b2b summit 2014: a really b2b and yorkshire copper tube case study
Post on 08-May-2015
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DESCRIPTION
A B2B marketing case study that demonstrates exactly how social media can open up a notoriously difficult audience to reach and successfully generate B2B leads.
TRANSCRIPT
YCT
£150 million turnover 200 employees35% market share 62 years – manufacturing in the UK
• Costs four times what we currently pay • Un-measureable • No proof of ROI
• Costs four times what we currently pay • Un-measureable • No proof of ROI
79% of our installer survey respondents recognised YCT as the number 1 brand in 2011 and 96%
recognised it as the number 1 brand in 2013 – an increase of 17%
WHO ARE REALLY B2B?
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