basecamp's international expansion

BASECAMP INTERNATIONAL EXPANSION INTO KUWAIT

By: Vinny Oogarah and

Harley Yeatman

Table of Contents

Introduction PESTLE Target Market

Analysis Market Entry Competitive

Analysis Service Plan Distribution

Advertising & Promotion Strategy

SWOT Conclusion

Introduction

KUWAIT Population: 3 Million Population Growth Rate: 1.8% Official Language: Arabic Official Religion: Muslim GDP: $136.5 Billion Exchange Rate: 1 Kuwaiti Dinair =

3.57060 Canadian Dollars

Country Facts & Scores

Property Rights – 50.0 Freedom from Corruption – 45.0 Government Spending – 47.2 Fiscal Freedom – 99.9 Business Freedom – 61.8 Labor Freedom – 63.5 Trade Freedom – 81.6 Financial Freedom – 50.0 Investment Freedom – 55.0

http://www.heritage.org/index/country/kuwait#limited-governmentThese scores are ranked out of 100

Who is Basecamp International?

A network of international centers Organization allowing individuals to

volunteer abroad while making a difference Helps people who need medical care, and

education in impoverished areas of the world

Volunteers also help with creating better living conditions for those in need

Participants are able to choose a variety of different training programs to help prepare for work or volunteer placements

Target Market Analysis

Psychographics Young people looking for a new experience People who are looking to help in foreign countries Concerned with making a difference in the world

Demographics – people being helped Primary: males and females 8-15 years old Pre-school and elementary school children Young Students Low Income

Geographic – Kuwait, looking at impoverished regions specifically,

Cities where education and healthcare are lacking or low will be where volunteers are placed

Distribution

A major problem that can arise for Basecamp International is products coming from the grey market

These products can be things like healthcare supplies, food, clothing, building supplies etc.

These products can be cheaper in foreign markets, which can create financial problems for Basecamp

SWOT - Kuwait

STRENGTHS Government

heavily invested in infrastructure

Most democratic state in the Gulf Area

High IT use Well-developed

financial system Natural Resources

Weaknesses Lack of defense on

property rights Widespread

corruption Pollution

SWOT – Kuwait continued

Opportunities Foreign

Investment is welcomed

Adapting to new technologies

Improve education Digital

communication

Threats Economic

Slowdown Government

restrictions and policies

Intellectual skill levels

PESTLE Analysis