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13thINTERNATIONAL CONGRESS
OF SHOPPING CENTERS
AND CONFERENCE OF
THE AMERICAS
September 15-17, 2014Transamérica Expo Center, São Paulo
BRAZIL
SEPTEMBER 16
C O N G R E S S
9:00 A.M. KEYNOTE LECTURE
10:00 A.M. POLITICS AND ECONOMY – PROBABLE SCENERIES
Cristiana LôboPolitical Journalist,
GloboNews
Cristina SerraPolitical Journalist TV,
Globo
Cristiano RomeroJournalist & Executive
Editor, Valor Econômico
SEPTEMBER 16
C O N G R E S S
11:30 A.M. NEW VENTURES & TRENDS
Marcos CarvalhoCo-President, Ancar Ivanhoe
Claudio SallumManaging Manager, Lumine
Renato RiquePresident, Aliansce
SEPTEMBER 16
C O N G R E S S
12:30 P.M. DIGITAL WORLD: ATTRACTIVENESS AND ENTERTAINMENT ATSHOPPING MALLS
This speech will approach the main changes resulting of the digital world to market, as well as digital strategieswhich may leverage and expand business at shopping malls.
Martha GabrielSpeaker & Digital Marketing
Consultant, HSM
Bruno MontoroFacebook Brazil
SEPTEMBER 16
C O N G R E S S
Roberto MeirPublisher & CEO,
Grupo Padrão
THE EVOLUTION OF BRAZILIANCONSUMERS
AUDITORIUM 1 | 02:30 P.M. AUDITORIUM 2 | 02:30 P.M.
INTERNATIONAL BRANDS: ATTRACTIONFOR THE BRAZILIAN MARKET
Ana F. Auriemo de Magalhães
Development & Planning, JHSF
Rodrigo PeresE-Business Marketing Manager, Multiplan
Felipe MendesCEO, GFK
SEPTEMBER 16
C O N G R E S S
03:30 P.M. ARCHITECTURE & VISUAL MERCHANDISING – HOW TO CREATEEXPERIENCES FOR VISITORS
Jeremy McMullinCEO, DESIGNCORP
International & MARKiTECTURE
Sylvia DemestrescoFounder and Presidente,
IMB
Manoel Alves Lima Managing Partner
FAL
AUDITORIUM 1
SEPTEMBER 16
C O N G R E S S
03:30 P.M. DEBATING MARKETING AT SHOPPING CENTERS: MISTAKES, SUCCESSES& TRENDS
Aline Zarouk Marketing Director at Iguatemi Empresa de Shopping Centers
Laureane CavalcantiCorporate Marketing Manager
at Sonae Sierra Brasil
Mariana CarvalhoMarketing Director at Ancar
Ivanhoe Shopping Centers
Maria Fernanda PaoliCorporate Marketing Manager at BRMALLS
AUDITORIUM 2
Mediator:Eduardo Augusto Andrade
Teacher Fundação Dom Cabral
SEPTEMBER 16
C O N G R E S S
PRESENTATION OF AWARDED PROJECTS– SUCCESSFUL CASES
AUDITORIUM 1 | 05:30 P.M. AUDITORIUM 2 | 05:30 P.M.
SPEECH “WHAT THE EYES DON’T SEE,CUSTOMERS DON’T FEEL”
Luiz Alberto MarinhoManaging Partner
GS&BW
Fátima LourençoAuthor of the Book “Vitrina – Veículo de Comunicação e
Venda”
SEPTEMBER 17
C O N G R E S S
10:00 A.M. SAFETY & SUSPECT IDENTIFICATION: READING EMOTIONS & UNDERSTANDINGFACIAL EXPRESSIONS
To find out what shopping malls’ visitors and employees are really up to, it is important to “read” what they are thinkingand feeling. This first interactive speech will approach psychological models behind truth and lie, as well as skillsrequired to identify hotspots in facial expressions, understand body languages and the voice of people visiting theplace. Cliff Lansley will bring a research made by Prof. Paul Ekman, as well as provide all participants with a live test.
Cliff Lansley CEO, Paul Ekman International
SEPTEMBER 17
C O N G R E S S
9:00 A.M. SHOPPING CENTER & RETAILER DEBRIEFING: A SYMBIOTIC RELATIONSHIP
Luiz Fernando VeigaPresident,ABRASCE
Carlos Jereissati FilhoPresident, Iguatemi
Empresa de Shopping Centers
Cristina FrancoPresident,
ABF
Henrique FalzoniManaging Partner,
Enplanta Engenharia
SEPTEMBER 17
C O N G R E S S
11:30 A.M. LEADERS: HOW TO INSPIRE & GENERATE MOTIVATION
The present days of market and economic uncertainty, and subsequent imperative need of competition, itis up to companies’ leaders to create and maintain na environment aimed at an excellent performance byenabling a high-performance environment/culture. Such environment has to be selective, that is, withabove-average commitment and full of trust, autonomy, celebrations, and feedback at the same time.
Pedro MandelliOrganizational Change
Consultant
SEPTEMBER 17
C O N G R E S S
12:30 P.M. THE FUTURE OF RETAIL
The numerous e-commerce channels and the change in consumers’ behavior require changes in the retailsector. Piers Fawkes will speak about the great challenges and trends driving changes in this sector, as well asnew strategies from brands to provide experiences that leverage sales. Piers will also emphasize the maintrends of The Future of Retail report, which brings new developments expected to standout in the retail sector.
