analytics, big data & tvc advertising for startups

Analytics, Big Data &TVC Advertising for StartupsOr how to grow your startup with data-driven TVC campaign and XYZ tools

http://itvad.vn http://adsplay.net http://trueview.xyz

About me

My info at http://nguyentantrieu.info

1. ½ software engineer and ½ entrepreneur 2. Tech Lead at AdsPlay.net and iTVad.vn3. Founder at RFXLab.com and TrueView.xyz

3 key questions in this presentation

1. Why’s Analytics?2. Why’s Big Data?3. Why’s TVC Advertising?

1) Why is Analytics ?

Why is Analytics ?

Source at https://hbr.org/2006/01/competing-on-analytics

You can not win big game without Analytics!

Winning in a Startup Game, you need …

CIA (Customer Intelligence and Analytics)

But “CIA” needs “A Beautiful Mind” like you - Founders and Marketers

Source at https://en.wikipedia.org/wiki/A_Beautiful_Mind_(film)

Who is “A Beautiful Mind” founder ?

And one of founders of Apple

This is a CIA tool for “A Beautiful Mind” founders, which is built at AdsPlay.net We call it the “TrueView.xyz”

… for XYZ (everything) in Digital Marketing !

2) Why is Big Data ?

How ?Data-Driven Business

This is Big Data

Data-driven strategies are really important steps to make important decision

Don’t waste your money ! Big Data could save ½ marketing budget

http://360.TrueView.xyz

Big Data + Market Research for next-generation agency network = ???

3) Why is TVC Advertising?TVC is Television Commercialssion commercials

Why is Advertising ?

But people hate Advertising, right ?

Think again after you watch this TVC

TVC Ad is about marketing core values with video !Steve Jobs is the architect of Apple's Branding Strategy

Source: https://www.youtube.com/watch?v=keCwRdbwNQY

Product branding is really important

Wait, Coca-Cola is not a startup !

Apple 1984https://en.wikipedia.org/wiki/1984_(advertisement)

Why is TVC Advertising ?

1. Branding awesome product2. Marketing core values

3. Connecting great UX with

Connecting UX (User eXperience)

with (Customer) more simple !

TVC Advertising + Big Data = ?

⇒ It’s just about Awesome KPIs

Summary in

3 keywords

#iTVadTVC

#TrueViewXYZ

#AdsPlayNet

Thank you !Find out more at

http://adsplay.net

http://itvad.vn