are you listening comfortably
Post on 17-Feb-2017
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The Power of Customer ReviewsBen Clarke-SmithHead of Customer Success
are you listening comfortably?
Trusted conversations
Complete coverage
No lengthy questionnaires
At the right time
To the right people
Reviews influence 89% of purchasing decisions
Source: BrightLocal Consumer Report
Customer feedback has changed
Online or instore
Desktop, mobile or tablet
Text, pictures and video
24hrs a day, 7 days a week
Categorised
Quantified
100% verified
95% of unhappy customers would return
Source: National Association of Retail Marketing
Clarity of insight
Actionable insights
Automated reporting
One to one
One to many
Trend analysis
Customer profiling
Understanding
72% say positive reviews increase trustSource: BrightLocal Consumer Report
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