Piers FawkesCEO, PSFK
(Speaker at NRF 2014)
SEPTEMBER 17
C O N G R E S S
02:30 P.M. RUDOLPH GIULIANI - LEADERSHIP IN TIMES OF CHANGE & CRYSIS.NEW YORK AND THE ZERO TOLERANCE POLICY
Rudolph Giuliani107th Mayor of New York City
SEPTEMBER 17
C O N G R E S S
03:30 P.M. LIFE & CAREER – A POSSIBLE BALANCE
Vital Balance (professional life is a part of life, not the whole of it) Personal Integrity (if I divide myself, comes suffering; if I share myself, comes harmony) Mental Generosity (teaching what I know makes me more competent) Moral Honesty (exemplary coherence is to practice what you teach) Intellectual Humility (to ask the unknown is a sign of progressive intelligence) Focused Persistence (result is a planned construction, and not simply waiting)
Mario Sergio CortellaPhilosopher & Writer
SCHEDULE SEPTEMBER 16 (TUESDAY)*
C O N G R E S S
Time Event Speakers
8:00 – 8:45 -
8:45 – 9:00 OPENING SESSION Luiz Fernando Pinto Veiga, President at Abrasce
9:00 – 10:00 KEYNOTE LECTURE
10:00 – 11:00 POLITICS & ECONOMY – PROBABLE SCENERIES Cristiana Lôbo, Political Commentator at Globo NewsCristina Serra, Political Journalist at TV GloboCristiano Romero, Executive Editor & Commentator for Valor Econômico
11:00 – 11:30 COFFEE BREAK -
11:30 – 12:30 NEW VENTURES & TRENDS – MARKET CYCLE Marcos Carvalho, Copresident at Ancar Ivanhoe Shopping CentersRenato Rique, President at Aliansce Shopping Centers Claudio Sallum, Managing Manager at Lumine
12:30 – 1:30pm DIGITAL WORLD: ATTRACTIVENESS & ENTERTAINMENT AT SHOPPING CENTERS Martha Gabriel, International-Renowned Speaker and Professor at HSMBruno Montoro, Facebook Brazil
1:30 – 2:30pm LUNCH -
BREAKAWAY SESSIONS
2:30 – 3:30pm ROOM 1 – INTERNATIONAL BRANDS: ATTRACTION FOR THE BRAZILIAN MARKET
ROOM 2 – THE EVOLUTION OF BRAZILIAN CONSUMERS
Ana Auriemo Magalhães, Development & Planning at JHSF
Roberto Meir, Publisher and CEO Grupo PadrãoRodrigo Peres, e-Business Marketing manager at MultiplanFelipe Mendes, President – director at GFK no Brasil
3:30 – 5:00pm ROOM 1 – ARCHITECTURE & VISUAL MERCHANDISING: HOW TO CREATE EXPERIENCES & GREAT SURROUNDINGS
ROOM 2 – DEBATING MARKETING AT SHOPPING CENTERS
Manoel Alves Lima, Architect & Managing Partner at FAL, Design Estratégicopara VarejoJeremy McMullin, CEO & Lead Designer at Design Corp InternationalSylvia Demetresco, Founder of Instituto Merchandising Brasil
Mediador:Eduardo Augusto Andrade, Professor at Fundação Dom CabralSpeakers:Aline Zarouk, Marketing Director at Iguatemi Empresa de Shopping CentersMaria Fernanda de Paoli, Corporate Marketing Manager at BRMALLSMariana Carvalho, Marketing Director at Ancar Ivanhoe Shopping CentersLaureane Cavalcanti, Corporate Marketing Manager at Sonae Sierra Brasil
5:30 – 6:30 pm ROOM 1 – PRESENTATION OF AWARDED PROJECTS – SUCCESSFUL CASES
ROOM 2 – WHAT THE EYES DON’T SEE, CUSTOMERS DON’T FEEL
Luiz Alberto Marinho, Managing Partner at GS&BW
Fátima Lourenço, Author of the Book “Vitrina Veículo de Comunicação e Venda”
SCHEDULE SEPTEMBER 17 (WEDNESDAY)*
MINORS ALTERATIONS MAY BE DONE
Horário Palestra/ Painel Palestrantes
8:00 – 9:00 ACCREDITATION -
9:00 – 10:00 SAFETY & SUSPECT IDENTIFICATION: READING EMOTIONS & UNDERSTANDING FACIAL EXPRESSIONS Cliff Lansley, CEO at Paul Ekman International
10:00 – 11:00 SHOPPING CENTER & RETAILER – A SYMBIOTIC RELATIONSHIP Mediador:Luiz Fernando Pinto Veiga, President at AbrascePalestrantes:Carlos Jereissati Filho, President at Iguatemi Empresa de Shopping CentersHenrique Falzoni, Managing Partner at Enplanta EngenhariaCristina Franco, President at ABF – Brazilian Council of Franchising
11:00 – 11:30 COFFEE BREAK -
11:30 – 12:30 LEADERS: HOW TO INSPIRE AND GENERATE MOTIVATION Pedro Mandelli, Organizational Change Area Consultant & Managing Partner at Mandelli&Loriggio
12:30 – 1:30pm THE FUTURE OF RETAIL Piers Fawkes, CEO at PSFK
1:30 – 2:30pm LUNCH
2:30 – 3:30pm SPEECH WITH RUDOLPH GIULIANI“LEADERSHIP IN TIMES OF CHANGE & CRYSISNEW YORK AND THE ZERO TOLERANCE POLICY”
Rudolph Giuliani, 107th Mayor of New York City
3:00 – 4:30pm LIFE & CAREER: A POSSIBLE BALANCE Mario Sergio Cortella, Philosopher & Writer
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