aspect bc provincial conference - how to use linkedin to establish credibility & connect with...

Enhancing Your Professional Profile Online

How to use LinkedIn to Establish Credibility & Connect with Opportunity

ASPECT 2014 Provincial

Conference

@JUHLiSELBy www.JUHLiSELBy.com

% of Recruiters who use LinkedIn?

94% of Recruiters use LinkedIn

@JUHLiSELBy

36% of Job Seekers use LinkedIn

www.jobvite.com 2014 Job Seeker Survey

@JUHLiSELBy

LinkedIn Stats

• 332 million+ professionals • 107 million in the US, 10+ million in

Canada• 4 million+ company profiles• 2.1 million groups• 2+ new members every second

http://press.linkedin.com/about Nov 2014

We’re going to cover:

• Why your online presence is important• What your clients need to do BEFORE they start

their job search• How to use LinkedIn to build credibility• How to find & gently target employers to build

relationships• How to stand our from the crowd!• Common mistakes to avoid

• “Digital footprint” can affect our personal & professional life

• We can be denied a job or other opportunity based on information found online

Why does online matter?

•Use “firstname lastname” & your city if necessary

•Check the first 10 pages

•Check all relevant links

Google yourself!

@JUHLiSELBy

What is your personal brand?

@JUHLiSELBy

•Be yourself•“Put your best footprint forward”•Craft your story to apply to what

you want to do now•Highlight strengths & skills•What do you value/stand for/believe in?•Show some personality!•Be human

Build your personal brand

@JUHLiSELBy

Build your personal brand

Add items that will show up in search:•Create content to tell your story, share your

personality, highlight strengths & showcase skills using:

Video: YouTube, VimeoPowerPoint or pdf docs: SlideshareBlog: WordPress, Tumblr, LinkedInAudio: SoundCloud, Audioboom

Before starting a job search…

#1 Reason To Have a LinkedIn Profile

#1 Reason To Have a LinkedIn Profile

@JUHLiSELBy

24/7 Global Chamber of Commerce Mixer

Connect – Living, breathing address bookRe-connect - Find past colleagues, clients, alliancesDiscover inside connections when looking for a

job or business opportunity/connectionGet Answers - Your network is full of industry

experts willing to share advice. Have a question? Just ask.

Why LinkedIn is awesome

@JUHLiSELBy

•The Credible/Professional Network

Why LinkedIn is awesome

•Long term relationship building

Why LinkedIn is awesome

Why LinkedIn is awesome•Minimal maintenance for basic presence

Profile vs. Group vs. Page

Personal Profile

”Connect”

Group“Join”

Company Page

“Follow”

•Use a professional looking profile photo •Connect with at least 100 people•Join at least 3 groups

Set your Profile up for Success

NEW: Cover banner 1400 x 425 pixels

Set your Profile up for Success

NEW: Cover banner 1400 x 425 pixels

Set your Profile up for Success

@JUHLiSELBy

• Fill out contact info completely

Set your Profile up for Success

•Fill out as many sections as you can, as completely as possible

Set your Profile up for Success

@JUHLiSELBy

Why Recommendations are Awesome

CREDIBILITY

Best Way to Get Recommendations

• Communicate BEFORE sending the invite to recommend

• Follow up promptly• Change the default message!• Recommend others

@JUHLiSELBy

Skills/Endorsements Section

• Add skills and expertise using relevant keywords – you can have 50

• One-click makes it easy• One billion+ endorsements

Get found in LinkedIn search…

5.7 billion searches in 2012

•Put keywords in your:→Headline, Summary

→Experience, Education→Skills/Endorsements

•Repeat important keyword phrases in both current & past sections on LinkedIn

Set your Profile up for Success

@JUHLiSELBy

Where to put keywords?

Set your Profile up for Success•Find relevant keywords in job

descriptions, alumni skills section, profiles of industry leaders

Set your Profile up for Success•Privacy & Settings > Profile > Edit your

public profile

How to stand out

•Use media to help tell your story

@JUHLiSELBy

•Get creative!•“About You”, “Why I want to work for XYZ”•General “Thanks for visiting my profile message•Can see # of views

How to stand out

Publish your own articles!

@JUHLiSELBy

Cover Banner & Posts!

Set up for Success – Time Mgmt

•Set up a monitoring/scheduling tool i.e. Hootsuite to:

→Schedule posts for the future→Monitor multiple LinkedIn

groups in one place

@JUHLiSELBy

• LinkedIn Pulse (Interests > Pulse)

Set Up For Success – Time Mgmt

• Adjust email notifications!

Set Up For Success – Time Mgmt

@JUHLiSELBy

• LinkedIn App > 47% of unique visitors

Set Up For Success – Time Mgmt

#1 – Connect with people you already know – individually

Top 3 Ways to Build Connections

#2 – Network in Groups

Top 3 Ways to Build Connections

#3 – Follow up & connect with new people you meet when networking

Top 3 Ways to Build Connections

Change the default message…

@JUHLiSELBy

• Share an update 1 – 3 times/week

Stay in front of your connections…

• Post images!

HOT Posting Tip…

480 x 370 pixels

Advanced Search

How To Find & Gently Target People

• Find names of key employees of a company: →From the About page on company website→From the company page on LinkedIn

• If found on website - search their “firstname lastname” on LinkedIn in Google Search

How To Find & Gently Target People

@JUHLiSELBy

LinkedIn Company Page

How To Find & Gently Target People

Check out their profile…

@JUHLiSELBy

→ See if they belong to any groups→ Join some common groups→ See if they ever comment/post

How To Find & Gently Target People

→ If you can join a common group – you can send a private message

How To Find & Gently Target People

→ Look for common connections – ask for an introduction – 5/month free

How To Find & Gently Target People

→ Comment on company page posts

How To Find & Gently Target People

• Was it someone important?

See who has viewed your profile…

Once you connect…

@JUHLiSELBy

View recent activity

Once you connect…

View recent activity

@JUHLiSELBy

Find ways to build the relationship…

Like or comment on things they

share

@JUHLiSELBy

Find ways to build the relationship…

Send an article to show you’re thinking of them, ask for a small piece of advice,

offer to connect them with someone of interest

Find ways to build the relationship…

In time, invite them for coffee or a Skype call, or ask which networking groups they prefer?

(in person or online)

#1 – Posting too often – once/day max

LinkedIn Mistakes to avoid…

LinkedIn Mistakes to avoid…#2 - Sending a private message that is

too “salesy” or a blanket group message

@JUHLiSELBy

LinkedIn Mistakes to avoid…

#3 – Allowing LinkedIn to spam your email contacts

Import an Excel csv file instead…

LinkedIn Mistakes to avoid…

LinkedIn Takeaways…

•Set your profile up for success!Fill out sections completely using relevant keywordsAdd content & media to tell your story & stand out!

•Add connections –start with people you know

•Ask for recommendations to build credibility

•Research targets you want to get to know

•Find ways to build the relationship

Questions?

Thank You! Let’s Connect!

JUHLi SELBy Social Media - 250-686-7988

connect@JUHLiSELBy.com www.JUHLiSELBy.com www.FreebirdCollective.com www.linkedin.com/company/juhli-selby-social-media Spreading the love & joy of social media one friend at a time!