ana marketing insights may 08

.In 2007, online ad revenue topped $20 billion. It took only 13 years for online to reach this ad spend figure, while TV took over 25 years and newspaper/radio, over 75 years.

Source: Marketing & Media Ecosystem 2010: ANA/Booz Allen Hamilton/ IAB/ AAAA Study www.ana.net

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Brand owners are used to controlling the way trademarks are used, and when you create an online community, you give up this control.Source: Deborah A. Wilcox, Baker Hostetler, The Advertiser 10/07 www.ana.net

.Hispanics had $900 billion in buying power in the US in 2007.

Source: Lisa Owens, Multicultural Marketing Manager, Ford Motor Company www.ana.net

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Of the five million terabytes of information that exist in the world, only 2 to 3 percent are currently indexed and searchable. (Imagine the possibility for marketers!)

Source: Eric Schmidt, CEO Google, ANA 2005 annual Conference: Masters of Marketing www.ana.net

.Ninety percent of new product introductions fail.

Source: Robert Shulman, New Products: The Next Big Marketing Revolution www.ana.net

.In 2007, videos accounted for 60% of Internet traffic.

Source: Keval Desai, Google, ANA New Technologies Committee Meeting www.ana.net

.There are more cell phones in the world than PCs.

Source: Steve Berkowiitz. Microsoft Corp, 10/19/07 www.ana.net

.Standing in the middle of the road is very dangerous; you get knocked by traffic from both sides.

Source: Margaret Thatcher www.ana.net

.Americans consumed 9½ hours of media a day in 2007, up 6% since 2000.

Source: Nielsen Media Metrics, ANA New Technologies Committee Meeting www.ana.net

.Cause marketing is a big-ticket item; it is the third-largest category (behind sports and entertainment) with projected annual spending by US marketers of over $1 billion.

Source: David Giagrando, Director of Cause Marketing, The Jimmy Fund, ANA Sponsorship and Event Marketing Committee Meeting www.ana.net

.Imagination is more important than knowledge.

Source: Albert Einstein www.ana.net

.A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

Source: Michael Eisner, CEO Disney www.ana.net

.You can say the right thing about a product, and nobody will listen. You’ve got to say it in such a way that people feel it in their gut. Because if they don’t feel it, nothing will happen.

Source: Bill Bernbach www.ana.net

.Quality is remembered long after the price is forgotten.

Source: Gucci family motto www.ana.net

.Your most unhappy customers are your greatest source of learning.

Source: Bill Gates www.ana.net

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We don’t have a good language to talk about this kind of thing. In most people’s vocabularies, design means veneer. ... But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.

Source: Steve Jobs www.ana.net

.It has always seemed to me that your brand is formed primarily, not by what your company says about itself, but what the company does.

Source: Jeff Bezos www.ana.net

.The best way to predict the future is to create it.

Source: Peter Drucker www.ana.net

.A great brand is a story that’s never completely told.

Source: Scott Bedbury www.ana.net

The consumer isn’t a moron. She is your wife.

Source: David Ogilvy www.ana.net

.One of the biggest responsibilities of management is to look after the corporate DNA.

Source: Andrew Rolfe, CEO, Pret A Manger www.ana.net

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Never underestimate the power of design to differentiate.

Source: David Reyes-Guerra, Xerox www.ana.net

.Source: Niall Fitzgerald, CEO Unilever

Sustainability is here to stay or we may not be.

Source: Niall Fitzgerald, CEO Unilever www.ana.net

If you can dream it, you can do it.

Source: Walt Disney www.ana.net