beyond facebook€¦ · twitter best practices #1 rule – follow others and they will follow you!...
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Social Media Class 3 Beyond Facebook
©2020 Sarah Benoit
Pinterest Tools
Business accounts for brand, companies, and organizationsPersonal accounts for individuals
These two tools are essentially the same. They include access to analytics, the advertising system, boards, pins, an inbox, widgets, the Help Center, rich pins, and more.
The Pinterest Community
Pinterest Stats
Hootsuite Latest Pinterest Stats
The Pinterest Community According to eMarketer, only Facebook outranks Pinterest in terms of influencing U.S. social media users’ purchasing decisions.
● More than two-thirds of Pinners say they’ve discovered a new brand or product on Pinterest
● 93 percent of Pinners use the network to plan purchases.● Half of Pinners have actually made a purchase after seeing a
Promoted Pin● Two-thirds look at saved Pins while out shopping in brick-and-mortar
stores.
The Pinterest Community
http://www.statista.com/statistics/250906/pinterest-usage-reasons-usa/
Pinterest Best Practices ● Create boards with collections of images. Be creative with the
names of the collections and use relevant product keywords whenever possible. Tell your story in images.
● Make sure 30% (-ish) of your Pins have links to your website and take people to original content or directly to products in your store. Repin other people’s content 30% of the time.
● If possible add Pinterest sharing options to your product pages. ● Post or Pin new images multiple times per week. They can be
your own products/images or the images and products of others that share your audiences.
Pinterest Best Practices
How to create an exceptional pinterest account.
Pinterest Shopping
How to Sell Products on Pinterest
Pinterest and Shopify
Learn more about Pinterest and ecommerce: Pinterest Marketing: How to Drive Sales with Pinterest
Pinterest Scheduling
Tailwind (includes Instagram):https://www.tailwindapp.com/
ViralTaghttp://www.viraltag.com/
Tumblr
The Tumblr Community
Tumblr Best Practices➔ Tell people you are on Tumblr. Add buttons to your website.
https://www.tumblr.com/buttons ➔ Customize your Tumblr – “Edit Appearance” is an icon in the
upper right of the screen. ➔ Know your brand and tell a story with each piece of content,
regardless of the medium. ➔ Share videos and photos ➔ Post regularly – once a week minimum or more➔ Ask questions, provoke conversations, be funny - compel people
to follow you
The Tumblr Community
Twitter Stats➔ 330 million users➔ Twitter has 145 million daily active users➔ 22% of adults in the US use Twitter➔ 38% of people 18 - 29 years old use Twitter, 26% are 30 -
49, 17% are 50 - 64, and 7% are over 65. ➔ 80% of Twitter users are on mobile devices➔ 74% of Twitter users say they get their news on Twitter➔ 42% use the app every day
Twitter Stats
Twitter Algorithm
The Twitter timeline consists of three main sections:
1. Ranked tweets2. “In case you missed it”3. Remaining tweets in reverse-chronological order
https://blog.bufferapp.com/twitter-timeline-algorithm
Twitter AlgorithmEvery time you open the Twitter app or visit twitter.com, the algorithm will study all the tweets from accounts you follow and give each of them a relevance score based on several factors:● The tweet itself: its recency, presence of media cards (image or video), and overall
engagement (including retweets, clicks, favorites, and time spent reading it)● The tweet’s author: your past interactions with this author, the strength of your
connection to them, and the origin of your relationship● You: tweets you found engaging in the past, how often and how heavily you use Twitter
Twitter will put the tweets it thinks would be engaging to you in the first two sections — ranked tweets and “In case you missed it”.
https://blog.bufferapp.com/twitter-timeline-algorithm
Twitter Best Practices● #1 Rule – Follow others and they will follow you!● Tell your customers and partners you are available on
Twitter. Use the Follow button on your website. ● Choose people you follow wisely, look for potential
customers, as well as companies or people that could send you multiple customers. Connect with media.
● Invite the back and forth, participate in the community. Mention, Reply, and Retweet with key partners and influencers.
Twitter Best Practices● Research and use #hashtags. Great ways to research
hashtags can be found here: http://www.hashatit.com, https://www.hashtags.org/, https://ritetag.com, https://tagboard.com, and http://tagdef.com.
