applying behavioural insights - local government association€¦ · you can also buy more bags at...
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Source: Mani et al. (2013)
Source: Bettinger et al. (2012)
40.4% 42.4%48.8%
Original New New + image
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96% of Medway Council Tax is paid promptly. You are currently
in the very small minority of people who have not paid on time..
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Control Treatment
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