audience and purpose
Post on 29-Jun-2015
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Audience and Purpose
Writing Activity (5 minutes)Compose a tweet
“the last movie I watched was ___________. The intended audience was _______________. I know this because ________________ #audience
Audience and PurposeIn design before you design anything you must consider audience and purpose.
Audience
The particular group of people the designer is addressing. Who is this for?
Purpose
The reason for designing it What is this for?
Audience
PurposeThere are two main purposes for designing
To inform
To persuade
Activity: Blog PostQ1. Who is the intended audience and purpose for the Antidrug video?
How do you know?
Q2. Collect an example of any type of media from the Internet (either a video, advertisement, poster magazine cover etc). Describe it in terms of it’s audience and purpose.
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