being relevant & found in the search engines
Post on 18-May-2015
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BEING RELEVANTBEING RELEVANTAND FOUNDAND FOUND
IN THE SEARCH ENGINESIN THE SEARCH ENGINESWill Hanke
Red Canoe Media
WhereIsMyBusiness.com
Good Websites Aren’t Cheap
WhereIsMyBusiness.com
You Built It, Did they Come?
WhereIsMyBusiness.com
Probably Not
WhereIsMyBusiness.com
More Incoming Traffic = More Money
WhereIsMyBusiness.com
Typical Marketing Funnel
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Today: 7 Tips to Help You Can Stand Out
WhereIsMyBusiness.com
Tip 1: Get Your Site in Order
WhereIsMyBusiness.com
Tool: SEO Doctor
WhereIsMyBusiness.com
Tool: SEO Doctor (for Firefox only)
WhereIsMyBusiness.com
Tool: SEO Doctor (for Firefox only)
WhereIsMyBusiness.com
Tip 2: Give Away Better Information
WhereIsMyBusiness.com
Who Has a Blog?
WhereIsMyBusiness.com
Content Marketing
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Say No to the FAQ Page
WhereIsMyBusiness.com
Make Content That Attracts Visitors
WhereIsMyBusiness.com
rel-uh-vuhns
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Be in the Right Place at the Right Time
WhereIsMyBusiness.com
Targeted Content is Money
WhereIsMyBusiness.com
Targeted Content Wins the Internet
WhereIsMyBusiness.com
Tip 3: Leverage Social Media
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Don’t Use Social Media
WhereIsMyBusiness.com
I Said Leverage It
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Define Your Audience
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Then Use Those Networks!
WhereIsMyBusiness.com
Tip 4: Don’t Be So Boring
WhereIsMyBusiness.com
Your Website Design Lacks Enthusiasm
WhereIsMyBusiness.com
After Gets More Sales, Leads & Referrals
WhereIsMyBusiness.com
Does Your Content Need a Makeover?
WhereIsMyBusiness.com
No.
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Thanks. Signed, Boring.
WhereIsMyBusiness.com
Don’t Screw This Up!
WhereIsMyBusiness.com
Don’t Screw This Up!
WhereIsMyBusiness.com
About Us
WhereIsMyBusiness.com
Upwards of 45%
WhereIsMyBusiness.com
Trust Factors
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Now I’m More Interested!
WhereIsMyBusiness.com
Connection Made
WhereIsMyBusiness.com
Tip 5: Show Off Your Mad Biz Skillz
WhereIsMyBusiness.com
What Makes You…?
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What Makes You Different?
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Why?
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Real. Authentic. Accessible.
WhereIsMyBusiness.com
Tip 6: Make It Easy To Buy From You
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The Call to Action
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Services. Yawn.
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You Lost Her
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Boom - I Know What to Do
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At Least One on Every Page. No Excuses.
WhereIsMyBusiness.com
The Call to Action Banana
WhereIsMyBusiness.com
Further Down the Funnel to Conversion
WhereIsMyBusiness.com
Tip 7: (aka geek overload): Use Rich Snippets
WhereIsMyBusiness.com
Rich Who?
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Tip 7: (aka geek overload): Use Rich Snippets
WhereIsMyBusiness.com
In-Depth Product & Review Information
WhereIsMyBusiness.com
Google Publisher / Authorship
plus.google.com/authorship
WhereIsMyBusiness.com
Google Authorship
WhereIsMyBusiness.com
Quick Review
1. Get Your Site in Order2. Give Away Better Information3. Leverage Social Media4. Don’t Be So Boring5. Show off Your Mad Skills6. Make it Easy to Buy From You7. Use Rich Snippets
WhereIsMyBusiness.com
Questions & Thank You!Questions & Thank You!
Will HankeRedCanoeMedia.com
314-496-8665
@RedCanoeMedia
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