content & influencer marketing - insights for 2016
TRANSCRIPT
Introduction
One of India’s Largest Influencer Marketing Network
10,000+ Influencer Network in India
Influencers across Blog, Twitter, Facebook, Instagram, and YouTubeIn-house Content Creation Capability
Our team will do what it takes to get the results.
Our criteria for shortlisting influencers
Size & Quality of followers/influence across relevant channels
Moz Domain Authority
Relevance to the brand / genre /
campaign
Previous Performance
Data
Unique visitors to
blog
Quality of Content
Results from our Influencer Survey
Results from our Influencer Survey
Results from our Influencer Survey
Results from our Influencer Survey
Most Indian Youth feel they are being bombarded with Ads
Source: http://www.exacttarget.com/blog/50-content-marketing-stats/
Earned media takes longer but has more sustained impact
Source: NeilPatel
Content Marketing is impacted by what we do most – Search & Social
Content for Search
Content for Social Media
/ Other Channels
Results via Content
Marketing
Two amazing studies on What content gets shared most & Why
1 million articles analysed to reach the results of what gets shared most
1 million articles analysed to reach the results of what gets shared most
Surprising & Shocking Content
Chennai Floods – what was the most shared content?
Some inspiring images from Chennai Floods
Some inspiring images from Chennai Floods
Some shocking images from Chennai Floods
1 million articles analysed to reach the results of what gets shared most
Some really shocking photographs from Chennai Floods
Housing.com is leveraging infographics at its best
Leveraging Infographics for Petwish
Housing.com is leveraging infographics at its best
Zomato does this brilliantly on their social media
Murugappa Group leveraged it for the 375th Anniversary of Madras
Demolish a 5 course chocolate meal in 1 minute – Chennai Foody
Charts could be another way to leverage shareability
1 million articles analysed to reach the results of what gets shared most
Format Element is also critical
Lists
How To
Why posts
Research Reports
Surveys & Quizzes
Curation
List of Top Things – Get a lot more shareability
List of Top Things – Get a lot more shareability
List of Top Things – Get a lot more shareability
It can be a combination of different types of content
List of Top Things – Get a lot more shareability
How to - Posts
How to - Posts
Why - Posts
Why - Posts
Research Reports – Consulting firms do this very well
Survey Results – Yourstory Case
Try GetInsights.co
With an advertising budget the content can also be amplified in the right channels
Social Networks – Facebook, Twitter, G+, LinkedIn, etc.
Blogger Networks & Content Discovery Platforms –
Influencer.in, Indiblogger, BlogAdda, Outbrain, Content.Ad, Taboola
Forums & Communities – Quora, MouthShut
Finally track the results – which content is doing well & why
Aim is to create shareable content – For e.g. 378 shares in just 4 days
Wrapping Up
What you can start with!!
Try one content with Surprising / Shocking content
Initiate Blogs using Lists, Infographics
Launch a Survey
Learn from tools like BuzzSumo, Moz, Quora & more
