angel's boutique business plan

MISSION STATEMENT:“Angel Boutique encourages the creativity

and promotion of individualism through style and fashion at affordable prices.”

VISION STATEMENT: “Angel Boutique will efficiently, competitively,

and technologically provide quality and fashionable t-shirts at affordable prices for teenagers and young adults, while growing

from a small start-up business to a household brand name.”

OBJECTIVES To provide women with a boutique that offers an

elegant and classy clothing designs.To identify fashion trendsTo showcase quality, well constructed fashions from

prominent and cutting – edge designers To offer a variety of beautiful and high-end fashion

accessoriesTo help women learn what clothing and styles go best

with their unique personalities.To generate buzz and sales through top-notch exclusive

TARGET MARKETCostumers between 17 to 30 years oldMiddle class costumersThe colleges, corporate houses, public

events, games, etc.Expansion of business in all over the

country and to export in near future

Direct & Indirect Competition: Advantages and Capabilities

DIRECT: threadless Companies that provide similar products and services as our company,

and can order tees onlineVariety in customer basis and accessible

INDIRECT: retailersHave much more money and ability to advertise Angel’s fashion brandCustomer can easily pick up a shirt they want instead of going online and

searching for one. Retailers are working in correspondence with us, but they could steal our

business May not want to carry our product, which is lost marketing.

Differentiation (Competitive Advantages): Social networking, college campuses, low prices, updated websites.

LOCATIONSM Sta. Mesa Branch2nd Level, SM City Sta. MesaAurora Blvd. corner Araneta Ave., Quezon CityMetro Manila, Philippines

ANGEL BOUTIQU

E

ANGEL BOUTIQUE DESIGN

PRODUCTS•Latest trends at the best prices•Dresses, jeans, tops, accessories, swimwear, shoes and sandals.•Unique and exclusive selection of merchandise (per size– S, M,L)

DRESSES & SHIRTS

SHOES AND SANDALS

Bags and Accessories

SWIMWEARS

FINANCIAL PLANBank Investment: 1,000,000.00

ANGEL’S BOUTIQUE STARTUP REQUIREMENT• LICENSES AND PERMITS ₧10,000.00• SPACE RENTALS ( 1ST 3 MONTHS)

₧100,000.00 per month₧ 300,000.00

• RENOVATIONS ₧ 200,000.00• ELECTRICITY ₧ 20,000.00• SALES PRODUCTS dress and shirts,Shoes and sandalsBags and accessoriesSwimwears

₧ 1,000,000.00

• ADVERTISING AND PROMOTIONS ₧150,000.00•SALARY ₧621,450.00•OFFICE AND STORE SUPPLIES ₧ 37,000.00TOTAL EXPENSES

₧2,338,450.00

SALARY OF PERSONNEL

POSITION PAY RATETOTAL

MONTHLY COST

X 3 MONTHS X PER PERSONS

1 MANAGER ₧950.00 per day

₧29,450.00 ₧88,350.00 ₧88,350.00

1 ASSISTANT MANAGER

₧700.00 per day

₧21,700.00

₧65,100.00

₧65,100.00

4 SALESLADY ₧500.00 per day

₧13,000.00

₧39,0000.00

₧156,000.00

2 CASHIER ₧500.00 per day

₧13,000.00

₧39,000.00

₧156,000.00

2 STOCK CLERKS

₧500.00 per day

₧13,000.00

₧39,000.00

₧156,000.00

TOTAL PERSONNEL EXPENSE ₧ 621,450.00

SALES INCOME PER DAY50,000 – sales income per day

x 7 - day

350,000 x 4 weeks

1,400,000 x 3 months

4,200,000 (3 months sales income )

-2,000,000 (bank investment)

2,200,000 (store income for 3 months)

THANK YOU