applying behavioural insights - local government association€¦ · you can also buy more bags at...

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Source: Mani et al. (2013)

Source: Bettinger et al. (2012)

40.4% 42.4%48.8%

Original New New + image

96% of Medway Council Tax is paid promptly. You are currently

in the very small minority of people who have not paid on time..

Control Treatment

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