bata rejuvenation
Post on 05-Dec-2014
780 Views
Preview:
DESCRIPTION
TRANSCRIPT
Bata’sRejuvenation
Struggle…
By:Ankit GuptaAshish diwediBhuvnesh varshneyaChiteresh girdharAdipdenAakash Jain
2
BATA’s BEGINNING…
NO ONE KNOWS SHOES BETTER THAN US.
.1894 •Thomas, Anna & Antonin bata started Bata.
1897 •"Baťovka", was introduced.
1931 •Bata India Limited incorporated at Calcutta.
1988 •Launched Adidas collection.
3
CONT…
1991 • Promotional brand `Tigre'
was launched.
1997 • Marketing tie-up with
Nike.
1999• Premium segment,
Women's range, ‘Sundrops’ launched.
2006• Modernization of
Batanagar factory complex.
NO ONE KNOWS SHOES BETTER THAN US.
4
MONEY MATTERSBata celebrated the platinum jubilee.
80.8 % increase in profit before tax.
17% increase in net turnover.
NO ONE KNOWS SHOES BETTER THAN US.
5
BATA’s SALES TURNOVER, NET PROFIT & TOTAL INCOME
DEC'03
DEC'04
DEC'05
DEC'06
DEC'070
200
400
600
800
1000
Sales turnover in Crore
NO ONE KNOWS SHOES BETTER THAN US.
DEC'03
DEC'04
DEC'05
DEC'06
DEC'07-200
0
200
400
600
800
1000
Net ProfitTotal Income
Profit & Income In Crore
6
OFFERINGS…
NO ONE KNOWS SHOES BETTER THAN US.
Bubblegummers Power Marie Claire Weinbrenner Comfit
7
CONT…
NO ONE KNOWS SHOES BETTER THAN US.
Unique selling Preposition.Unique buying preposition.
8
SWOT ANALYSIS
NO ONE KNOWS SHOES BETTER THAN US.
Weaknesses
Strengths
9
SWOT CONTD…
NO ONE KNOWS SHOES BETTER THAN US.
LEVIS, PROVOGUE
10
MAJOR HURDLES…
NO ONE KNOWS SHOES BETTER THAN US.
Identity Crisis
Positioning
Internal Imbalance
11
CURRENT STRATEGIES & MARKET ANALYSIS
Store Concept.
Trading Requirements.
Commitments.
NO ONE KNOWS SHOES BETTER THAN US.
12
CORPORATE SOCIAL RESPONSIBILITY & ACHIEVEMENTS.
Save the Ganga Project.
Afforestation Programme.
Collabration with WWF.
Awards
NO ONE KNOWS SHOES BETTER THAN US.
13
FUTURE ASPECTS/ SCENARIO…
NO ONE KNOWS SHOES BETTER THAN US.
Reliance & Bata tie up.
Strengthening Retail Network.
Opening of New Stores.
Market Oriented Collection.
Online Shops.
14
BATA“SHRINKING THE COMMERCIAL GLOBE”
NO ONE KNOWS SHOES BETTER THAN US.
15
THANK YOU.
NO ONE KNOWS SHOES BETTER THAN US.
top related