Internet Marketingby Group No. 10

Why Internet Marketing

• You may be asking yourself why you should be using internet marketing.

• You could deliver the mankind's most extraordinary merchandise but if you do not advertise on the World Wide Web, nobody will be capable to discover you the least bit.

• It tells the world how to FIND you, your internet site and your product.

Banner Advertisements

• Banner ads used to be a very popular form of advertising in the past. Five years ago, in 1997, the average CTR for banner ads was as high as 2%. With today's CTR being a tenth of that and continuing to drop

• In the beginning of targeted online advertising, there were banner ads

• Advertisements were introduced on HotWired in October, 1994, for brands including Zima, Club Med and AT&T.

• Pop-up ads or pop-ups are a form of online advertising on the World Wide Web intended to attract web traffic or capture email addresses ,When certain web sites open a new web browser window to display advertisements .

• The pop-up window containing an advertisement is usually generated by JavaScript,

• A variation on the pop-up window is the pop-under advertisement, which opens a new browser window hidden under the active window.

• Pop-unders do not interrupt the user immediately and are not seen until the covering window is closed, making it more difficult to determine which web site opened them.

Pop Up Advertisement

Floating ad: An ad which moves across the user's screen or floats above

the content. • A floating ad is a type of rich media Web advertisement

Trick banner: A banner ad that looks like a dialog box with buttons. It

simulates an error message or an alert.• A banner ad that attempts to trick people into clicking,

often by imitating an operating system message.• Trick banners seek to overcome "banner blindness" and

"banner baggage" by disguising the fact that they are advertising devices

World’s 1st banner ad

Floating ad

The Internet Has Changed

The first ten years of commercial Internet were a warm-up act for what is about to happen.” – Morgan Stanley/Mary Meeker

“Not only did we fail to imagine what the Web would become, we still don’t see it today!” – Chris Anderson, Wired magazine

“If your target audience isn’t listening, it’s not their fault, it’s yours.” – Seth Godin, author

The Google Turn Around

• In 2000, Google launched a keyword-targeted advertising program called AdWords, revolutionizing the online advertising industry.

• AdWords showed ads on Google.com that were related to a person’s specific search

• And Google disallowed pop-up and pop- under ads of any kind.

What is Google Advertising?Your customers see your ad when they search

Your ad reaches users at the moment they demonstrate interest

A Typical AdWords Ad

• Display URL (35 character limit)

• Ad Text (35 character limit)

• Ad Title (25 character limit)

Google Adword Technology

Google AdSense

• Google AdSense is the program that can give you advertising revenue from each page on your website—with a minimal investment in time and no additional resources.

• AdSense delivers relevant text and image ads that are precisely targeted to your site content

• when you add a Google search box to your site, AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors’ search request.

Search partners,including:

Google properties,including:

Google Network Basics – Ad Distribution

The Google Network reaches over 80% of Internet Users

worldwide*

Content publishers,including:

network

Other20%

80%

Revolution of WEB 2.0

These are the five essential tools

Social Networking

blog

Podcast

RSS & E- Zinesvideo

A blog demonstrates authority

The Rule of 1%, 10%, 89%

• 1% Create original content• 10% add content: comments, rating, reviews,

aggregation, tagging, embed, etc.• 89% Consume Content• Your Brand Lives Everywhere… Not just on

Your Site• Experience Matters, Not Pageviews

18

An RSS & e-zine builds relationship

20

Blog RSS Data Flow

A podcast makes a personal connection

Social Networking helps in building a network

Social Network Marketing

• Applications• Groups• Paid Groups• Targeted Ads• News Feed Ad Buys• Pages

Videos create an experience

Together, they lead people to you.

We are witnessing nothing less than the rise of a new economy ---- a digital economy ---- a new global medium that will be the single most important global driver of business, economic and social change in this century .

Getting Ready forThe Digital Indian General

Elections 2009!

Why Go Digital

• Wired India today has evolved exponentially in comparison with India in 2004.

• The Internet population of the country is at 49 Million users today. The mobile base of the country is almost at a whopping 300 Million.

• The Internet has become a dominant medium in the daily lives of regular users.

• Juxt Consult reports 41% of Internet users log on to the net everyday for twohours or more.

18-2936%

rest64%

Voters

36% of all eligible voters in India are YOUTH!Youth can be influenced: if they can be engaged and listened to!

30% of the electorate is reportedly going to be first time voters, it’s hard to ignore the potential of both Internet and Mobile media.

Why Youth? Why Digital?

LK Advani Tries to do a Obama

Google Search

BLOG

Banner Advertisements

Videos on You Tube

Advani’s Presence on Orkut

Major Mistakes

• BJP as Mr Advani

• BJP achievements

• Other BJP leaders • Economic crisis reforms

• Not the right candidate to target the Youth (Internet Audience).

Peoples Take on this Campaign• Pranav, an active blogger, posted this comment, "It irritates when you visit

any website with Indian content and see a photo of LK Advani. Had it been Angelina Jolie I would not have typed this post."

• Sharad Natani, an MBA student from Delhi, said, "I don't know from where they got my email address but I am receiving emails from Advani's office inviting me to visit his website. I don't want so many mails from the BJP office in my inbox."

• Another blogger expressed his anger, "I came. I saw. I saw. I saw. I saw. I saw. I saw. I saw. I saw. I kept seeing. And all I saw were LK Advani's ads. [sic] Advaniji, I hereby urge you to take immediate steps to reduce the number of advertisements in the Internet space.

A couple of interesting and simple things they can do are

• Have videos of his speeches & Rally uploaded under an official youtube channel, so that more people can see them and know more about him and his viewss.

• Have an option to vote for or against his stands on various issues. This could help them understand what’s the popular opinion for netizens about his stands.

• Even if they decide to focus on just the site without doing anything fancy, they can get a lot of attention and earn goodwill by just spending more time conversing with the users/visitors.