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COMING TO A SCREEN NEAR YOUHow visuals are changing artist marketing and artist

development

Jeremy Welt SVP New Media

Warner Bros Records

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FROM ACOUSTIC TO ELECTRICTO ELECTRIC

>

<

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FROM ANALOGTO DIGITALTO DIGITAL

>

<

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FROM AUDIOTO VIDEOTO VIDEO

=

>

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just listen!

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there is something to see!

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music video

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music video

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portability

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visuals go portable

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screens everywhere

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creators

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stats:

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stats

Streaming Music

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YOUTUBE STATS

2 billion views a day!

24 hours of video uploaded every 15 minutes

15 minutes spent on youtube per person per day

SOURCE: website-monitoring.com

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OVER 4 billion vids streamed

per month

Source: http://beerpla.net/2008/08/14/how-to-find-out-the-number-of-videos-on-youtube/

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youtube is the #2 search engine in the

world

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MUSIC VIDEOS

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MTV

• In its prime played 30-40 videos in rotation

• Top vids got played 30-40 times a week

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explosion of screens

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Fiscal Year

Q1 Q2 Q3 Q4 Total sold

2007 270,000 1,119,000 1,389,000

2008 2,315,000 1,703,000 717,000 6,890,000 11,625,000

2009 4,363,000 3,793,000 5,208,000 7,367,000 20,731,000

2010 8,737,000 8,752,000 17,489,000

Fiscal Year

Q1 Q2 Q3 Q4 51,234,000

IPHONE SALES

SOURCE: APPLE INC.

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LAPTOP & CELL PHONE SALES

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PHOTOS

Need stat

2.5 BILLION PHOTOS UPLOADED TO FACEBOOK MONTHLY

30 BILLION PHOTOS UPLOADED TO FACEBOOK PER YEAR

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APPS

OVER 3 BILLION APPS!