aws case study (final) v2

Amazon Web Services - May 2014

Path to the Cloud for wicked-rugby.com

Brandt DyeLead Sales Development Rep Amazon Web Services

Amazon Web Services - May 2014

Agenda

About wicked-rugby.comGrowth Plans & ChallengesAmazon Web Services 101

New Solution ProposalAWS Value Proposition

Next Steps

Amazon Web Services - May 2014

Customer Overview: wicked-rugby.com

Top Destination for Rugby News, Scores & Stats

Users Create Profile Pages, Build Networks & Share Content

2MM Users Worldwide: Europe (50%), US (30%), Asia (20%)

Project 10MM Users in 12 Months

Amazon Web Services - May 2014

Current Environment

Managed Hosting in Dallas, TX20 Physical Servers (Web/App/DB)

Content Delivery by Akamai (8 TB/month)

Local Media Storage (1 TB) F5 Load BalancerOn-site backup

Total $25k/month

Amazon Web Services - May 2014

Challenges to Growth

Single Point of FailureLimited Availability

Overprovision or UnderperformLimited Scalability

Time to DeploymentInnovation Constrained

(AWS can address all of these!)

Amazon Web Services - May 2014

Overprovision vs. Underperform?

Amazon Web Services - May 2014

What is Cloud Computing?

“On-Demand Delivery of IT Resources via the Internet with

Pay-for-Usage Pricing.”

Just like paying for electricity!

Amazon Web Services - May 2014

Why Amazon Web Services?

Breadth of Services, Depth of FeaturesBroad Geographical Footprint

Broad & Diverse Customer BasePricing PhilosophyPace of Innovation

Security

…All Driven by Customer Obsession!

Amazon Web Services - May 2014

AWS Global Infrastructure

Amazon Web Services - May 2014

AWS: Security You Can Trust

Enterprise Grade Strategy & TacticsAdopt Customers Requirements

Designed & Operated in Accordance with:

ISO, SOX, FIPS, HIPAA, PCI, ITAR & More..

Amazon Web Services - May 2014

AWS Pricing Philosophy (Flywheel)

Lower AWS

Prices

More Customers

More A AWS

UsageGrows

InfraGrows

Scale

Lower Infra Costs

42 Price ReductionsSince 2006!

Amazon Web Services - May 2014

Rate Of Innovation

2013: 253 Feature releases

2014: 130 + as of 5/9/14 154% YoY Growth at this Pace!

Amazon Web Services - May 2014

Broad & Diverse Customer Base

Tens of Thousands of Customers in

190+ Countries. Including:

Read Our Customer Success Stories Here

Amazon Web Services - May 2014

Amazon EC2 | Elastic Cloud Compute

Web Service that Provides Resizable Compute Capacity in the Cloud.

Designed to Make Building & Scaling Computing Easier for Developers.

Amazon Web Services - May 2014

General Purpose

Compute Optimized

An EC2 Instance for Every Workload

Memory Optimized

GPU Instances

Storage Optimized

Micro Instances

Amazon Web Services - May 2014

Features of Amazon EC2

EC2

Amazon EBSElastic Block Storage

EC2Actual

Auto ScalingAutomated Scaling

Elastic Load Balancing Dynamic Traffic Distribution

EC2

EC2

EC2

Amazon Web Services - May 2014

Amazon Storage & Content Delivery ServicesS3Scalable Storage for Internet

ImagesVideosFiles BinariesSnapshots

GlacierArchiving and Backup

ImagesVideosFiles BinariesSnapshots

CloudFrontDistribute Content Globally

ImagesVideosFiles BinariesSnapshots

Amazon Web Services - May 2014

Amazon Database Services

Amazon RDSManaged Relational Database Service

Service for: MySQLSQL Server Oracle

Easy to setup,

operate & scale

Amazon DynamoManaged NoSQL Database Service

High Performanc

e, Simple Setup

& Cost Effective

Amazon Web Services - May 2014

Amazon Networking Services

Amazon Route 53Domain Name System (DNS)

Web Service

Availability Zone A Availability Zone B

EC2 EC2

An Extremely Reliable & Cost Effective Way to Route Users to Web

Applications

Amazon Web Services - May 2014

EC2 (Web Tier)

EC2 (App Tier)

RDS Master

EC2

EC2

RDSSlave

www.wicked-rugby.com

AmazonCloud Front

Amazon S3

Avail Zone 1Avail Zone 2

Region US East

Proposed AWS Solution

Amazon Web Services - May 2014

Cost Comparison at Current User CountCurrent Solution AWS SolutionHosting Services $15,000

Akamai $10,000

Monthly Cost $25,000

Monthly Savings of $17,024 Can be Reinvested in Your Business!

Estimate Using AWS Simple Calculator

Amazon Web Services - May 2014

AWS Service AssumptionsEC2 Service• 8 On Demand RH Enterprise Linux m3.medium (3.7 GB RAM)

Web & App Servers• 250 GB/Day Data Transfer In & 250 GB/Day Out• 3 Elastic Load Balancers at 750 GB/Day Data ProcessedS3 Service• 1 TB storage• 50 MM Put Requests & 50 MM Get RequestsRDS Service• 2 On-Demand Database Servers/MySQL/db.m1.large/Multi A-Z

(40GB Each)• 160 GB/Month Data Transfer In & 160GB/Month Data Transfer

OutRoute 53 Service• 50 MM/Day Standard Queries and 50 MM/Day Latency Based

Routing QueriesCloud Front Service• 8 TB/Month HTTP Request Volume, average size object 1 MB

Amazon Web Services - May 2014

Future User Cost Comparison (1 Year)

Monthly Cost (Now) $25,000

User Base Growth 5x

Hardware Growth 2.5X

Monthly Cost (1 Year) $62,500

Current SolutionMonthly Cost (Now) $7,976

User Base Growth 5x

AWS Service Growth 2.5X

Monthly Cost (1 Year) $19,940

AWS Solution

Even more savings $42,560/month or $510,720/annual!

What Would You Do With That Money?

Amazon Web Services - May 2014

Benefits of Cloud Computing with AWS

Capex to Variable CostLower Overall Cost

No More Guessing Capacity Increase Innovation

Focus IT on Adding ValueGo Global In Minutes

Amazon Web Services - May 2014

AWS Solution vs. Current State

Amazon Web Services - May 2014

What Gartner Has To Say:

AWS offers five times the utilized compute capacity of the other 14 cloud providers in the Gartner Magic Quadrant. Combined.

Amazon Web Services - May 2014

Call To Action & Next Steps

Register for Free AWS AccountValidate Proposed Solution

Meet with AWS Solution ArchitectValidate Proposed Cost Savings

Implement Migration Plan to AWS