beer mr questionnaire
Post on 24-Feb-2018
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7/24/2019 Beer MR Questionnaire
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1. Do you enjoy beer and if so how much would you consume on averageper week?
I am under the age of eighteen.
I don't drink beer.
1
2-4
5-10
upto 20
more than 20
67%
Designed to give us a snap shot of the type of beers drinkers consume, why
they like it, and how loyal they are to brands.
2. What is our fa!ourite beer tpe" #$ease enter the tpest$e and brand names of
an ou respe&t and eno.
(ager ) #i$sner
*$e ) +itter ) ,ea!
tout ) #orter
Wheat +eer
ruit +eer
/. *n beers &ategories e ha!en't $isted"
beer)brand 1
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beer)brand 2
beer)brand /
4. What &hara&ter do ou $ook for in our se$e&ted beer"
not important important
,a!en't tried it before
,a!en't tried it before not
important
,a!en't tried it before
important
,
impor
aste)$a!our aste)$a!our not important aste)$a!our important a
*+ *$&oho$ strength
*+ *$&oho$ strength not
important
*+ *$&oho$ strength
important
*
impor
#ri&e#ri&e not important #ri&e important #r
uitab$e as giftuitab$e as gift not important uitab$e as gift important
(o&a$ +eer(o&a$ +eer not important (o&a$ +eer important (
,eritage ) tradition
,eritage ) tradition not
important
,eritage ) tradition
important
,
impor
#ro!enan&e3 ie.
ingredients
#ro!enan&e3 ie. ingredients
not important
#ro!enan&e3 ie. ingredients
important
#r
!er i
ood #airingsood #airings not important ood #airings important
e-nesse-ness not important e-ness important
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7/24/2019 Beer MR Questionnaire
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not important important
ountr of origin
ountr of origin not
important
ountr of origin important
impor
raft ) i&ro breer
raft ) i&ro breer not
important
raft ) i&ro breer
important
impor
e$$ us more about our preferred tastes ) a!ours
5. ,o do ou des&ribe ourse$f ith regard to tring ne beers"
ot !er re&epti!e to ne beers.
(ike to tr ne beers o&&assiona$
onstant$ tring ne beer.
8ther 9p$ease spe&if:
6. What does beer go e$$ ith" se$e&t mu$tip$e if re;uired.
o&ia$ising in the #ub
$ubs
ine food dining
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at&hing
esti!a$s 9musi& beer.et&:
(istening to musi&
sports e!ents
=eading
o&ia$ising at ,ome
,o do ou best eno our beer"
7. rom here do most fre;uent$ bu our beer"
o>-$i&ense ) Wine ?mporium
upermarkets
(i&ensed 9ie. the #ub=estaurant et&:
8n-$ine shopping
pe&ia$ist
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7/24/2019 Beer MR Questionnaire
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not important important
+a&k of the bott$e info
+a&k of the bott$e info not
important
+a&k of the bott$e info
important
+
impor
*d!ertising*d!ertising not important *d!ertising important *
WebsitesWebsites not important Websites important
he barman
he barman not important he barman important
pe&ia$ o>erspe&ia$ o>ers not important pe&ia$ o>ers important
rusted persona$
re&omendation
rusted persona$
re&omendation not important
rusted persona$
re&omendation important
r
re&o
ood)
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not important important
Auide booksAuide books not important Auide books important A
8ther 9p$ease spe&if:
B. ,a!e ou e!er been interested to kno more about a beer ou ha!e enoed"
es
no
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not important interesting
8ther beers in range
8ther beers in range not
important
8ther beers in range
interesting im
easona$ beerseasona$ beers not important easona$ beers interesting
*ards on*ards on not important *ards on interesting
ood pairingsood pairings not important ood pairings interesting
+reers b$og+reers b$og not important +reers b$og interesting
*+ info*+ info not important *+ info interesting
=e!ies=e!ies not important =e!ies interesting
pe&ia$ o>er detai$s
pe&ia$ o>er detai$s not
important
pe&ia$ o>er detai$s
interesting im
?!ents?!ents not important ?!ents interesting
aking pro&essaking pro&ess not important aking pro&ess interesting
er&handiseer&handise not important er&handise interesting
ponsored e!ents
ponsored e!ents not
important
ponsored e!ents
interesting
*$es of the month
out$ets
*$es of the month out$ets not
important
*$es of the month out$ets
interesting im
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8ther 9p$ease spe&if:
11. Whi&h of the fo$$oing pub$ished materia$ ha!e ou found !a$uab$e"
ne!er used not !a$uab$e !a$uab$e
es D agaEine
print
es D agaEine
print ne!er used
es D agaEine
print not !a$uab$e
es D agaEine
print !a$uab$e
Aood +eer Auide-
+ook
Aood +eer Auide-
+ook ne!er used
Aood +eer Auide-
+ook not !a$uab$e
Aood +eer Auide-
+ook !a$uab$e
Aood +eer Auide-
*pp
Aood +eer Auide-*pp
ne!er used
Aood +eer Auide-*pp
not !a$uab$e
Aood +eer Auide-
*pp !a$uab$e
+eer +rand Website
+eer +rand Website
ne!er used
+eer +rand Website
not !a$uab$e
+eer +rand Websit
!a$uab$e
ampaign for =ea$*$e 9*=*:ebsite
ampaign for =ea$
*$e 9*=*:ebsite
ne!er used
ampaign for =ea$ *$e
9*=*:ebsite not
!a$uab$e
ampaign for =ea$
*$e 9*=*:ebsite
!a$uab$e
Aoog$e sear&h
Aoog$e sear&h ne!er
used
Aoog$e sear&h not
!a$uab$e
Aoog$e sear&h
!a$uab$e
8n$ine +eer =etai$ers
8n$ine +eer =etai$ers
ne!er used
8n$ine +eer =etai$ers
not !a$uab$e
8n$ine +eer =etai$
!a$uab$e
8ther 9p$ease spe&if:
13. Age group?1@-25
25-/5
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/5-45
45-60
60F
14. Sean
Woman
1!. "ha# are you doing now?Gnemp$oed
tudent
?mp$oed
e$f ?mp$oed
=etired
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