better corporate blogging - likeable u 2011

@JasonKeath#Likeable

Better Corporate

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1. Why Blog?2. Writing3. Headlines 4. Action Items

Q&A

WHY BLOG?

1/4

When your content helps someone, it puts them on your team.

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The longer you keep Fans reading the more likely they will convert.

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WHY BLOG?

CORE QUESTIONS1. Who do I want to help? 2. How can I be helpful?3. What do I want the blog

to accomplish?

ANSWERS

1. Audience2. Content3. Action

Deciding On The Key Action DrivesEVERYTHING

1. Thought leadership2. Product sales3. Sales leads4. New clients

Examples of Goals

1. Subscribe2. Buy a product or service3. Complete a sales lead form4. Return to the site5. Continue to the next page6. Sign up as a member

Examples of Actions

WRITING

2/4

Your headline leads to content leads to content leads to ACTION.

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4 Example Post Types

1. Opinion2. How To’s3. Lists4. Research

6 Writing Tips

1. Be aware of word count2. Do not waiver3. Be overly useful4. Write with passion5. Make your posts easy to scan6. Spend time on headlines

HEADLINES

3/4

Your headline is your elevator pitch.

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The 4U Headline Approach

1. Useful2. Urgent3. Unique4. Ultra Specific

I think I get it.

But do you have any examples?

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CALLS TO ACTION

4/4

Your Blog is a LANDING PAGE

Make a clear ask& OFFER VALUE

Calls To Action

Your blog exists to make your readers look cool.

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BRAND EXAMPLES• Seomoz• Kissmetrics• Hubspot• Wildfireapp

TRAINING• Problogger• Copyblogger• ChrisBrogan.com• SocialFresh.com

Continued Reading

THANKYOU

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