beyond dots on maps: geographic data analysis for non-profits

Beyond Dots on a Map: Geographic Data Analysis for Non-Profits

9 April 2010

Robert Cheetham

About Azavea

Founded in 2000

Web & Mobile GIS apps

Spatial Analysis

R&D

B Corporation

Economic Development

Municipal Services

Culture

Elections & Politics

Public Health

Land Conservation

Public Safety

Human Services

Carnegie Mellon

Clients and Industries

What will I talk about?

1. Applying geography to help non-profits

2. Case Studies

3. Advanced analysis

4. Creative applications of geography

5. Analysis tools

6. Data Resources

What are your experiences with GIS and Mapping?

The Dots

The Dots

The Dots

Case Study 1: Mural Arts Program

Arts: Geographic Collection Management

Arts: Geographic Collection Management

Arts: Geographic Collection Management

Arts: Geographic Collection Management

Arts: Geographic Collection Management

Arts: Geographic Collection Management

Case Study 2: United Way - CONNECT 2-1-1

Geographic I&R – CONNECT 2-1-1

Geographic I&R – CONNECT 2-1-1

Geographic I&R – CONNECT 2-1-1

Geographic I&R – CONNECT 2-1-1

Geographic I&R – CONNECT 2-1-1

Geographic I&R – CONNECT 2-1-1

Case Study 3

© Photo used with permission from BlondSage, via Flickr.com

Election Day Monitoring

Election Incidents

Election Incident Monitoring

Election Incidents

Case Study 4: Wilma Theater – Finding More Patrons

Extract databases of existing

supporters: Subscribers, donors,

and single ticket buyers

Geocoding databases of existing

supporters, determine analysis

extent

Extract databases of existing

supporters: Subscribers, donors,

and single ticket buyers

Geocoding databases of existing

supporters, determine analysis

extent

Create census tract level

aggregations of supporters in

Metropolitan Philadelphia

Extract databases of existing

supporters: Subscribers, donors,

and single ticket buyers

Geocoding databases of existing

supporters, determine analysis

extent

Create density maps of subscribers,

donors, and single ticket buyers

Create census tract level

aggregations of supporters in

Metropolitan Philadelphia

1

Location of Wilma supporters in Metro

Philadelphia

Per Capita Income

Household Income

Number of Gay/ Lesbian Couples

% College Educated or Higher

Average Family Size

People Per Square Mile

Median Age

Average Household Size

1 2

Location of Wilma supporters in Metro

Philadelphia

Census tracts with demographic data on

small areas+

1 2 3

2

Location of Wilma supporters in Metro

Philadelphia

Each supporter is ‘stamped’ with

demographic qualities based on its census

tract

Census tracts with demographic data on

small areas+ =

Per Capita Income

Household Income

Number of Gay/ Lesbian Couples

% College Educated or Higher

Average Family Size

People Per Square Mile

Median Age

Average Household Size

1 2 3

2

Location of Wilma supporters in Metro

Philadelphia

Each supporter is ‘stamped’ with

demographic qualities based on its census

tract

Census tracts with demographic data on

small areas+ =

Per Capita Income

Household Income

Number of Gay/ Lesbian Couples

% College Educated or Higher

Average Family Size

People Per Square Mile

Median Age

Average Household Size

1 2 3

2

Location of Wilma supporters in Metro

Philadelphia

Each supporter is ‘stamped’ with

demographic qualities based on its census

tract

Census tracts with demographic data on

small areas

+ =

Per Capita Income

Household Income

Number of Gay/ Lesbian Couples

% College Educated or Higher

Average Family Size

People Per Square Mile

Median Age

Average Household Size

Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood

Philadelphia Metro

Per Capita Income $23,923

Household Income $51,045

Number of Gay/ Lesbian Couples 9

% College Educated or Higher 18%

Average Family Size 3.14

People Per Square Mile 6,698

Median Age 37.01

Average Household Size 2.59

Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood

Philadelphia Metro

Per Capita Income $23,923

Household Income $51,045

Number of Gay/ Lesbian Couples 9

% College Educated or Higher 18%

Average Family Size 3.14

People Per Square Mile 6,698

Median Age 37.01

Average Household Size 2.59

Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood

Philadelphia Metro

Wilma Subscribers

Per Capita Income $23,923 $37,009

Household Income $51,045 $62,518

Number of Gay/ Lesbian Couples 9 27

% College Educated or Higher 18% 38%

Average Family Size 3.14 2.89

People Per Square Mile 6,698 12,521

Median Age 37.01 38.97

Average Household Size 2.59 2.26

Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood

Philadelphia Metro

Wilma Subscribers

Wilma Donors

Per Capita Income $23,923 $37,009 $37,961

Household Income $51,045 $62,518 $64,124

Number of Gay/ Lesbian Couples 9 27 27

% College Educated or Higher 18% 38% 38%

Average Family Size 3.14 2.89 2.89

People Per Square Mile 6,698 12,521 12,078

Median Age 37.01 38.97 38.81

Average Household Size 2.59 2.26 2.27

Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood

Philadelphia Metro

Wilma Subscribers

Wilma Donors

Wilma Single Ticket Buyers

Per Capita Income $23,923 $37,009 $37,961 $34,326

Household Income $51,045 $62,518 $64,124 $54,475

Number of Gay/ Lesbian Couples 9 27 27 31

