aweber + addthis: how to grow your email marketing list

Who am I?Liz WillitsContent Marketing Specialist at AWeber@LizWillits

What you’ll learn today:The value of email marketing3 mistakes to avoid when growing your email audience3 proven tactics to grow your email list and your business

Why Email Marketing?

It’s what the people want.

72% of people prefer to receive promotional content through email. 17%

prefer social media.

Source: MarketingSherpa

It works.

66% of online consumers have made a purchase as a result of

email.

Source: DMA

It works at every stage.

It’s worth the money.

4,300% ROI

Source: DMA

You own it.

You have permission.

“Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.”

- Seth Godin

Why is growing your list so important?

Email doesn’t work without an audienceYour email subscribers leave your list

3 Mistakes to Avoid

1. Buying your list

2. Quantity over quality

3. No value

3 Tactics to Grow Your List

Sign up forms

Why sign up forms?They work when you can’tMinimal effort for big impactThey help you build a qualified list

Freebie/incentive

Litmus

Clear headline, offer and call to action

Enchanting Marketing

Benefits

Felicia Ricci

Context

Magnolia Market

Social proof

Convince & Convert

A/B testing

182% increase in CTR

Winner

2 ways to send traffic to your forms and grow

your list

Guest Blogging

Why guest blogging?Drives trafficBuilds a relationshipBuilds a quality list

Drive traffic and grow your list

Promote your form at the end

Copyblogger

Enchanting Marketing

Link to your form in your bio

Kissmetrics

Enchanting Marketing

Leadpages blog

Editor’s note

Linkfluencer

A few tips to keep in mind...Educate, educate, educateFind good blogs

Webinars

Why webinars?Drives trafficAttracts qualityThey’re really effective

Promote your webinar and grow your list

A form on your website/blog

Social promotion

Social ads

Partners

How to get startedFind a topicPracticeShare your knowledge

In summary...1.Email marketing is effective.2.Don’t buy a list, attract quantity over quality or

fail to provide value.3.Grow your list with website sign up forms,

guest blog posts and webinars.

ResourcesTwitter: @lizwillits

First 500 Subscribers email course6 Simple Ways to Grow Your Email ListGrow Your Email List with Targeted Sign Up Forms on Your Blog5 Irresistible Incentives for Your Sign Up Form That Aren’t eBooksHow to Use Webinars to Grow Your Email ListHow Kissmetrics Generated 518,399 Visitors and 16,394 Leads from 77 Webinars

Questions?

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