basic social media premier for promotions

Post on 05-Dec-2014

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A very basic overview on how to sign up and get on Twitter and use Facebook for promotions. In this case, the presentation was hosted by the Emerson Spa and Resort to first time SMM users in order to help promote the Village of Phoenicia as on of the USA's Top 10 Coolest Small Towns. The Recorded Live Stream experinced epic sound failure and is, sadly, not available.

TRANSCRIPT

Local Promotions though

Twitter and Facebook

Social Media Workshop

Twitter

What is Twitter? • The basic idea behind Twitter is a short

concise message answering the question “What are you doing?”

• You have only 140 characters to answer this question, so Twitter is fast and easy.

• The answer, called a Tweet, is broadcast out into the Twittersphere for anyone to see.

Twitter Basics

Does Everyone Have a Twitter Account?

• Go to http://twitter.com/

• Click the “Sign In Button

Twitter Set Up

Twitter Set Up

Prove you are Not a robot!

Twitter Set Up

Then, we are going to skip all the rest.

But now go and check your emails and confirm your new Twitter account!

Then come on back and sign into Twitter!

Follow Me!

Who are these People and why do they keep following me??

Now the only people that WILL see your Tweets are “Followers”. Followers are other Twitter users who have decided that they might be interested in what you have to say. People will follow you for any number of reasons, but usually it is friends, other folks in your industry, fans, clients, etc.

For today……

Follow Me!

Everyone here should be following:

• http://twitter.com/#!/emersonresort

• http://twitter.com/#!/PhoeniciaTop10

• http://twitter.com/#!/BudgetTravel

@PhoeniciaTop10

From 50 followers to….

• http://twitter.com/#!/emersonresort

• http://twitter.com/#!/PhoeniciaTop10

• http://twitter.com/#!/BudgetTravel

Now Tweet!!

Why do you love Phoenicia and why it should be a coolest town?

Cool Twitter Tricks

Hashtags # aka the pound sign Helps to follow topics

#Catskills

Tagging People

Use the @ to TAG other twitter accounts!@emersonresort@PhoneiciaTop10

The @ and # become links!

Facebook

Don’t be Afraid!

Facebook

Personal Profiles

• You are the center

of your personal network

oFriendsoFamily

oCoworkers

Facebook

Public Pages

First “like” things

Facebook

Public Pages• Sharing from a

public page or on your stream allows the message to be seen by your network.

Facebook

Public Pages• You can add

your own message for your network.

Facebook

Public Pages “Like” Also helps populate

and share information.

Facebook

Tagging on FacebookWhen you like a

page or friend a person, you can tag them like twitter.. With the @

On FB, a drop down menu comes up!

Facebook

The pages or people tagged will become links to their pages and show up on their walls.

Short Links

http://bit.ly/coolestsmalltown

http://bit.ly/VoteCool

Questions?

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