artez interactive - trends in 'a-thon' fundraising

Trends in ‘a-thon’ Fundraising

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Dianne Sheridan, VP Client Services

Artez

Lee Angus, National Manager, Relay for Life Canadian Cancer Society

Top 20 Walks/Runs/Rides

Canada 20092009 Rank Organization Event Name

1 The Canadian Cancer Society Canadian Cancer Society Relay For Life

2 CauseForce The Ride to Conquer Cancer

3 CauseForce The Weekend to End Breast Cancer

4 Canadian Breast Cancer Society CIBC Run for the Cure

5 Terry Fox Terry Fox Run

6 Heart and Stroke Foundation of Canada Jump Rope for Heart

7 Multiple Sclerosis Society of Canada MS Walk

8 Juvenile Diabetes Research Foundation

Canada

TELUS Walk to Cure Diabetes

9 Heart and Stroke Foundation of Canada Big Bike

10 Anonymous National Event Anonymous

Top 20 Walks/Runs/Rides

Canada 2009 cont’d2009 Rank Organization Event Name

11 Big Brothers Big Sisters of Canada Bowl for Kids Sake

12 Juvenile Diabetes Research Foundation

Canada

Ride for Diabetes

13 Children’s Miracle Network Walmart Walk for Miracles

14 Kids Help Phone Walk for Kids Help Phone

15 CauseForce Underwear Affair

16 Alzheimer’s Association Alzheimer’s Memory Walk

17 Easter Seals Canada Easter Seals 24 Hour Relay

18 Parkinson Society Canada Superwalk for Parkinson’s

19 Canadian Cystic Fibrosis Foundation Great Strides Walk

20 Ovarian Cancer Canada Winners Walk of Hope

Top 20 Review

• Gross Revenue $247M ($232M in 08)

• 6.5% increase over 2008

• 13 events posted positive growth or flat

• 7 events had a decline in revenue

• Total participants approx 1.9M

Participant Fundraising

Results

Average Offline Donations $45.67

Average Online Donations $54.20

Top 20 - % participant pledge funds raised online

10% - 58% (Congrats Kids Help Phone)

Top Performers

Total Funds Raised

Relay For Life $52.4M

% Increase

Ride to Conquer Cancer 143%

Absolute Dollars

Ride to Conquer Cancer $20M

Top 5 Event Performers

Dollars Raised

$ Raised % Increase Event Event Management

$ 52.4 M + 2.75% Relay for Life The Canadian Cancer Society

$ 34 M + 142.8% Ride to Conquer Cancer CauseForce*

$ 27.1 M - 16.6% Weekend to End Breast

Cancer

CauseForce*

$ 26.5 M - 7% CIBC Run for the Cure Canadian Breast Cancer

Foundation

$ 23. 5 M - 8.6% Terry Fox Run Terry Fox Foundation*

*Derived from public sources

Top 5 Performers

% Revenue Growth

% Increase $ Raised Event Event Management

142.8% $ 34 M Ride to Conquer Cancer CauseForce

46.7% $ 2.2 M Winners Walk of Hope Ovarian Cancer Foundation

22.2% $ 2.2 M Great Strides Walk Canadian Cystic Fibrosis Foundation

9.1% $ 2.4 M Superwalk for

Parkinson

Parkinson Society of Canada

7.7% $ 7 M Big Bike Heart and Stroke Foundation Canada

Top 5 Performers

Absolute $ Growth

Absolute $ Event Event Management

$20 M Ride to Conquer Cancer CauseForce

$1.4 M Relay for Life The Canadian Cancer Society

$700,000 Winners Walk of Hope Ovarian Cancer Canada

$500,000 Big Bike Heart and Stroke Foundation Canada

$400,000 TELUS Walk to Cure

Diabetes

Juvenile Diabetes Research Foundation

$400,000 Great Strides Walk Canadian Cystic Fibrosis Foundation

1. Is our event fundraising market saturated?

2. The “ASK”, asking your fundraisers to fundraise for your

organization

3. Online fundraising and social media; are you ready?

4. Increased focus on team recruitment and influencers

5. Data collection and analysis is KEY!

6. Is your organization ready for event fundraising in 2010?

Peer-to-Peer Event

Fundraising Best Practices

Key Takeaways1. Online fundraising & the new engagement

channels Twitter/Facebook Are you ready?

2. Focus on the “ASK” - for improved

fundraising results

3. Focus on your influencers – companies,

groups and Team Captains

4. Data collection and analysis is key

More webinars for you...Top 5 Online Fundraising Ideas for Schools & UniversitiesTuesday, March 9th at 2 p.m. EST (North America)

Register at www.artez.com

Presenters:

Mark Sutton

President & CEO, Artez USA

Jeff Wright

Associate Director – Annual Giving, University of Alberta

Calendar notes...

• March 9 – NTen, London UK

• March 30 – ArtezInterAction US Washington, D.C.

• April NTEN in Atlanta & AFP in Baltimore

Thank you

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