arts and social media

Social Media & the Arts

Measuring the field

@devonvsmith

207 arts organizations39% Bay Area; 7% international; 54% rest of US

as of April 13, 2011benchmark yourself at bit.ly/ArtsBenchmark

Salim

A.R.T./New York Alliance for ArtsAmericans for the ArtsArts BostonArts Council Silicon ValleyArts Orange County Austin Creative AllianceChorus America Dancers' Group Fractured AtlasLA Stage AllianceLeague of Chicago TheatresNational Endowment for the ArtsPhiladelphia Cultural Alliance Pittsburgh Arts Council Showup.com Theatre Bay AreaTheatre Communications GroupTheatre Development FundTheatre Puget SoundToronto Alliance for the Performing Arts

Anna Crucis Women's ChoirBay Area Men's SymphonyBoston Gay Men's ChorusChanticleerChoral ArtsFolsom Street FairGay Men's Chorus Los AngelesGay Men's Chorus of Washington DCGolden Gate Men's ChorusHeartland Men's ChorusLesbian and Gay Chorus of San Franciscolondon gay men's chorusNew York City Gay Men's ChorusResounding HarmonySeattle Men's ChorusStraight No ChaserThe San Francisco Gay Men's ChorusTurtle Creek ChoraleTwin Cities Gay Men's ChorusVocal Essence

African American Arts and Culture ComplexArthouse at the Jones CenterArts and Services for Disabled IncArts Project AustraliaAS220CounterPulseCreative ClayCreative GrowthCreativeTimeCreativity ExploredCultural Development Corporation of DCDiverseWorksDjerassi Resident Artists Program Fountain GalleryGallery 16Hyde Park Arts CenterIndefinite Arts SocietyIntermedia ArtsIntersection for the ArtsIntuit: Center for Intuitive and Outsider ArtJanet Pomeroy CenterJapanese Cultural Community CenterJewish Community Center of San FranciscoKala Art InstituteLa PenaMission Cultural CenterMuseum of Craft and Folk ArtNeedles and PensNiad Art CenterPure Vision ArtsReal Art WaysSouthern ExposureThe LabUC Berkeley Art MuseumVisionaries and VoicesVSA HawaiiVSA North FourthYerba Buena Center for the ArtsYoungstown Cultural Arts Center

Alonzo King Lines BalletAsian Improv ArtsAustralian Dance TheatreAXIS DanceBill T JonesCandocoChitresh Das Dance CompanyCompany BalletDancing WheelsDavid Dorfman DanceDestiny ArtsDiablo BalletDiavoloEvidence Dance CompanyFull Radius DanceJoe Goode Performance GroupLiss Fain DanceLiz Lerman Dance ExchangeLuna Dance InstituteMargaret Jenkins Dance CenterMarie ChouinardMark Morris Dance GroupParsons DanceRepertory Dance TheatreRobert Moses KinSean CurranShen Wei DanceStephen PetronioStop GapSTREBSusan MarshallTrisha Brown CompanyUrban Bush WomenWorld Arts West

Bric ArtsBumbershootCity Parks Summer StageGrand PerformancesHardly Strictly BluegrassLevitt Pavilion Pasadenalincoln centerLuminatoMonterey Jazz FestivalOutside LandsPower to the Peaceful FestivalRavinia FestivalRedlands BowlSan Francisco International Arts FestivalSan Francisco JazzSan Jose JazzSFCAT CarnavalStern Grove FestivalSXSWTreasure Island FestivalWinnipeg Folk FestivalWolf Trap FoundationYerba Buena Gardens Festival

Atlanta Jewish Film FestivalBay Area Video CoalitionCenter for Asian American MediaDC Short Film FestivalFramelineFull Frame Documentary Film FestivalHewbrew University of JerusalemIsrael Film CenterITVSJewish Music FestivalMill Valley Film FestivalOther Israel Film FestivalOutfestSan Francisco Film SocietySan Francisco Jewish Film FestivalSpielberg Jewish Film ArchiveThe Jewish TheatreToronto Jewish Film FestivalUK Jewish Film Festival

18th Street Art CenterBerkeley Art Centerdi RosaHeadlandsMattress FactoryMontalvo Arts CenterRichmond Art CenterRoot DivisionSan Francisco Museum of Modern ArtSan Jose Institute of Contemporary ArtSOM Arts

Electric WorksJewcymanilatown Heritage FoundationRayko Photo CenterSan Francisco AIDS FoundationSan Francisco Center for the BookSF CameraWorkTEDThe Crucible

Adventure TheatreBarrel of MonkeysBay Area Children's TheatreCenter for Dance in the WestChildren's TheatreChildren's Theatre of CharlotteChildren's Theatre of San FranciscoChilds Play Coterie TheatreDallas Children's TheatreDiscovery TheaterEmerald City TheatreFirst StageHawaii Theatre for YouthHERE Arts CenterImagination StageKearny Street WorkshopMalonga CenterMissoula Children's TheatreNashville Children's TheatrePS 122Ritual ProjectRoundhouseRude MechanicalsSeattle Children's TheatreSojourn TheatreSt Ann's WarehouseStage OneThe Black RepThe Children's TheatreThe Paper Bag Players

film

cultural center theatre

arts services

festival

dance

chorusother

museum/gallery

207

Build relationships, not one night stands*

*but it’s okay to be promiscuous

Why do you talk so much about

frequency?

Social Network Prevalence

Number of social networks orgs are active on

Monthly Organizational Activity

Median Network Size

User Activity

Monthly

All Time

858

82

101

69,708

19,239

4,281

217

Median Max

correla'on  does  not  imply  

causa'on

correla'on  does  not  imply  

causa'on

30 days

Median page updated every other day

More Posts More Engagement

Median Likes

Pages with custom URLs tend to be larger

Any page with > 30 users can set their custom URL at facebook.com/username

Profiles can be converted to pages at facebook.com/pages/create.php?migrate

Median Comments/Post

4% have a welcome Tab, 6% don’t land on wall

Median Likes

10 days

Twitter

Median org tweets daily

More Tweets More Engagement

~7% of followers will add you to a list

Linking Facebook to Twitter decreases engagement

YouTube

1 Year

Median org uploads 1 video / month

More uploads More views

Length of video doesn’t matter

208 off Broadway theatres October 2010, top 50 videos > 10,000 views

Diverse types of video are popular

208 off Broadway theatres October 2010, top 50 videos > 10,000 views

Older males are most prevalent viewers

208 off Broadway theatres October 2010, top 50 videos > 10,000 views

Most (but not all) views happen on YouTube

208 off Broadway theatres October 2010, top 50 videos > 10,000 views

tibchris

Flickr

1 Year

Median org uploads 20 photos / month*

*but not evenly distributed

More uploads More views

Foursquare

All time

Median venue has 21 check-ins

Venues that have been claimed have 3x more check-ins

16% of claimed venues offered a special

Median check-ins per person = 1.7

Only 5% of venues have less than 4 stars

Venues with more reviews have fewer starsVenues that have been claimed have 4x more reviews

Blogs

3 months

Median org has 7 subscribers

*Google Reader accounts for ~50% of all RSS subscribers

On average 1 comment per post

More Posts More Engagement

yourwebsite.org/blog tends to have more subscribers & engagement

30% of orgs active on other social networks