assignment 5b + 5c redo

FA102a, Research and Brand

Development

Assignment One, Research Latifah Turney

“Can Technology Help Us Find Love”http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto

Assignment One, Research Latifah Turney

Online Dating To Replace Offline Datinghttp://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto

Assignment One, Research Latifah Turney

“More and more people are finding love online

which is persuading single people to explore their

online options” http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto

Assignment One, Research Latifah Turney

“Marriages formed from online connections have a

significantly lower divorce rate than marriages

formed from offline connections.”http://www.kurzweilai.net/can-technology-help-us-find-love - !prettyPhoto

Assignment One, Research Latifah Turney

“Virtual Meet up via Smartphone”

Assignment One, Description of Future Product or Service Latifah Turney

• Selected Words: Compassionate, personal, love,

create, online, marriage, finder.

• Name Possibilities: Personal Marriage Finder,

Love Creator, Love Finder, Marriage Finder.

• Selected Name: Love Finder

• Justification: Love finder sounds most fitting for

an app that is a virtual meet up via your smart

phone.

Assignment Two, Name Process Latifah Turney

Character/Persona

Encouraging

Compassionate

Jovial

Witty

Tone

Caring

Intimate

Passionate

Personal

Language

Organic

Love

Informal

Objective

Purpose

Connect

Inspire

Create

Help

Love Finder

Assignment Two, Brand Character Development Latifah Turney

Assignment Three, Logotype Research, Word from Diagram

• The word used as starting point:

– Inspire

• “LoveFinder” should inspire people to find

love or believe that they can find love.

• Customers will be inspired to believe that

they can find love and use the app to do so.

Latifah Turney

• Google

– http://www.theislands360.com/wp-

content/uploads/2014/05/google.png

• Twitter

– http://www.simpliolabs.com/wp-

content/uploads/2014/03/twitter-logo.png

• Facebook

– http://facebook-logo.mapsofmap.com

Assignment Three, Logotype Research Latifah Turney

Assignment Three, Finished Logo Latifah Turney

• https://apps.facebook.com/match-

machine/?fb_source=search&ref=br_tf

• https://www.facebook.com/eharmony

• https://www.facebook.com/BlackPeopleMeet

Assignment Four, Social Media Branding, Research Latifah Turney

• Promoted Through My Own Facebook

• Email

• Used Related Hashtags in posts

• Word of Mouth

Assignment Four, Social Media Branding, Creating Community Latifah Turney

Assignment Four, Social Media Branding, Facebook Pages Latifah Turney

Assignment Four, Social Media Branding, Facebook Pages Latifah Turney

Assignment Four, Social Media Branding, Facebook Pages Latifah Turney

https://www.facebook.com/pages/Love-

Finder/1495440694070652

Facebook:https://www.facebook.com

Assignment Five, Webpage Layout Research for Wireframes Latifah Turney

Twitter: https://twitter.com

Assignment Five, Webpage Layout Research for Wireframes Latifah Turney

Assignment Five, Wireframes Latifah Turney

Newsfeed

Logo Type

About

Photo with Tagline

NavigationFacebook

Twitter

Instagram

• “From one gift come many” Apple

https://www.apple.com

• “Claims your territory” BMW

http://www.bmw.com/com/en/

• “Enjoy Better” TimeWarner Cable

http://www.timewarnercable.com/en/residential.h

tml

• “Migrate to Modern, Migrate to more” Dell

http://www.dell.com

• “You don’t have to wait online” Target

http://www.target.com

Assignment Five, Tagline Research Latifah Turney

Assignment Five, Homepage Visual Design in a Browser Latifah Turney

https://projects.invisionapp.com/d/main#/console/23482

50/52312721/preview

Assignment Five, Lower Level Visual Design in a Browser Latifah Turney

https://projects.invisionapp.com/d/main#/con

sole/2348250/52312941/preview

Assignment Five, Linked Prototype Url Latifah Turney

https://projects.invisionapp.com/d/main#/cons

ole/2348250/52312941/preview