsung.com/id

• Nama bulan• daerah

• #jakarta@ p g

Contoh “mendengar”:

Mendengar pembicaraan yg berisi tentang “job opportunity” akuntan di #IBM

Keywords:  jobs, career, lowongan, akuntansi, accountantTags: #IBMID: @ibm_idLink URL: ‐

Social Media Monitoring Tools (FREE)

Social Media Monitoring Tools (FREE)

RSS tweet search

“twitter search RSS provide you the recent conversations”twitter search RSS provide you the recent  conversations

Social Media Monitoring Tools (FREE)

Monitoring Your Personal Branding PerformaBranding Performa

Googling Your-selfGoog g ou se

Social Media Monitoring Tools (FREE)

Social Media Monitoring Tools (FREE)

Social Media Monitoring Tools (PAY)

Social Media Monitoring Tools (PAY)

Personal Branding Lesson

Lesson from Madonna

ofof Madonna’s

mostpowerfulpowerfullessonsSource: copyblogger.com

Everyone is entitledEveryone is entitled to my opinion

madonna- madonna

1Stand for somethingsomething

I stand for freedom of expression, doing what you believe in and going after yourwhat you believe in, and going after your dreams. ~ Madonna

2Always deliverdeliver

”We never had to cancel a show before,” she says in a low doleful voice “Never neversays in a low, doleful voice. Never, never, never.” ~ Madonna

3Be clear about whatabout what you wantA lot of people are afraid to say what they want That’s why they don’t get what theywant. That s why they don t get what they want. ~ Madonna

4Be a work in progressin progress

I am my own experiment. I am my own work of art. ~ Madonnaart.  Madonna

5Don’t be afraid to bloody a few nosesbloody a few noses

Better to live one year as a tiger than a hundred as a sheep Madonnahundred as a sheep. ~ Madonna

6Don’t be afraid to break the rulesbreak the rules

I wouldn’t have turned out the way I was if I didn’t have all those old-fashioned values todidn t have all those old fashioned values to rebel against. ~ Madonna

“You are the chief marketing officer for the brand called you,officer for the brand called you, but what others say about your b d i i tf l thbrand is more impactful than what you say about yourself.”y y y

Googling YourSelf

http://www.youtube.com/watch?v=8M8-J2pm3xQp y p Q

Thanksbl tblog.caturpw.comfacebook.com/caturpwt itt / ttwitter.com/caturpwid.linkedin.com/in/caturpw