anz campaign creative 11 sept 2010
DESCRIPTION
Trend Micro Creative Focus for Campaigns 2010TRANSCRIPT
Copyright 2009 Trend Micro Inc.Classification 9/15/2010 1
APAC VALUE MARKETING
End User Marketing Creative Review (Updated)
Sept 2010
Copyright 2009 Trend Micro Inc.
Campaign Library for 2010 • END USER
• Virtual patching EoL/ DS
• HES
• TCO/Suites
• HES/IWSVA
• Web Gateway IWSVA
• Collaboration Portal Protect Virtualisation CPVM DM Virtualisation CPVM
• Agentless Scanning 7.5
• Gartner Virtualisation
• Gartner Threat Management
• Office Scan 10.5 VDI
• Compliance "Dummies"/DS
• Compliance Finance /DS
• CO MARKETING RESELLER
• Joint Vmware TM Virtualisation
• CPVM Rethink endpoint
• Web Gateway IWSVA
• Server Virtualisation DS
• INDUSTRY
• Education
• Government
• Manufacturing (india) Healthcare (US)
Copyright 2009 Trend Micro Inc.
Responsys Creative Campaign e-engine
Copyright 2009 Trend Micro Inc.
Virtual Patch/ W2000 EoL
NEW
Copyright 2009 Trend Micro Inc.
Agentless Scanning /DS7.5NEW
Copyright 2009 Trend Micro Inc.
ANZ Hosted email / landing page
Classification 9/15/2010 6
NEW
Copyright 2009 Trend Micro Inc.Classification 9/15/2010 7
CNET TCO Enterprise Suites Campaign
Copyright 2009 Trend Micro Inc.
HES/IWSVA Bundled offeringNEW
Copyright 2009 Trend Micro Inc.Classification 9/15/2010 9
Gateway Security (IXSVA)
Copyright 2009 Trend Micro Inc.
Collaboration Campaign
Copyright 2009 Trend Micro Inc.
Virtualisation Campaign – optional CTA
Copyright 2009 Trend Micro Inc.Classification 9/15/2010 12
CNET CPVM Virtualisation Campaign Process
CNET
Database
eDM
Campaign
Registration
Microsite Thank You edm
Telemarketing
To non email respondents
to generate registrations
& qualified leads
QC & Data Transfer
Email and Telemarketing
registration data quality
checked, leads graded
and data transferred
to client or partners
for follow up
Follow up Email
To telemarketing
respondents with dummies
guide attached
Client
Database
List Washing
Copyright 2009 Trend Micro Inc.Classification 9/15/2010 13
CNET Gartner Virtualisation Campaign (Stand alone and/or back end to VSS)
CNET
Database
eDM
Campaign
Registration
Microsite
Resource
Microsite
Telemarketing
To non email respondents
to generate registrations
& qualified leads
QC & Data Transfer
Email and Telemarketing
registration data quality
checked, leads graded
and data transferred
to client or partners
for follow up
Follow up Email
To telemarketing
respondents with dummies
guide attached
Client
Database
List Washing
Copyright 2009 Trend Micro Inc.Classification 9/15/2010 14
CNET Threat Management Gartner Endpoint Campaign Process
CNET
Database
eDM
Campaign
Registration
Microsite
Resource
Microsite
Telemarketing
To non email respondents
to generate registrations
& qualified leads
QC & Data Transfer
Email and Telemarketing
registration data quality
checked, leads graded
and data transferred
to client or partners
for follow up
Follow up Email
To telemarketing
respondents with dummies
guide attached
Client
Database
List Washing
Copyright 2009 Trend Micro Inc.Classification 9/15/2010 15
Campaign Office Scan 10.5CNET Campaign Process (VDI version)
CNET
Database
eDM
Campaign
Registration
Microsite
Resource
Microsite
Telemarketing
To non email respondents
to generate registrations
& qualified leads
QC & Data Transfer
Email and Telemarketing
registration data quality
checked, leads graded
and data transferred
to client or partners
for follow up
Follow up Email
To telemarketing
respondents with dummies
guide attached
Client
Database
List Washing
Copyright 2009 Trend Micro Inc.
Compliance Web Linkshttp://us.trendmicro.com/us
/home/enterprise/
Classification 9/15/2010 16
Compliance
Campaign NEW
Copyright 2009 Trend Micro Inc.
FST Compliance Web Site http://us.trendmicro.com/us/solutions/enterprise/security-
solutions/compliance/
Classification 9/15/2010 17
Copyright 2009 Trend Micro Inc.
Co marketing Reseller Campaign examples
Copyright 2009 Trend Micro Inc.
CIAB - TM and Vmware joint campaign
Copyright 2009 Trend Micro Inc.9/15/2010 20
Classification
Landing Page
Consists of eDM, DM, landing page, white paper & telemarketing.
CIAB – Virtualisation – NEW CPVM
Copyright 2009 Trend Micro Inc.9/15/2010 21
CIAB – Rethink Endpoint SecurityConsists of eDM, DM, landing page, white paper & telemarketing
Copyright 2009 Trend Micro Inc.
CIAB – Web Gateway Security
Classification 22
InterScan Web Security Virtual Appliances
+ Advance Reporting & Management
Offers include:
1. 20% competitor cross grade discount
2. Advance Reporting Management Module
complimentary offer
3. White paper.
Consists of eDM, DM, landing page, white paper & telemarketing.
Front of Direct Mailer
Copyright 2009 Trend Micro Inc.
CIAB – Virtualisation –Deep SecurityConsists of eDM, DM, landing page, white paper &
telemarketing.
Front of Direct Mailer
eDM
Copyright 2009 Trend Micro Inc.
CIAB – K-12 Education Segment
Classification 24
Offers:
1. NSS Labs report
2. Up to 60% Discount including the following
solutions:
NeatSuite Premium, OfficeScan Adv, Worry Free
Business Security, Data Loss Prevention &
InterScan Web Security Virtual Appliance.
Promo Code SPA-019-09
Consists of eDM, DM, landing page, white paper & telemarketing.
Copyright 2009 Trend Micro Inc.
Local Government Umbrella Campaign
• Target Audience
– New Business/Customers
– Primary- Local Councils 1,553 Prospect database base
• Solution Focus
– Hosted Email Security: Message Labs why they were interested in hosted email security was to reduce the workload on their email servers.
– Virtual Security (IWSVA/CPVM & Deep Security): Councils are now using benefits of utilizing this infrastructure for gateway security.
Copyright 2009 Trend Micro Inc.
Indian Vertical Segments
Copyright 2009 Trend Micro Inc.
Joint Indian TM Vmware