atap registry

ATAP InnovationsWith our “ATAP Registry” website

and app, we seek to revolutionize

the gift registry market with

innovative solutions to address the

registry problems

The ProblemThe frustration involved when registering for your baby or

wedding

Frustrations include, but are not

limited to:

• Waiting in line at the registry desk

• All the bar code scanners being checked out

• Bar code scanners out of order

• Keeping up with multiple registries at different

retailers

• Having to print out a registry for checkout

• Not knowing which stores people are registered at

• Trying to remember who bought what

• Locating everyone’s addresses for “Thank You”

cards

• There not being an adequate ONE-STOP-SHOP for

registries

Market

• Over 2,000,000 US weddings per year.

• Over 4,000,000 babies born in the US per

year.

• $19,000,000,000 per year is spent on

wedding gift registries.

• An estimated $2,000,000,000 is spent on

baby registry gifts per year in the US

alone.

The Solution

• Create a website and mobile app that interacts

with the major retailers' websites to provide a one-

stop shop for registering

• Have a barcode scanner that can be used at the

multiple retailers to provide a consolidated

registry.

• Be able to purchase the registry items from the

website or app by interacting with the retailers'

websites.

• Store the purchases and contact information for

"Thank you" cards.

• Be able to print address labels from the contact

information so hours don't have to be spent

looking up addresses.

The Product

The welcome screen

allows for the user to

register with ATAP

Registry or sign in to

an existing account.

Register

Username

Password

Verify Password

First Name

Last Name

Mailing Address

City

State

Zip Code

Email

Sign In

Username

Password

Once signed in, you

have the option to

either create a new

wedding/baby

registry, sign into an

existing registry, or

find someone’s

registry.

Create New Registry

Create New Wedding Registry

Wedding Date

Bride First Name

Bride Last Name

Bride Address

Bride City

Bride State

Bride Zip Code

Groom First Name

Groom Last Name

Groom Address

Groom City

Groom State

Groom Zip Code

Create New Baby Registry

Baby Due Date

Mom First Name

Mom Last Name

Dad First Name

Dad Last Name

Address

City

State

Zip Code

Boy, Girl, or Surprise?

Baby’s Name (optional)

View/Edit Registry

Online

• Choose Store

• Walmart

• Target

• Bed Bath & Beyond

• Babies R Us

• Dillards

• Macys

• etc.

• Mirror the stores’

websites and as items

are

selected, consolidate

total items in the ATAP

Registry.

• Create and update each

individual stores’

registries with the

information stored in the

ATAP Registry system.

In Store

• Choose Store

• Walmart

• Target

• Bed Bath & Beyond

• Babies R Us

• Dillards

• Macys

• etc.

• Click on the Bar Code

Scanner to select items.

• Consolidate total items

in the ATAP Registry.

• Create and update each

individual stores’

registries with the

information stored in the

ATAP Registry system.

Find Registry

Find Wedding Registry

• Wedding Date

• Bride First Name

• Bride Last Name

• Bride City

• Bride State

• Groom First Name

• Groom Last Name

• Groom City

• Groom State

Find Baby Registry

• Baby Due Date

• Mom First Name

• Mom Last Name

• Dad First Name

• Dad Last Name

• City

• State

• Boy, Girl, or Surprise?

• Baby’s Name

(optional)

Bar Code Scanner

Scan in items at the participating

retailers to update registry.

Purchasing Items Off of Registry

Online

Click on the

item(s) to be

purchased.

Click “Check Out”.

Click “Agree” to

mark the items as

purchased in the

ATAP Registry.

Redirect to store

checkout for final

purchase.

In Store

Click on the Bar

Code Scanner.

Scan items to be

purchased.

Click “Agree” to

mark the items as

purchased in the

ATAP Registry.

Purchase Item.

Thank You Cards

Who Bought What?

Lists all the items

purchased and

links them to ATAP

Registry

information

(Name, Address, E

mail, etc.)

Address Labels

Click on the

“Address Label”

button and email

addresses in a

standard Microsoft

Word® label

format.

Click to verify

email.

Competitors

• www.myregistry.com

• They allow for you to add items from any online store to their

registry list. No app.

• www.simpleregistry.com

• Register for any gift. People can purchase the gifts on your registry

and Simple Registry sends you cash. Not good for shower gifts.

They do have an app.

• www.newgiftregistry.com

• Cash registry

• www.giftery.me

• Find gifts from online retailers. Add to wish list. Share with friends.

No app.

What the Competitors are Missing

www.myregistry.com is the closest to

getting it right, however they are missing

some key features to making their site

great: a mobile app with scanner, an easy

way to make address labels, and brand

recognition. Before researching

specifically for companies that offer

registries, I had no idea who they were.

How We Will Crush the

Competition

• With proper funding we will develop a website

and mobile app that far exceeds the

competition in delivering the key essentials to

making registering easy and convenient.

• We must also make good use of advertising to

put us at the top of the list. I never knew

about these types of websites until I sought to

create one, so there’s a big window of getting

ATAP Registry to the forefront of people’s

minds.

How We Will Make Money

Just like any other web-based only business,

the primary money will be made through

advertising. With enough hits and the line of

business, our site and app will provide a

great platform for companies to advertise

their products.

Data collection will provide another avenue

for revenue. We can provide data such as

“what items are registered for the most”,

“which items are purchased the most”, etc.

Next StepsObtain Funding to provide:

• A team for the start-up of the company

• Founder/President - myself

• Marketing Director

• IT Director

• Additional staff as needed

• Website and mobile app development

(develop in house with additional staff or

contract out at the start)

• Data storage

• Marketing/advertising