audience research bfi statistical yearbook

AUDIENCE RESEARCH-BFI STATISTICAL YEARBOOK

ALI CICEK

WHICH AGE FROUP MADE UP THE LARGEST PROPORTION OF CINEMA ADMISSIONS IN THE UK?

Ages between 15-24 made up largest proportion of cinema admissions. This is 33% of all ages.

WHICH COMEDY FILM WAS MOST SUCCESSFUL WITH THIS AGE GROUP?

The Hangover Part III

WHICH FILM WAS MOST POPULAR WITH THE OVER 50s? WHAT GENRE IS THIS FILM?

The Quartet was most popular film with the over 50s and this is a comedy/drama film.

WHICH GENRES WERE MOST POPULAR WITH MEN?

Action, Thriller and Comedy

WHICH GENRES WERE MOST POPULAR WITH WOMEN?

Documentary and Drama

UK FILMS APPEALED MOST TO WHICH AUDIENCE TYPE?

45+ year olds

WHICH 4 FILMS WERE MOST POPULAR WITH THE 7-14 AGE GROUP?

One Direction: This Is Us Wreck-It RalphDespicable Me 2 Monsters University

3 of these films are animated, this suggest people of this age group prefer animation films. They are younger people, therefore more likely to have interest in animated films. The ‘One Direction’ film shows they will also prefer music genres.

WHICH 3 FILMS MOST POPULAR WITH THE 35-44 AGE GROUP WERE FROZEN, THE CRODDS AND JACK AND THE GIANT SLAYER. WHY?

All of these films are animated, as this will be ideal for an age group who are likely to have children. Also, these films may be aimed at younger people and they are likely to go to the cinema with their parents.

WHICH 3 FILMS WERE MOST POPULAR WITH THE 25-34 AGE GROUP?

Django Unchained Fast & Furious 6 Rush

WHICH FILMS WERE MOST POPULAR WITH MIDDLE CLASS AUDIENCES?

C1: Rush Captain Phillips Gravity

C2: Oz the Great and Powerful Fast & Furious 6 Despicable Me 2

POPULAR FILMS IN SCOTLAND AND LONDON.

Audiences in Scotland have preferred films based on home-grown characters and locations. The films Sunshine on Leith and Filth attracted significant above-average audiences.

The western Django Unchained attracted the highest significant above-average audience in London. This shows western films are highly preferred in London.

Film audience by ethnicity

Black and minority ethnic groups were over-represented among buyers of cinema tickets. White people were over-represented among video buyers.