anthropologie digital strategy

“Anthropologie is a lifestyle brand that imparts a sense of beauty, optimism and discovery to our customer. For her, Anthropologie is an escape from the everyday; it is a source of inspiration and delight, where innovative

merchandising, customer centricity and a curated array of products come together to create an unimagined experience.”

Target Market Women ages 25-50

Gross Annual Income 2013$1,118,609

Social ReachFacebook, Pinterest, Instagram

& Twitter

Social Influence Social Influence

Current Customer Experience

Digital Dressing Room

Select Age Select Size 25 50 size 10 size 2

Monitoring Change

Online Sales

15%10%

Increased Social Media Followers

Overall Sales

Crunching Flowers Numbers

Estimated Time: 6 months to complete site re-launch

Budget: 1.14 million

Breaking down the Budget Billable hours: $640,000

Miscellaneous payments: $500,000

All Together Now

The Digital Dressing Room will create buzz around the

companyThis will create a large following of the brand

increasing sales and social influence