Online Fundraising Tips & Case Studies

Philip King &Vanessa Juriansz

Vanessa

Philip

We’re proud of our clients...big & small

The more things change...

...the more they are the same

• People don’t have time

• People do better in groups

• People give to people...particularly online

•Good stories make people act!

1.4 BILLION will use the INTERNET today

3.3 BILLION will use their

MOBILE PHONE today

Fundraiser’s dilemma #1

Expensive, Invasive

One Solution = ePhilanthropy

Fundraiser’s Dilemma #2:

The Economy!

One Solution = ePhilanthropy

“How Much Are Canadians Giving, How Are They Giving and How Has This Changed in the Digital World?”

Q12. Over the last year, have you donated to a charity you had never given money to before?Q13. What was the main reason why you donated to this charity?

Main Reasons for Donating to New CharityMain Reasons for Donating to New Charity

24%24%24%24%Friend/acquaintance/family Friend/acquaintance/family member asked me to donatemember asked me to donateFriend/acquaintance/family Friend/acquaintance/family member asked me to donatemember asked me to donate

16%16%16%16%Particular charity does good Particular charity does good workworkParticular charity does good Particular charity does good workwork

16%16%16%16%Charity asked me to donateCharity asked me to donateCharity asked me to donateCharity asked me to donate

12%12%12%12%Affected by the work they doAffected by the work they doAffected by the work they doAffected by the work they do

10%10%10%10%Memoriam GiftMemoriam GiftMemoriam GiftMemoriam Gift

Interest in Donating Online

Interested

Neutral

Not Interested

Q8. To what extent, if at all, are you interested in having the ability to make a financial donation online to a charity or non-for-profit of your choice? Please use the following 7-point scale

41% of donors who are 41% of donors who are interested in donating online interested in donating online have not done sohave not done so before… before…

41% of donors who are 41% of donors who are interested in donating online interested in donating online have not done sohave not done so before… before…

Tip:

Act Big Online

Tip: Don’t think

“I need to

Control my

Brand”

Share it...

Tip:

Remember that

People Give to

People

People give to People

Event or Campaign

Groups and Teams

Fundraisers

Artez Social Network

Donors

If your wish were granted...

Become a Donor?

Become a Fundraiser?

Tip:

Make A

Fundraise Now

Button

Not all digital fundraisers are

equal•80% of funds will be found by 20% of the people

•Identify them early

•Treat them differently

Find your ‘sneezers’

• Epidemics teach us that disease is spread unevenly

• Some individuals are particularly contagious, named ‘sneezers’

•What if instead of a ‘sneeze’ the action is an ‘ask’

2008 2009 % Chg.

# Fundraisers Registered 381 606 +50%

# Teams 28 42 +50%

$ e-Gifts (Average) $507,365 ($152) $1,221,750 ($152) +63%

# e-Gifts 3,961 9,676 +64%

# Participants with 1+ online sponsors

263 457 +74%

Average # of e-Gifts / Fundraiser

14.8 20.9 +41%

Ave $ e-Gifts / Fundraiser $1,942 $3,668 +89%

Top 10 Fundraisers $278,082 $452,112 +63%

Case Study: Sneezer Metrics

Sneezers surprise you

£ 1 million

Fundraising in the Long Tail...Getting $10 more

from 1000 People

Tip:

Set Realistic

Targets

e25e25

Tip: Don’t believe that

If you Build It

They Will Come

Tip:

Experiment

Test, measure and adjust.Test, measure and adjust.

Test, measure and adjust.

“It’s not about how it looks ... it’s about how

it CONVERTS!”

“It’s not about how it looks ... it’s about how

it CONVERTS!”

Total Visitors

Visit Donation Page(s)

Start Donation

Complete Donation

54 Visitors Complete Donation

65%

35%

5%

114 Complete Donation

Why important?

User Experience: Indulgent database

filling?

Tip:

Focus on the

“Fundraising”

half of Digital

Fundraising

Tip:

Surround

Yourself with

Digital People

Total revenues = $535,000 +

Average of $770 dollars raised per online event

1005 Facebook fans

Campaign launching again this summer

http://www.buyakidsometime.ca/

vs. the same timeframe in 2008:

More than 2.5 times the revenue

12 times more new monthly donors acquired

The campaign will be relaunched for the 2010 holiday season

The more things change...

...the more they are the same

• People don’t have time

• People do better in groups

• People give to people...particularly online

•Good stories make people act!

Enjoy our website: www.artez.com

Listen to us on iTunes: “Digital Fundraising Podcast”

Follow Artez on Twitter: @artezonline

Like Us on Facebook: facebook.com/artezinteractive

Questions?