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COMING TO A SCREEN NEAR YOUHow visuals are changing artist marketing and artist

development

Jeremy Welt SVP New Media

Warner Bros Records

FROM ACOUSTIC TO ELECTRICTO ELECTRIC

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FROM ANALOGTO DIGITALTO DIGITAL

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FROM AUDIOTO VIDEOTO VIDEO

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just listen!

there is something to see!

music video

music video

portability

visuals go portable

screens everywhere

creators

stats:

stats

Streaming Music

YOUTUBE STATS

2 billion views a day!

24 hours of video uploaded every 15 minutes

15 minutes spent on youtube per person per day

SOURCE: website-monitoring.com

OVER 4 billion vids streamed

per month

Source: http://beerpla.net/2008/08/14/how-to-find-out-the-number-of-videos-on-youtube/

youtube is the #2 search engine in the

world

MUSIC VIDEOS

MTV

• In its prime played 30-40 videos in rotation

• Top vids got played 30-40 times a week

explosion of screens

Fiscal Year

Q1 Q2 Q3 Q4 Total sold

2007 270,000 1,119,000 1,389,000

2008 2,315,000 1,703,000 717,000 6,890,000 11,625,000

2009 4,363,000 3,793,000 5,208,000 7,367,000 20,731,000

2010 8,737,000 8,752,000 17,489,000

Fiscal Year

Q1 Q2 Q3 Q4 51,234,000

IPHONE SALES

SOURCE: APPLE INC.

LAPTOP & CELL PHONE SALES

PHOTOS

Need stat

2.5 BILLION PHOTOS UPLOADED TO FACEBOOK MONTHLY

30 BILLION PHOTOS UPLOADED TO FACEBOOK PER YEAR

APPS

OVER 3 BILLION APPS!