influencer marketing insights & cases
TRANSCRIPT
The world’s leading marketing platform
INFLUENCER MARKETINGINSIGHTS & CASES
THE POWER OF
AT 4.21%,
BRAND ENGAGEMENT RATES HIGHEST ON INSTAGRAM
more engagement per follower than Twittermore engagement per follower than Facebook
58X 120X
GETTING STARTED ON INSTAGRAM
Use your brand’s logo as your profile picture
Include a trackable link in your bio
Choose a name, ideally your brand name
Use the bio field to explain who you are and what you do
Choose images that represent your brand
Post 9 - 12 images to get your account started
Post regularly and consistently
@mentions in captions receive 56% more engagement
The average caption on Instagram is 138 characters
long, including hashtags
WRITING A CAPTION
Adding a location results in 79% higher engagement
INVITE CONSUMERS IN ENGAGE YOUR AUDIENCE CALL FOR ACTION• Don’t just focus on products • show your brand’s personality • share exclusive content
• ask your followers to do something
• ask a question • send people to your website
• respond to comments • like brand related posts • involve the community
through contests
1 2 3
INSTAGRAM TIPS
INFLUENCERS FROM TOP VERTICALS
FASH
ION
TRAV
EL
FOO
D
FITN
ESS
SCALING SUCCESS ON INSTAGRAM
Influencers build brand image from a trusted source
Content is seen by a genuinely interested audience
Brand is delivered in a natural tone and environment
Influencer Campaigns Instagram Ads
External link to brand website to drives sales, downloads etc.
Digital Vogue of advertising
Data driven Facebook targeting
SUCCESSFUL PHOTO CONTESTS
Post some images using the contest hashtag to inspire the Instagram community
If you do not have a brand Instagram account, create one to support the contest
Post the contest T&Cs on your Instagram account
When it comes to the theme - KEEP IT SIMPLE
GIVE AWAY A PRIZE PEOPLE WANT TO WIN!!
Goodyear interacted with participants through comments
14 influencers in 10 countries and 16,000+ submissions
EXAMPLE PHOTO CONTEST
Opened the contest across multiple countries
Great prizes!
Theme embodied the brand message and was simple for people to take part in
#MyFeelgoodPlace
Francis Trapp [email protected] +49 177 306 46 49 www.brandnew.io
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