bblivepp
TRANSCRIPT
![Page 1: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/1.jpg)
![Page 2: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/2.jpg)
COMING TO A SCREEN NEAR YOUHow visuals are changing artist marketing and artist
development
Jeremy Welt SVP New Media
Warner Bros Records
![Page 3: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/3.jpg)
FROM ACOUSTIC TO ELECTRICTO ELECTRIC
>
<
![Page 4: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/4.jpg)
FROM ANALOGTO DIGITALTO DIGITAL
>
<
![Page 5: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/5.jpg)
FROM AUDIOTO VIDEOTO VIDEO
=
>
![Page 6: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/6.jpg)
just listen!
![Page 7: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/7.jpg)
there is something to see!
![Page 8: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/8.jpg)
music video
![Page 9: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/9.jpg)
music video
![Page 10: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/10.jpg)
portability
![Page 11: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/11.jpg)
visuals go portable
![Page 12: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/12.jpg)
![Page 13: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/13.jpg)
screens everywhere
![Page 14: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/14.jpg)
creators
![Page 15: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/15.jpg)
stats:
![Page 16: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/16.jpg)
stats
Streaming Music
![Page 17: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/17.jpg)
YOUTUBE STATS
2 billion views a day!
24 hours of video uploaded every 15 minutes
15 minutes spent on youtube per person per day
SOURCE: website-monitoring.com
![Page 18: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/18.jpg)
OVER 4 billion vids streamed
per month
Source: http://beerpla.net/2008/08/14/how-to-find-out-the-number-of-videos-on-youtube/
![Page 19: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/19.jpg)
youtube is the #2 search engine in the
world
![Page 20: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/20.jpg)
MUSIC VIDEOS
![Page 21: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/21.jpg)
MTV
• In its prime played 30-40 videos in rotation
• Top vids got played 30-40 times a week
![Page 22: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/22.jpg)
explosion of screens
![Page 23: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/23.jpg)
Fiscal Year
Q1 Q2 Q3 Q4 Total sold
2007 270,000 1,119,000 1,389,000
2008 2,315,000 1,703,000 717,000 6,890,000 11,625,000
2009 4,363,000 3,793,000 5,208,000 7,367,000 20,731,000
2010 8,737,000 8,752,000 17,489,000
Fiscal Year
Q1 Q2 Q3 Q4 51,234,000
IPHONE SALES
SOURCE: APPLE INC.
![Page 24: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/24.jpg)
LAPTOP & CELL PHONE SALES
![Page 25: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/25.jpg)
PHOTOS
Need stat
2.5 BILLION PHOTOS UPLOADED TO FACEBOOK MONTHLY
30 BILLION PHOTOS UPLOADED TO FACEBOOK PER YEAR
![Page 26: Bblivepp](https://reader033.vdocuments.net/reader033/viewer/2022060205/55a19b581a28abfd748b483d/html5/thumbnails/26.jpg)
APPS
OVER 3 BILLION APPS!