artesian connections 2014 social selling brand building

Proprietary & Confidential ©2014 Artesian Solutions Limited

Dale Roberts

VP Professional Services

dale.roberts@artesiansolutions.com

@decisionhacker

Social Seller, Seven Habits, First Steps

Business Imperative

The prevailing theme for business growth for the next decade (Paul Greenberg)

Number One Strategic Digital Priority for Senior Executive (McKinsey, 2013)

Primary driver of growth (BlueWolf)

No 1 Priority for the CEO (IBM)

Seven Habits

Habit #1 Be Proactive.Habit #2 Build a Network Habit #3 Listen Habit #4 Become a Brand Habit #5 Practice 360o Networking Habit #6 Nurture your Network Habit #7 Be in Service to Your Customers

Habit #4 Become a Brand

Reasons Not To Build a Personal Brand

1. I don’t have the time

2. It is not important

3. I don’t know how

4. I don’t see the value

5. I’m too old

5

Everyone Should Have a Personal Brand

Proprietary & Confidential ©2014 Artesian Solutions Limited

6

People Trust People7

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So Perhaps A Little Closer9

Perhaps A Little More Professional10

Perhaps without the car …11

…Oh and err without the helmet

Perhaps Just Not12

(Yes, all genuine LinkedIn Pictures)

Top Photo Blunders

1. With your four legged friend (Only If you are a veterinarian)

2. A group shot (Save Where’s Wally for your Kids)

3. A photo of your baby (we’re thrilled but it doesn’t belong on LI)

4. An old photo (Really, you look distinguished)

5. On the Beach (Match.com maybe, LI definitely not)

6. Wedding Photo (So it’s taken by a pro - it doesn’t make it professional)

7. Pixelated or Stretched (Save it for the funhouse mirrors)

8. Too serious (Show some vital signs, not a wide eyed vacant sign)

9. An avatar or caricature (Only if you really are a superhero or cartoon)

10. Your product or company logo (People want to connect to YOU)

Top 10 Photo Blunders #114

Your Social Profile

The Perfect Summary Checklist

1. Never leave it blank. It’s your elevator pitch2. Your value to your customers. Not your job title.3. Be bold, be brief, be gone. Keep it short4. Keep it professional5. But not dull6. Use a conversational tone7. Showcase yourself8. Convey energy and passion9. Use the right (key)words10. The worse place for typos

Profile Picture TwitterI don’t care

I am a fake account

I really don’t understand this Twitter

thingy

Personal Branding Twitter Bio18

Twitter Bio DNA1919

What you do

What you will share

Personality

VP Professional Services, Author

Social Selling, Big Data, Gamification

Hobbies, humour

Twitter Bio Generator

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20

Personal Branding Twitter21

Personal Branding Twitter22

Twitter Listener23

Follow • Regulators• Industry publications• Thought leaders• Market leading companies

1. Email signature

2. Business cards

3. Other public profiles

Add Your Social Profiles to

1. Email signature

2. Business cards

3. Cross link on other profiles

4. Presentations

Personal Branding is More than a Profile and a Picture25

Those characteristics that make you unique and how you communicate that to the world. The objective of personal branding is professional success and is directly linked to the success of the company we serve

– Dan Schawbel

“

Reasons to Communicate

Engagement Channels27Blogs and Other ContentNo identification (Reputation)

Linked InIdentified Contacts (Nurturing)

Email, DirectActive Contacts (Engaging)

TwitterLoose Connection (Prospecting)

Artesian Social Gestures

Use Social Signals

1. Build eminence and reputation

2. Prospect

3. Nurture

4. Engage an active customer

5. Stay top of mind when a campaign is long or delayed

6. Use insights to drive next action instead of chasing

Brand Building in Artesian

1. Be Trustworthy. Read the insight rather than blind share

2. Be Human. Change default and template text

3. Play the long game not quarter end panic. Use Artesian to build reputation, prospect, nurture as well as engage

4. Give to get. Be generous in your sharing, use market insights. What do you know about your customers customers?

Thank You

Dale Roberts

W: artesiansolutions.com

E: dale.roberts@artesiansolutions.com

T: @decisionhacker

L: http://uk.linkedin.com/in/dalesroberts/