● Share photos and videos to visually engage your audience and provide credible, relevant resources.
● If possible, upload video files directly to Twitter for better performance tracking.
● When applicable link people to your website as the authority via links.
Twitter and the MediaA large number of journalists, reporters, bloggers, thought leaders, and potential influencers are sharing content, establishing a voice, and building connections on Twitter. Twitter can be a huge asset when it comes to managing:● PR● Media Relations● Blogger Outreach● Influencer and Partnership Development ● Contributor MarketingTwitter may not be a tool you use to get directly in front of customers, but to build and strengthen your reputation.
©2018 Sarah Benoit
LinkedIn Stats
● LinkedIn has 675 million monthly users● 27% of Americans use LinkedIn● 51% of Americans with a college education use LinkedIn● 28% of 18 - 29 year olds use the platform, 37% of 30-49 year old,
and 35% of people over 50● 61% of LinkedIn’s users are between 25 and 34 years old● 57% of LinkedIn’s traffic is mobile● 4 out of 5 people on LinkedIn “drive business decisions”● 30 million companies are on LinkedIn● 94% of B2B marketers use LinkedIn for content marketing● 89% of B2B marketers use LinkedIn for lead generation
LinkedIn Community
#d2cc2d
LinkedIn Best Practices
● Complete your profile. Your profile on LinkedIn is like a resume, you want to make sure it contains all relevant information.
● Upload your contacts to your LinkedIn personal profile either one by one, by connecting to your email account, or by uploading a CSV spreadsheet or TXT or VCF file.
● Use keyword phrases in the summary section and in the descriptions of your most relevant jobs and past experience whenever it is relevant.
#d2cc2d
LinkedIn Best Practices
● Ask for and Send Recommendations. ● Receive and Add endorsements as well as endorse others. ● Join relevant Groups and set a time schedule for
interacting in groups. Choose Groups that are active and have members that are in your target audiences
● Publish regularly on LinkedIn if you are looking to establish yourself as a thought leader. Or share links to the blog posts you are writing and any other content on your website.
#d2cc2d
LinkedIn Best Practices
● Create a Company Page and create relevant content in order to build a following. This works best when you have more than one person on staff to help share and engage with the Company Page content.
● Create memorable, useful content to share on your personal or company page. Make sure you Like, Comment, and Share other people’s content regularly. ENGAGEMENT MATTERS! Consider using Slideshare to create educational content that can easily be shared.
Youtube Optimization
How can brands use Youtube?
#d2cc2d
The Role of Youtube
70% of millennials say they’ve used YouTube to learn how to do something new or learn more about something they’re interested in.
According to the Pew Research Center, YouTube is now used by nearly 3/4 of U.S. adults and 94% of 18- to 24-year-olds.
According to Deloitte, U.S. internet users spend an average of 15 hours per week with digital video.
#d2cc2d
Write Clear Titles, Descriptions, and Tags
Video Titles ● Keep titles short < 100
characters● Do keyword research to
generate video ideas● Use keyword phrases in
titles whenever possible
Video Descriptions ● < 500 characters● Include keyword terms in
descriptions● Include important website,
blog, or social media links● Include any necessary credits
Video Tags: use appropriate tags for your videos to clarify the content topic
#d2cc2d
Include a Call to Action
Cards and End Screens
Cards: You can use cards to add interactivity to your videos. Cards can point viewers to a specific URL (from a list of eligible sites) and show customized images, titles, and calls to action, depending on the card type.
End Screens: You can build viewership with powerful end screens on your videos, which show on mobile and desktop devices. Use end screens at the end of a video to:● Point viewers to other videos, playlists, or channels on YouTube● Call for subscriptions to your channel● Promote your website, merchandise, and crowdfunding campaigns
#d2cc2d
Include a Transcription or Captions
Transcriptions● Manual● Temi
Captions/Subtitles● Add your own from scratch using the Youtube Creator
studio● Upload an existing file with text and times● Transcribe and auto-sync ● Use machine learning automatic captioning on Youtube
#d2cc2d
Embed Videos on Website Pages and Posts
If possible include one video per page
Every time someone watches the video on your website or blog it increases the number of views on Youtube. Create video content for specific pages and posts on your site that you are optimizing for SEO.
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