armchair astronauts: the pdxdmc bootcamp

corey@exprimamedia.com

www.exprimamedia.com

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Text

Text

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This is not a book

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“Wholly new forms of encyclopedias will appear, ready made with a mesh of associative trails running through them… There is a new profession of trail blazers, those who find delight in the task of establishing useful trails through the enormous mass of the common record.”

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“Man will see around the world. Persons and things of all kinds will be brought within focus of cameras connected electrically with screens at opposite ends of circuits, thousands of miles at a span… The instrument bringing these distant scenes to the very doors of people will be connected with a giant telephone apparatus transmitting each incidental sound in its appropriate place.”

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“Whatever they may do, authors do not write books. Books are not written at all. They are manufactured by scribes and artisans, by mechanics and other engineers, and by printing presses and other machines.”

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“Whatever they may do, authors do not write books. Books are not written at all. They are manufactured by scribes and artisans, by mechanics and other engineers, and by printing presses and other machines.”

“There is no comprehension of any written piece that does not at least in part depend upon the forms in which it reaches its reader.”

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"More than a boundary or a sealed border, the paratext is, rather, a threshold." It is "a zone between text and off-text, a zone not only of transition but also of transaction: a privileged place of pragmatics and a strategy, of an influence on the public, an influence that ... is at the service of a better reception for the text and a more pertinent reading of it.”

"...a fringe of the printed text which in reality controls one's whole reading of the text".

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Print Paratext:

Book coversBlurbsPaper weightTypographyLayoutConventional punctuationIllustrationsFootnotes------IndexesBook StoresLibraries

Digital Paratext:

Use FlowWireframesVisual designNavigationChromeTypographyMultimediaSocial MediaHow To------SearchIndexes (!)Book Stores (!)Libraries (!)

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Alphabet, radio, TV all encourage the

dominance of a single sense - a form of

hypnosis.

Media that encourage the interplay of all

senses provide the “haptic harmony” of

the old days.

“...our new electronic culture provides

our lives again with a tribal base.”

The Post-Book Era: Armchair Astronauts

The Post-Book Era: Armchair Astronauts

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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation._M.M.

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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation._M.M.

Interaction Design (IxD) defines the structure and behavior of interactive products and services. Interaction Designers create compelling relationships between people and the interactive systems they use. _IXDA Website

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To Publish (v) :

early 14c., "to make public," from M.E. publicen (c.1300), altered (by influence of banish, finish, etc.) from O.Fr. publier, from L. publicare "make public," from publicus "public"

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Marketing:

...the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

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Marketing:

Enrolling people to take an active roll in your story.

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The Post-book Era: Armchair AstronautsExperiencing multifarious curated content in intentionally designed containers.

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Immersive | Nontrivial

The Post-book Era: Armchair AstronautsExperiencing multifarious curated content in intentionally designed containers.

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The Post-book Era: Armchair AstronautsExperiencing multifarious curated content in intentionally designed contexts.

CopyInteractivesVideoAudio

Notation & CommentaryHighlighting & MarkingBookmarkingReading ActivitySocial AnnotationSocial Activity

Publisher Provided User Generated

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The Post-book Era: Armchair AstronautsExperiencing multifarious curated content in intentionally designed contexts.

curate (n.) late 14c., "spiritual guide," from Medieval Latin curatus "one responsible for the care (of souls)," from Latin curatus, past participle of curare "to take care of" (see cure (v.)). Church of England sense of "paid deputy priest of a parish" first recorded 1550s.

By the 17th century: a manager or steward, an officer of a university, or a person in charge of a museum, art gallery, library, or the like.

(v.) “to act as curator of (a museum, exhibits, etc.); to look after and preserve.”

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The Post-book Era: Armchair AstronautsExperiencing multifarious curated content in intentionally designed contexts.

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corey@exprimamedia.com

www.exprimamedia.com

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