INTERNETADVERTISINGFOR STARTUPSFRED VON GRAF, PMP

SR. VENTURE MANAGER

ASU ENTREPRENEURSHIP & INNOVATION GROUP

WHERE TO ADVERTISE?Who are you as a brand?

- By knowing who you are you are able to better understand who your customers (or potential customers) are.

Know your audience and where they are

- With more focus on a specific group you will be able to better focus your advertising budget

WHERE TO ADVERTISE?

Source: IAB

Source: IAB

PPC ADVERTISINGPPC = Pay Per Click

Major PPC advertising is available through

- Google

- Facebook

- Twitter

- Others

TARGETING YOUR AD- Keywords / Interests

- Time of Day

- Interests

- Location

- Connections

- etc

TARGETING YOUR AD

TARGETING YOUR AD

TRACKING PROGRESS

- Reports for each ad

- Align with your Analytics

- Coordinate with Marketing campaigns

- End of the day it’s about a conversion not an open rate

- Test, test, test!

CONTACTFred von Graf

Sr. Venture Manager

ASU Entrepreneurship & Innovation Group

Fred.von.Graf@asu.edu

BACKUPInternet Advertising

Advertising

http://www.launchbit.com/

http://www.google.com/adwords/express/

http://www.google.com/adwords

https://business.twitter.com/start-advertising

http://www.adroll.com/

https://www.facebook.com/advertising/

https://secure.bingads.microsoft.com/

Deals

https://www.google.com/offers

https://livingsocial.com

http://www.groupon.com/

http://local.amazon.com/

http://www.appsumo.com/how-make-your-first-dollar-open/

http://startups.com/

LINKSAdvertisinghttp://www.google.com/adwords/express/http://www.google.com/adwordshttps://www.facebook.com/advertising/https://business.twitter.com/start-advertisinghttps://secure.bingads.microsoft.com/http://www.adroll.com/http://www.launchbit.com/

LINKSDeal Siteshttps://www.google.com/offershttps://livingsocial.comhttp://www.groupon.com/http://local.amazon.com/http://startups.com/http://www.appsumo.com/how-make-your-first-dollar-open/

LINKSAffiliate Programshttp://www.cj.com/http://www.clickbank.com/http://www.affiliate.com/affiliates.phphttp://www.launchastartup.com/ - freelance marketplace

LINKSCrowd Fundinghttp://www.kickstarter.com/http://www.indiegogo.com/http://www.propelarizona.com/

LINKSCompetitive Analysis

SpyFu.com – first 50 people to use this link to get 50% off first month and bonus credits to track up to 500 keywords across Google, Yahoo and Bing in weekly tracking! Thank you SpyFu!!