apsotw - yorkshire tea

Stephanie Kellystephanie.a.kelly@gmail.co

mstephanieakelly.wordpress.c

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Account Planning School of the Web Assignment

Assignment: To develop a vision for Yorkshire Tea.

Tea drinking is seen as a quintessential British tradition, with 130 million cups drunk every day.

- Daily Mail Report, June 2008

A. Cup. Of. Tea.If you ask 130 million people what they’re ideal cup of tea is, you’ll get 130 million

different answers.

Some would give you a specific brand.Or they’re favorite brew.

Some would say ‘with honey.’While others would contest that milk should be the only

addition.

And still, some wouldn’t even mention tea.

Living the New York City: It’s my cup of tea.

Tuesday Night Live Jazz: That’s my cup of tea.

Making Cookies with Mom: That’s my cup of tea.

Knitting A Scarf for Winter: That’s my cup of tea.

Seeing The World: That’s my cup of tea.

Falling From The Sky: That’s my cup of tea.

Completing the New York Times Crossword: That’s my cup of tea.

Changing The World, One Tree At A Time: That’s our cup of tea.

Tea occasions represent an

opportunity in the day to do something

for yourself. Whether it’s

enjoying a cuppa in the morning or

before bed, chatting with girlfriends or

gossiping with coworkers, reading a

book or browsing your favorite

magazine.

These moments allow time for

enjoyment and relaxation in a world

plagued by chaos, overbooked

schedules and deadlines.

So, whether you cup of tea is a moment in your day - or a more

figurative interpretation,

it’s time to…

‘Find your cup of tea.’

Image Credits

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Needled.wordpress.com

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