arja sarre
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ERIAFF Conference 11th June 2014
Arja Sarre
Project Manager
Seinäjoki Region Business Development Centre
Agenda today
• What is the Food World of the Future
• Key activities
• Future is here !
Vision
Food World of the Future
is an internationally known
research and development platform with large networks in the field of
food and food systems
The aim is to contribute to the development of customer-oriented,
profitable and sustainable
innovations
that increase people’s wellbeing
Food World of the Future – an investment in the future food
– Food Province House – a landmark of the
Food Province – 9000m2 office and laboratory facilities
– Pilot factory n. 2500 m2 , pilot production and start up companies
– Future restaurant and shop - a research and development platform for food and food related innovations
Benchmark: Food Valley, Wageningen, NL ”Restaurant of the Future”
• R&D organisation for innovation in healthy and sustainable food and biobased products
• Working with industry, governmental authorities and other knowledge institutes
• Building on the science of Wageningen University
• Chosen for professionalism, innovative market oriented solutions and high scientific standing
• Applied research lines around food technology, consumer science, food logistics, information management, health and sustainability
Background
• Traditional research methods (focus groups, on line and telephone research panels) affect on peoples opinions, attitudes and choices
Real life observation and non intrusive methods
People are observed in their everyday life and environment and their behaviour is studied by combining the traditional and new (observational) research methods
The Restaurant of the Future
50 cameras in the ceiling
Cashier data
Card reader identifies the customers
Areas of consumer research
• Products, packages, concepts, service models, pricing, promotions, presentation
The influence of e.g. enviroment and
information on the behaviour
Buying behaviour
Consumption behaviour
Future is here !
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