better spend your social marketing budget on valuable fans
Post on 21-Oct-2014
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LET'S SHARE A SECRET
BETTER SPEND YOUR SOCIAL BUDGET ON VALUABLE
FANS!
PETER HORSTEN – INFOSHARE 2014
DO YOU LIKE INFOSHARE?
IS IT ABOUTMAKING A STATEMENT?
PUSHING YOUR MESSAGE?
ENGAGEMENTAND JUST DOING A GOOD JOB?
(NO) SOCIAL MEDIA
ABUSE
ENGAGEMENT
BASED ON GREAT CONTENT =
KING
BRANDS LOST THEIR GOAL
TO SATISFY HUMAN NEEDS
AND THIS IS THEIR BIGGEST PROBLEMTHOMAS KOLSTER
HATALSKA.COM, TRENDBOOK 2014
PAGE
LIKESARE USELESS
IT’S PAY DAY
LESS MIGHT BE
MORE
ATTRACT TO
CONVERT
Attract
Convert
Nurture
Engage
ENGAGEMENT NOT A BIG BRAND THING?Page Score Fans
Trojmiasto.pl 8,73% 54.197
Manchester United 4,40% 48.686.209
FC Barcelona 3,74% 64.817.023
McDonald's PL 1,88% 1.268.897
Coca-Cola 0,79% 82.389.237
Pepsi 0,66% 31.959.452
Play 0,27% 2.164.228
KNOW YOUR FANS
LET THEM TALK!
A 1000 real
ambassadorsmay be worth a million likes
Workshop
WANT TO KNOW HOW?
JOIN TOMORROW’S FANTUNER WORKSHOP
TRIGGERED BY THIS PRESENTATION?
LET’SENGAGE!
PETER HORSTEN@PETERSOPINIONPETERSOPINION.COMSLIDESHARE.NET/PHORSTEN
Picture/image credits
• Title page fans, iStockphoto.com• Conchita Wurst, Albin Olsson, Wikimedia Commons,
License: CC-BY-SA-3.0• Poland at Eurovision, Albin Olsson, Wikimedia Commons,
License: CC-BY-SA-3.0• The Common Linnets, Albin Olsson, Wikimedia Commons,
License: CC-BY-SA-3.0• KING, iStockphoto.com• Page Likes, iStockphoto.com• Less might be more, iStockphoto.com• (No) Social Media Abuse, iStockphoto.com• Let them talk, iStockphoto.com• Let’s engage, iStockphoto.com
• Andrew, S. (2005, April). 5000 Fans. Retrieved from scottandrew.com: http://www.scottandrew.com/wordpress/archives/2005/04/5000_fans.html
• Boswell, W. (n.d.). What is Black Hat SEO? Retrieved from About.com: http://websearch.about.com/od/seononos/a/spamseo.htm
• Fleming, G. (2012, January 4). Global Social Technographics Update 2011: US And EU Mature, Emerging Markets Show Lots Of Activity. Retrieved from Forrester Blog: http://blogs.forrester.com/gina_sverdlov/12-01-04-global_social_technographics_update_2011_us_and_eu_mature_emerging_markets_show_lots_of_activity
• Haller, M. (2013, October). To Buy or Not to Buy? Perhaps Social Engagement is the Question. Retrieved from thinkwithGoogle.com: http://www.thinkwithgoogle.com/articles/social-engagement-buying-question.html
• Hatalska, N. (2014). Trendbook 2014. Retrieved from Hatalska.com: http://hatalska.com/trendbook2014/
• Kelly, K. (2008, March). 1,000 True Fans. Retrieved from KK: http://kk.org/thetechnium/2008/03/1000-true-fans/
• Reitsma, R. (2012, October 12). The Data Digest: Profiling Creators. Retrieved from Forrester Blog: http://blogs.forrester.com/reineke_reitsma/12-10-12-the_data_digest_profiling_creators
• Skinner, P. (2013, February 20). A Conversation with Thomas Kolster, author of Goodvertising. Retrieved from Pimp my cause: Thomas Kolster is the author of Goodvertising, founder of the Goodvertising Agency - See more at: http://www.pimpmycause.org/content/information/interviews/a-conversation-with-thomas-kolster-author-of-goodvertising#sthash.jBJrH9Yn.dpuf
• Stonham, M. (2011, October). The Sales Funnel – what’s all the excitement about? Retrieved from Wurlwind: http://wurlwind.co.uk/2011/10/the-sales-funnel-whats-all-the-excitement-about/
REFERENCES
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