anz campaign creative 11 sept 2010

Copyright 2009 Trend Micro Inc.Classification 9/15/2010 1

APAC VALUE MARKETING

End User Marketing Creative Review (Updated)

Sept 2010

Copyright 2009 Trend Micro Inc.

Campaign Library for 2010 • END USER

• Virtual patching EoL/ DS

• HES

• TCO/Suites

• HES/IWSVA

• Web Gateway IWSVA

• Collaboration Portal Protect Virtualisation CPVM DM Virtualisation CPVM

• Agentless Scanning 7.5

• Gartner Virtualisation

• Gartner Threat Management

• Office Scan 10.5 VDI

• Compliance "Dummies"/DS

• Compliance Finance /DS

• CO MARKETING RESELLER

• Joint Vmware TM Virtualisation

• CPVM Rethink endpoint

• Web Gateway IWSVA

• Server Virtualisation DS

• INDUSTRY

• Education

• Government

• Manufacturing (india) Healthcare (US)

Copyright 2009 Trend Micro Inc.

Responsys Creative Campaign e-engine

Copyright 2009 Trend Micro Inc.

Virtual Patch/ W2000 EoL

NEW

Copyright 2009 Trend Micro Inc.

Agentless Scanning /DS7.5NEW

Copyright 2009 Trend Micro Inc.

ANZ Hosted email / landing page

Classification 9/15/2010 6

NEW

Copyright 2009 Trend Micro Inc.Classification 9/15/2010 7

CNET TCO Enterprise Suites Campaign

Copyright 2009 Trend Micro Inc.

HES/IWSVA Bundled offeringNEW

Copyright 2009 Trend Micro Inc.Classification 9/15/2010 9

Gateway Security (IXSVA)

Copyright 2009 Trend Micro Inc.

Collaboration Campaign

Copyright 2009 Trend Micro Inc.

Virtualisation Campaign – optional CTA

Copyright 2009 Trend Micro Inc.Classification 9/15/2010 12

CNET CPVM Virtualisation Campaign Process

CNET

Database

eDM

Campaign

Registration

Microsite Thank You edm

Telemarketing

To non email respondents

to generate registrations

& qualified leads

QC & Data Transfer

Email and Telemarketing

registration data quality

checked, leads graded

and data transferred

to client or partners

for follow up

Follow up Email

To telemarketing

respondents with dummies

guide attached

Client

Database

List Washing

Copyright 2009 Trend Micro Inc.Classification 9/15/2010 13

CNET Gartner Virtualisation Campaign (Stand alone and/or back end to VSS)

CNET

Database

eDM

Campaign

Registration

Microsite

Resource

Microsite

Telemarketing

To non email respondents

to generate registrations

& qualified leads

QC & Data Transfer

Email and Telemarketing

registration data quality

checked, leads graded

and data transferred

to client or partners

for follow up

Follow up Email

To telemarketing

respondents with dummies

guide attached

Client

Database

List Washing

Copyright 2009 Trend Micro Inc.Classification 9/15/2010 14

CNET Threat Management Gartner Endpoint Campaign Process

CNET

Database

eDM

Campaign

Registration

Microsite

Resource

Microsite

Telemarketing

To non email respondents

to generate registrations

& qualified leads

QC & Data Transfer

Email and Telemarketing

registration data quality

checked, leads graded

and data transferred

to client or partners

for follow up

Follow up Email

To telemarketing

respondents with dummies

guide attached

Client

Database

List Washing

Copyright 2009 Trend Micro Inc.Classification 9/15/2010 15

Campaign Office Scan 10.5CNET Campaign Process (VDI version)

CNET

Database

eDM

Campaign

Registration

Microsite

Resource

Microsite

Telemarketing

To non email respondents

to generate registrations

& qualified leads

QC & Data Transfer

Email and Telemarketing

registration data quality

checked, leads graded

and data transferred

to client or partners

for follow up

Follow up Email

To telemarketing

respondents with dummies

guide attached

Client

Database

List Washing

Copyright 2009 Trend Micro Inc.

Compliance Web Linkshttp://us.trendmicro.com/us

/home/enterprise/

Classification 9/15/2010 16

Compliance

Campaign NEW

Copyright 2009 Trend Micro Inc.

FST Compliance Web Site http://us.trendmicro.com/us/solutions/enterprise/security-

solutions/compliance/

Classification 9/15/2010 17

Copyright 2009 Trend Micro Inc.

Co marketing Reseller Campaign examples

Copyright 2009 Trend Micro Inc.

CIAB - TM and Vmware joint campaign

Copyright 2009 Trend Micro Inc.9/15/2010 20

Classification

Landing Page

Consists of eDM, DM, landing page, white paper & telemarketing.

CIAB – Virtualisation – NEW CPVM

Copyright 2009 Trend Micro Inc.9/15/2010 21

CIAB – Rethink Endpoint SecurityConsists of eDM, DM, landing page, white paper & telemarketing

Copyright 2009 Trend Micro Inc.

CIAB – Web Gateway Security

Classification 22

InterScan Web Security Virtual Appliances

+ Advance Reporting & Management

Offers include:

1. 20% competitor cross grade discount

2. Advance Reporting Management Module

complimentary offer

3. White paper.

Consists of eDM, DM, landing page, white paper & telemarketing.

Front of Direct Mailer

Copyright 2009 Trend Micro Inc.

CIAB – Virtualisation –Deep SecurityConsists of eDM, DM, landing page, white paper &

telemarketing.

Front of Direct Mailer

eDM

Copyright 2009 Trend Micro Inc.

CIAB – K-12 Education Segment

Classification 24

Offers:

1. NSS Labs report

2. Up to 60% Discount including the following

solutions:

NeatSuite Premium, OfficeScan Adv, Worry Free

Business Security, Data Loss Prevention &

InterScan Web Security Virtual Appliance.

Promo Code SPA-019-09

Consists of eDM, DM, landing page, white paper & telemarketing.

Copyright 2009 Trend Micro Inc.

Local Government Umbrella Campaign

• Target Audience

– New Business/Customers

– Primary- Local Councils 1,553 Prospect database base

• Solution Focus

– Hosted Email Security: Message Labs why they were interested in hosted email security was to reduce the workload on their email servers.

– Virtual Security (IWSVA/CPVM & Deep Security): Councils are now using benefits of utilizing this infrastructure for gateway security.

Copyright 2009 Trend Micro Inc.

Indian Vertical Segments

Copyright 2009 Trend Micro Inc.

Joint Indian TM Vmware