analytics home and pentaho 5.3 webinar

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© 2015 Marketo, Inc. Marketo Proprietary and Confidential

Analytics Usability UpdateMarch / April 2015 Release

© 2015 Marketo, Inc. Marketo Proprietary and Confidential

Agenda:

1. Overview

2. Analytics Home Design Update

• Demo

3. Revenue Explorer Design Update

• Demo

4. Q&A

Page 3© 2015 Marketo, Inc. Marketo Proprietary and Confidential

Your Speaker

Brian TheodoreDirector of Product Management, Analytics

btheodore@marketo.com

Page 4© 2015 Marketo, Inc. Marketo Proprietary and Confidential

Overview

Design updates across:

Marketo Analytics and Revenue Explorer

New Analytics Home New Revenue Explorer

© 2015 Marketo, Inc. Marketo Proprietary and Confidential

Analytics Home

Design Goals:

2Simplified ad-hoc Reporting:

• Reduce unnecessary New/Clone report behavior

• De-clutter report tree

1New Private vs Shared Report Organization

• Locks personal reports from editing by others

• De-clutter report tree

NOTE: In Beta now, GA in April release

BeforeAfter

Personal

vs shared

report

organization

1Private vs

Shared

Cluttered –

all user reports

combined

Page 7© 2015 Marketo, Inc. Marketo Proprietary and Confidential

Popular Community Idea

Idea by:Revenue Engineer & Champion at Adecco

2Simplified

Ad-hoc Reports

Default pre-built

ad-hoc reports on

Analytics Home

Click to run/edit

ad-hoc report.

Save As to

make a copy

© 2015 Marketo, Inc. Marketo Proprietary and Confidential

Demo

© 2015 Marketo, Inc. Marketo Proprietary and Confidential

Revenue Explorer

Design Goals:

2New Features:

• New “Sunburst” data visualization

• Enhanced Date filtering / range selection UI

1Major Design and Usability overhaul

• A more consistent look and feel with Marketo

• Your data is more front-and-center!

Page 12© 2015 Marketo, Inc. Marketo Proprietary and Confidential

New Perspective Menu

Application Menu

Page 13© 2015 Marketo, Inc. Marketo Proprietary and Confidential

Report Navigation

Page 14© 2015 Marketo, Inc. Marketo Proprietary and Confidential

Sunburst Chart

© 2015 Marketo, Inc. Marketo Proprietary and Confidential

Demo

© 2015 Marketo, Inc. Marketo Proprietary and Confidential

Q&A

© 2015 Marketo, Inc. Marketo Proprietary and Confidential

Thank you!

Brian Theodore

Director of Product Management, Analytics

btheodore@marketo.com

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