applying the terms. marketing is the process of developing, promoting, and distributing goods and...

Applying the Terms

Marketing is the process of developing, promoting, and distributing goods and services to meet customer wants and needs.

Goods: tangible (can touch) Example: pen, football, t-shirt

Services: intangible (cannot touch) Example: dry cleaner, waiter, teacher

Target Market: “focuses all marketing decisions on the specific group of people you want to reach”

EXAMPLE: The Target Market for the School Store is high school students, parents, and Falcon fans.

dividing the total market into smaller groups of people who share specific needs & characteristics

Demographics: “statistics that describe a population in terms of personal characteristics” Age Race Gender Income level

Used to describe Target Market

The marketing concept:“states that to make a profit a business must focus all efforts on satisfying the needs & wants of the customer”

The marketing mix: “The 4 P’s”

ProductPlacePricePromotion

Students divide into teams of 2-3 people

Design a new item for the BWHS school store (may use customink.com to complete design)

Apply the Marketing Mix to this new product

Create a PPT presentation to present to class