% College Educated or Higher 18% 38% 38% 35.8%

Average Family Size 3.14 2.89 2.89 2.87

People Per Square Mile 6,698 12,521 12,078 14,792

Median Age 37.01 38.97 38.81 37.8

Average Household Size 2.59 2.26 2.27 2.21

Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood

Philadelphia Metro

Wilma Subscribers

Wilma Donors

Wilma Single Ticket Buyers

Per Capita Income $23,923 $37,009 $37,961 $34,326

Household Income $51,045 $62,518 $64,124 $54,475

Number of Gay/ Lesbian Couples 9 27 27 31

% College Educated or Higher 18% 38% 38% 35.8%

Average Family Size 3.14 2.89 2.89 2.87

People Per Square Mile 6,698 12,521 12,078 14,792

Median Age 37.01 38.97 38.81 37.8

Average Household Size 2.59 2.26 2.27 2.21

Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood

Philadelphia Metro

Wilma Subscribers

Wilma Donors

Wilma Single Ticket Buyers

Household Income $51,045 $62,518 $64,124 $54,475

% College Educated or Higher 18% 38% 38% 35.8%

People Per Square Mile 6,698 12,521 12,078 14,792

Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood

Philadelphia Metro

Wilma Subscribers

Wilma Donors

Wilma Single Ticket Buyers

Household Income $51,045 $62,518 $64,124 $54,475

% College Educated 18% 38% 38% 35.8%

People Per Sq Mile 6,698 12,521 12,078 14,792

Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood

Philadelphia Metro

Wilma Subscribers

Wilma Donors

Wilma Single Ticket Buyers

Household Income $51,045 $62,518 $64,124 $54,475

% College Educated 18% 38% 38% 35.8%

People Per Sq Mile 6,698 12,521 12,078 14,792

> $55K

> 35%

> 2,000

TargetDemographic

Summarize these values to develop the ‘average’ Wilma Patron’s neighborhood

+

Density of CurrentSupporters

Philadelphia Most Desired Areas

Using this information to find untapped markets in the Philadelphia Metro Area

+ =

Density of CurrentSupporters

Untapped Communities

Philadelphia Most Desired Areas

Using this information to find untapped markets in the Philadelphia Metro Area

Case Study 5: PhillyHistory.org

Buying Stuff

Buying Stuff

Buying Stuff

Case Study 6: Applying for Grants

Community Indicators

Community Indicators

DOJ Grant Applications

DOJ Grant Applications

DOJ Grant Applications

DOJ Grant Applications

Community Statistical Systems

Community Statistical Systems

Community Statistical Systems

Case Study 7: Sustainable Business Network

Tax Incentives Commercial Corridor

Health Public Transit Car Share Open Space Farmers’ Markets Street Network Density Recycling Participation Walkability

Sustainability Factors

Public Transit

Grocery Store

Restaurants

Library

Park

Walk to Work

Fencing

ZipCar

View of Waterfront

Find the best places to live, work and sell

x 5 x 2x 3x 1

+ ++

=

Generate Output Heat Map

Desktop GIS

Sustainable Business Network

Reports

Reports

Walkability: Walkshed.org

Walkability: Walkshed.org

+

+

+

+

+

+

+

+

=

Land Conservation

Off the Beaten Path – Creative Applications of Geography

Reform Ballot

MAPLight.org – Campaign Contribution Analysis

Early Warning Systems

Early Warning Systems

Tools and Data

Free or Low Cost Geocoding

ESRI ArcGIS Online (ArcGIS.com) BatchGeo.com Geocoder.us Geonames.com GoogleMaps API Bing Maps API Cloudmade

Free or Low Cost Base Maps

ESRI ArcGIS Online (ArcGIS.com) GoogleMaps API Bing Maps API Yahoo Maps API OpenStreetMap.org Cloudmade.com

Free or Low Cost GIS Data Viewers (little or no analysis) ESRI ArcGIS Explorer Google Earth Google Earth Pro (free to non-

profits) Quantum GIS (open source) uDig (open source)

Low Cost Desktop GIS Analysis

ESRI ArcGIS Desktop GeoDA (free, advanced

statistical analysis) GRASS Manifold GIS

Online Data and Mapping Systems

ESRI ArcGIS Online (ArcGIS.com) GeoCommons.com PolicyMap.com

Spatial Databases and Data Feed Formats

Shapefiles: free, simple features Personal GeoDB: free, Windows only, complex features File GeoDB: free, complex features ESRI Enterprise GeoDB: licensed, works with RDBMS, complex features PostGIS: open source, PostgreSQL, moderately complex

features Oracle Spatial: licensed, Oracle only, moderately complex

features MS SQL Server Spatial: licensed, SQL Server only, simple features SQLite Spatial: open source, simple features, embedded db MySQL Spatial: open source, simple features KML: free, cross-platform, mostly for display only) GeoRSS: free, cross-platform, embeds geography in

RSS)

Most common cross-platform interchange formats

Web Map Servers

ESRI ArcGIS Server (commercial) GeoServer (open source) MapGuide (open source) Mapnik (open source – high quality

cartography) UMN MapServer (open source)

U.S. Data Resources

American FactFinder Data.gov – http://www.Data.gov/ ESRI ArcGIS Online ESRI DVD’s (free with software) GeoCommons GeoData.gov – http://www.GeoData.gov/ Local Government MIT Libraries - State Data Clearinghouses USGS

International Data Resources

Data.gov.uk ESRI ArcGIS Online ESRI DVD’s (free with software) GeoCommons Finder OpenStreetMap.org NASA JPL Penn State Libraries (Digital Chart of the World) U-Chicago Libraries USGS Seamless

Many Thanks!© Photo used with permission from Alphafish, via Flickr.com

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Beyond Dots on a MapGeographic Data Analysis for Non-Profits

9 April 2010

Robert Cheethamcheetham@azavea.com